Nov 2018 – May 2025 · 6 yrs 6 mos · Chester, New York, United States

• For the last 5 and a half years I have been a full time caregiver to my mother who has Lewy Body Dementia and Parkinsonism. This journey has given me a whole new perspective of what patients and their families experience while navigating the healthcare environment. I provided 100% of the care to my mother which includesd personal aide, home health aide, "skilled nursing", and everything in between. My caregiver journey ended May 8th

Sep 2017 – Aug 2018 · 11 mos · Ridgefield, CT

Jan 2016 – Jan 2017 · 1 yr

May 2015 – Mar 2017 · 1 yr 10 mos

Apr 2015 – Mar 2017 · 1 yr 11 mos

Mar 2013 – Apr 2015 · 2 yrs 1 mo

Nov 2010 – May 2012 · 1 yr 6 mos

• Responsible for the management of a team of account executives of varying levels and oversight of multiple healthcare accounts. Also functioned as Associate Director of New Business development, responsible for RFP responses and pitches.
• Clients included:
• Continuum Health Partners
• Hess
• Sunovion Pharmaceuticals
• French Culinary Institute
• Texas Children's Hospital
• GSK

Sep 2009 – Nov 2009 · 2 mos

• Freelance position. Led the digital marketing team in projects, mostly banner campaigns, but also included site redesign. Created site map and wireframes for new TimesCenter website.

May 2009 – Jul 2009 · 2 mos

Sep 2008 – Feb 2009 · 5 mos

Jul 2008 – Oct 2008 · 3 mos

Nov 2007 – Jun 2008 · 7 mos

• Accounts included:
• Abbott Labs - Humira patient website; Humira Conference booth
• Bayer - Kogenate 2008 World Hemophilia Conference booth and collateral materials
• Teva Neuroscience - Copaxone brand relaunch
• Genetech - Avastin new indication launch; Avastin conference booth
• Novartis - Zometa patient website; Lucentis patient website
• Responsible for creation of scope of work, statement of work, timeline and budget for all new projects handled by 22clicks
• Maintained budget, timeline and scope of work for up to 35 projects simultaneously
• Responsible for the allocation of resources to projects for both creative and technical teams
• Projects including edetails, e-mail campaign, website updates and creation, interactive conference programs and doctor recruitment
• Monitored quality control of creative and development
• Responsible for taking a project from inception through medical review processes to release
• Created strategies for customer loyalty and compliance programs
• Developed a SERMO strategy for multiple clients that included surveys and edetails
• Managed a team of copywriters and editors

Jun 2006 – Nov 2010 · 4 yrs 5 mos

• Accounts included:
• Johnson & Johnson - Remicade
• Biogen idec - Avonex New patient Welcome kit
• Novartis - Femara Global physician sales support website
• Aclasta/Reclast sales force portal and training program
• Forest Laboratories - Lexapro patient website; Lexapro physician website
• King Pharmaceuticals - Embeda brand launch
• Sanofi Aventis - Actonel new business pitch; Ambien viral video campaign
• Ortho McNeil - Ultram ER physician training video; Ultram ER edetail
• CV

Jan 2006 – Jan 2006 · 0 mo

Sep 2005 – Aug 2006 · 11 mos

Aug 2005 – May 2006 · 9 mos

• Conde Nast and 23 of the Conde Nast publications
• Responsible for strategy/implementation of email marketing campaign for 23 national publications
• Main account contact to pubs for creative strategies, reporting (focus past success/failures)
• Researched and made recommendations for demographic targeting of email marketing campaigns
• Created email strategies using various testing methods
• Responsible for the training of internal/external teams to ensure CAN-SPAM compliance
• Developed current industry standards for analysis and development to be utilized for future campaigns
• Analyzed performance of hosted websites and email campaigns post launch
• Produced and implemented a quality assurance program to reduce number of errors
• Standardized forms for internal/external use to better communicate deliverables and expectations
• Developed strategies for database growth and maintenance
• Partnered with corporate business units to develop relationships with publications
• Managed a team of 3 campaign managers

Sep 2004 – Aug 2005 · 11 mos

• Main day-to-day manager for clients
• Analyzed and provided strategic review of campaigns to target demographic improving ROI
• Implemented team calendar and email alias to provide timely service to clients
• Developed pre sale strategies and pitches for potential clients
• Development of strategies for retention of existing customers as well as regaining customer's lost to competitors
• Creation of presentation decks to discuss campaign strategies and analytics for quarterly reviews
• Responsible for interviewing, hiring and training new team members

Jan 2004 – Sep 2018 · 14 yrs 8 mos

Jan 2004 – Sep 2004 · 8 mos

• Managed vendors and team of 20 customer advocates post sale
• Day to day management of customer accounts
• Developed automated email campaigns to update customers on the status of their calls

Feb 2001 – Jun 2003 · 2 yrs 4 mos

• AT&T, Target, Allied Moving and Storage, SBC Global and H&R Block
• Managed, trained and developed 8-10 campaign managers
• Partnered with field sales team to develop marketing strategies
• Managed retention of clients and creative agencies to develop email and multi-media campaigns
• Developed a client survey to learn more about the clients goals and expectations
• Trained new sales and account managers and received Department of the Year honors 2002

Jan 2000 – Jan 2000 · 0 mo