Rachit Hirani

Co-Founder

Mumbai, Maharashtra, India19 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded India's largest auto video channel
Grew MotorOctane to 3 million YouTube subscribers
Expert in automotive content and marketing strategies

Stackforce AI infers this person is a Media and Automotive Content Specialist with strong marketing and editorial expertise.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementContent DevelopmentEditorial ManagementTeam BuildingContent ManagementPublic RelationsCommunity EngagementTrainingCsr Management

Other Skills

MarketingStrategyDigital MarketingAutomotiveAutomobileSocial Media MarketingSEOMotorsportsEditingOnline AdvertisingMarketing CommunicationsCorporate CommunicationsLeadershipInternal CommunicationsAdvertising

About

MotorOctane is one of India's largest auto community. We already have 3 million+ subs on YouTube and are growing very fast. Developed MotorOctane into a highly profitable brand in a matter of 3 years. Our content, team strength and love from audience speaks it all. An avid traveller, love to explore across the world. Always ready to travel and love to blog about my experience on travel. Specialties: Team Building, Marketing, Strategy - student for life

Experience

19 yrs

Total Experience

3 yrs 8 mos

Average Tenure

9 yrs 6 mos

Current Experience

Rmh motoroctane pvt ltd

Founder

Nov 2016 – Present · 9 yrs 6 mos · Mumbai

MotorOctane is about building dreams into reality. Everyone wishes to own a car, we help them get the best choice today.

Team BuildingMarketingStrategyMarketing StrategyBrand Management

Cartrade.com

Head of Content

Aug 2015 – Mar 2016 · 7 mos · Mumbai

All the content and editorial responsibilities for CarTrade.com. Make Model content, specs, variants, features, price, News, Reviews, Features, comparisons and anything that is written for the website was under my responsibility. Utilising my existing experience in the automotive industry and now, I have just realised that I'm the one of the most experienced automotive online journalist.

Content DevelopmentEditorial Management

Cardekho

Consulting Editor

Jun 2012 – Oct 2014 · 2 yrs 4 mos · Mumbai Area, India

Heading the editorial, and building up a team for CarDekho.com, which is India's new Number 1 auto portal. Exhaustive car reviews, videos, news. Also started new sections like features, advisory and Motor Shows, videos and also helping the ad sales team to build various other properties for the website. CarDekho is India's number 1 auto portal with about 5.5 million monthly visitors.

Editorial ManagementTeam Building

Carwale.com

Special Correspondent

Nov 2008 – May 2012 · 3 yrs 6 mos

Axel Springer bought a huge stake in CarWale and since then Editorial has become a part of Auto Bild team. So, at Auto Bild/ CarWale my job role is:
maintain the website content by updating with the latest news/reviews
generating new car reviews for the magazine and the website
attending press conferences and auto shows
Also have done the following:
Driven all around India (7000kms) in a Tata Nano (World’s cheapest car) in 14 days - Aired on Zee Business as an auto expert from CarWale for the Used Car show
Developed the entire CarWale Tyre Section
Involved in meeting the PR companies convincing them about the CarWale brand -Written for Axis Bank Priority Magazine (November 2008 edition) on Yachts.
Commenced the social networking activities for the website

Content ManagementPublic Relations

Glorious

Group Leader

Aug 2008 – Oct 2008 · 2 mos

Trained people for CSR (Corporate Social Responsibilties) and find out means to optimize CSR activities.

TrainingCSR Management

F1passionates.com

Owner

Apr 2008 – Dec 2011 · 3 yrs 8 mos

F1 Passionates.com is India's first Formula 1 website, which was initially an F1 forum. Talking about uniqueness of the site, it has amazing comparisons of cars. The site has great F1 articles, its technicalities and a F1 forum to dicuss about Formula 1, its aerodynamics and its engines.

Content DevelopmentCommunity Engagement