Norman Paulsen

CTO

Denver, Colorado, United States15 yrs experience
AI EnabledAI ML Practitioner

Key Highlights

  • Reduced IT OpEx spend by 32% and AWS spend by 85%
  • Led company-wide digital transformation impacting all departments
  • Built high-performing teams delivering innovative solutions
Stackforce AI infers this person is a SaaS and AI expert with a strong focus on digital transformation and eCommerce.

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Skills

Core Skills

Software Development Life Cycle (sdlc)Digital TransformationE-commerceEarly Stage InvestmentLarge Language Model Operations (llmops)Retrieval-augmented Generation (rag)Cloud Computing IaasArtificial Intelligence (ai)Software Development

Other Skills

IT StrategySystem ArchitectureContinuous Integration and Continuous Delivery (CI/CD)Enterprise SoftwareAdvertisingAdvisory BoardsPython (Programming Language)Amazon BedrockLarge Language Models (LLM)AIOpsAmazon Web Services (AWS)Cloud DevelopmentData WarehousingBusiness Intelligence (BI)Leadership

About

I've published research on LLMs, provided real-world value with AI and am using AGI to amplify my teams output (roughly 10x). I have 20 years of experience in digital transformation, artificial intelligence, software development, organizational design, eCommerce, and digital marketing, with multiple public speaking engagements in these fields. I've led large dev teams, worked at lean startups with hands on experience in Generative AI: Vectorization, RAG, Agentic, Speech-to-Speech. I am passionate about creating long-term strategies for success and growth while still achieving near-term results. I have reduced IT OpEx spend by 32%, decreased AWS spend by 85%, and launched a company-wide digital transformation effort that will impact every aspect of the business. I also have built and led high-performing teams that deliver innovative solutions and exceptional customer experiences. I am a data driven decision maker focused on continuous improvement and continuous learning.

Experience

15 yrs
Total Experience
3 yrs 7 mos
Average Tenure
10 mos
Current Experience

Accion group

VP of Software Engineering

Jul 2025Present · 10 mos · Colorado, United States · Remote

  • Head of software engineering, responsible for designing, architecting, and managing the implementation of new systems. This includes a full rewrite of all existing applications to modernize their infrastructure, software development languages and CI/CD processes.
  • Rebuild existing applications in modern programming languages using best in class techniques.
  • Create a CI/CD pipeline for simple, scalable and repeatable deployments for all applications.
  • Implement observability platforms to proactively monitor application performance.
  • Create new applications for end clients following the full software development lifecycle.
IT StrategySoftware Development Life Cycle (SDLC)System ArchitectureDigital TransformationArtificial Intelligence (AI)

Talnua distillery

Investor

Jun 2025Present · 11 mos · Arvada, Colorado, United States · On-site

  • Equity investor in Talnua Distillery recently named ‘America’s greatest whiskey’ at international spirits competition.
  • DOUBLE GOLD, 97 pts: 2024 San Francisco World Spirits Competition
  • DOUBLE GOLD, 95 PTS: 2024 San Francisco World Spirits Competition
  • GOLD & BEST OF CATEGORY: 2023 & 2025 ADI International Spirits Competition
  • GOLD & BEST AMERICAN POT STILL: 2025, 2023 World Whiskies Awards
  • GOLD & BEST OF CATEGORY: 2021 American Distilling Institute
  • SILVER AMERICAN BLENDED: 2025 World Whiskies Awards
  • SILVER: 2024 San Francisco World Spirits Competition
  • SILVER: 2024 American Craft Spirits Association
  • SILVER: 2023 San Francisco World Spirits Competition
Early Stage InvestmentE-CommerceEnterprise SoftwareAdvertisingAdvisory Boards

Stealth startup

Chief Artificial Intelligence Officer

Nov 2024Jun 2025 · 7 mos · United States · Remote

  • Lead development at a pre-seed AI startup. Responsible for all infrastructure including AWS Bedrock, S3 and RDS. Own all structured and unstructured data, database management, ETL jobs and data aggregation. Develop most python middleware API's. Manage all commits, merges and deployments from all team members. Handle all infrastructure security.
  • Built RAG system a few times and showed incremental improvements with each iteration.
  • Used AWS Bedrock for self hosted models.
  • Integrated into external models including Gemini, ChatGPT and others (huggingface)
  • Used embedded models to chunk, vectorize. store and retrieve data in vector databases
  • Wrote most of the prompts and stored in a easily updatable way.
  • Wrote tests for model accuracy and consistency between releases
  • Created an agentic framework for complex tasks and to layered data within the context
  • Worked through odd bugs in some of these models, like temperature settings issues
Python (Programming Language)Large Language Model Operations (LLMOps)Retrieval-Augmented Generation (RAG)Amazon BedrockLarge Language Models (LLM)

Lolli & pops

Chief Information Officer

May 2022Mar 2025 · 2 yrs 10 mos · Denver, Colorado, United States

  • Head of IT, responsible for all software, hardware and networking systems across retail, office, cloud and vendor infrastructures. Handle helpdesk, EDI and eCommerce operations and support. Work with logistics, marketing, sales, HR, finance and additional teams to meet end users' technology needs.
  • Reduced IT OpEx spend 14% in 4 months and 32% in 8 months while overhauling legacy systems, improving overall usability, stabilizing custom projects and increasing security.
  • Decreased AWS spend by 80% while improving infrastructure stability, adding monitoring, increasing security and implementing a fully automated DevOps pipeline.
  • Outlined and launched company wide digital transformation effort that will impact every department. Through the course of the next 12 months, we will revamp our point of sales, store internet services and hardware, corporate office hardware, cloud based systems, ERP systems, CRM and loyalty programs.
  • Upgraded full fleet of point of sales systems in 4 months, reducing processing fees by more than 80%, brining terminals into PCI compliance and increasing sales by adding payment channels like apple pay.
Cloud Computing IaaSAIOpsArtificial Intelligence (AI)Amazon Web Services (AWS)Python (Programming Language)Cloud Development

Altice usa

2 roles

Sr Director of Digital Technology and Search

Promoted

Apr 2017May 2022 · 5 yrs 1 mo

  • Lead a team of 16, with 2 direct reports, that are responsible for coordinating the strategy and delivery of multiple in-house teams and vendor partners covering web, eCommerce and customer care technologies, microservices and API’s, cloud and on-prem infrastructure, and SEM and SEO sales tactics. This includes managing a $50M annual budget.
  • Built eCommerce funnel that is the largest sales channel (pre-covid) and continue to maintain the lowest cost-per-sale and highest customer retention rates.
  • Leading digital transformation of all web properties owned by Altice USA, moving them to a standardized technology platform, architecture and cloud infrastructure.
  • Tasked by senior leadership to build out the SEO and SEM sales channel from the ground up. This included onboarding new vendors and building out a team over 18 months.
  • Used continuous improvement and agile methodologies on SEM to create the shortest cycle time for testing new paid search marketing tactics.

Lead Developer eCommerce

Apr 2013Apr 2017 · 4 yrs

  • Led a team of 5 onshore and 10 offshore developers that were responsible for building out the eCommerce platform including databases, API, billing system integration, CRM, and order automation.
  • Oversaw development and implementation of the most advanced ecommerce platform of its kind in the industry, pushing ecommerce sales from non-existent to the number one sales channel in under 5 years.
  • Participated as the SME, collaborating with senior leadership, in the development and implementation of the eCommerce strategy.
  • Created the data architecture and reporting suite for monitoring platform uptime, API response times, network traffic, conversion rates, and product performance.
  • Provided leadership to the most diverse development team (gender and ethnic) for the company, overcoming potential culture pitfalls.
Python (Programming Language)Software Development

Ordercounter.com

Chief Operations Officer

Jan 2011Jan 2013 · 2 yrs · Pensacola, Florida

  • Led a team of 7, including 2 direct reports, responsible for the daily operations of every department including a call center, support, inventory management, onsite installs, new product development and outbound sales.
  • Developed first Android point of sale with full integration into registers and printers making company’s product line the best in the industry.
  • Managed all call center operations for both outbound sales covering normal business hours and inbound technical support covering 24/7 shifts.
  • Focused efforts on delivering new products and features from the I.T. staff that were designed to meet customer needs while targeting aggressive delivery timelines.
  • Responsible for install fleet covering the Southeastern United States with two operational hubs.
  • Monitored and tracked inventory operations and supply chain management from ordering through to customer installation.

Education

Webster University

Bachelor's degree — Data Analytics

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