Sep 2021 – Mar 2025 · 3 yrs 6 mos

• HYPR | Leader in passwordless identity assurance | 6 locations globally | Advisor to CEO & CMO

Jul 2021 – Mar 2025 · 3 yrs 8 mos

• Bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness.

May 2021 – Dec 2022 · 1 yr 7 mos · Lexington, Massachusetts, United States · On-site

• Mimecast | Public | $600M+ ARR | 2,000+ employees | Global SaaS cybersecurity leader in email & collaboration security | Reporting to CEO | Acquired for $5.8B
• Mandate:
• Scale global marketing and sales development to drive category leadership, accelerate pipeline contribution, and strengthen brand equity ahead of strategic transactions. Led 300+ professionals across market strategy, portfolio marketing, pricing, revenue marketing, channel & alliance marketing, corporate marketing, marketing operations, and sales development.
• Key Value Creation Highlights
• Acquisition & Valuation Growth
• ► Key executive stakeholder in $5.8B acquisition by Permira, taking Mimecast private at a +63% valuation lift from pre-deal levels.
• Pipeline & Revenue Acceleration
• ► Increased marketing-sourced pipeline from 37% to 49% of total.
• ► Rebuilt BDR organization design, processes, and career pathing, increasing productivity by 36% (MQL & SAL per BDR).
• ► Introduced PLG free-trial motion to drive demand for new product launches.
• Category Redefinition & Brand Expansion
• ► Executed “Lightning Strike” to roll out new global brand platform and reposition Mimecast as leader in the emerging Email & Collaboration Security category.
• ► Increased unaided awareness from 27% to 37% through new thought leadership programs.
• Impact on Business: Strengthened competitive position, accelerated growth, and positioning, contributing directly to the successful $5.8B take-private transaction.

Apr 2021 – Present · 5 yrs

• Limited Partner, Investor & Advisor with VC Firms Venture Guides, GTMfund, Lama Partners and Stage2 Capital, guiding startups on category design, growth hacking, and technology adoption — keeping me on the leading edge of GTM innovation.
• VC Firms:
• ► Venture Guides | September 2023 to present
• ► GTMfund | July 2023 to present
• ► Lama Partners | November 2021 to present
• ► Stage2 Capital | April 2021 to present

Oct 2019 – May 2021 · 1 yr 7 mos · Boston, Massachusetts, United States · On-site

• Nexthink | $125M+ ARR | $1.1B Valuation | Digital Employee Experience (DEX) SaaS Leader | 800 employees | Reporting to CEO
• Mandate:
• Accelerate growth, reposition the company in an emerging category, and strengthen GTM execution to secure funding and valuation lift. Led an 80+ person team across 8 countries, spanning demand generation, product marketing, PR/AR, corporate marketing, customer advocacy, community engagement, content, marketing operations, and SDRs.
• Key Value Creation Highlights
• Funding & Valuation Growth
• ► Key marketing and GTM leader in $180M Series D raise at $1.1B valuation (150% valuation increase from prior round).
• Category Creation & Market Positioning
• ► Designed and executed cross-company category creation strategy, culminating in a June 2020 Lightning Strike launch with new value proposition, POV, and messaging.
• ► Secured leadership placement in Forrester’s inaugural New Wave for DEX.
• Pipeline & Customer Advocacy
• ► Shifted to digital-first, ABM-centric marketing post-pandemic, increasing targeting precision and conversion, increasing pipeline by 65%
• ► Launched global customer advocacy program, securing 80 customer reviews in first year.
• Brand & Demand Acceleration
• ► Orchestrated industry-wide virtual event with 1,400 attendees in just 4 months from ideation to delivery.
• Impact on Business: Repositioned Nexthink as the leader in Digital Employee Experience, strengthened investor confidence, and built scalable GTM and advocacy engines to fuel long-term ARR growth, leading to a 150% increase in valuation.

Feb 2018 – Sep 2019 · 1 yr 7 mos · Boston, Massachusetts, United States and Ramat Gan, Israel · Remote

• Checkmarx | $120M ARR | Global AppSec SaaS Leader for DevOps | 650 employees | Reporting to CEO | Acquired for $1.15B
• Mandate:
• Scale global marketing and GTM capabilities, reposition the brand through category creation, and drive enterprise demand to maximize valuation ahead of strategic PE acquisition. Led marketing, sales enablement, and SDR teams across the U.S., Israel, UK, and Singapore.
• Key Value Creation Highlights
• Valuation Growth & Acquisition
• ► Drove 720% increase in valuation from initial tenure to $1.15B acquisition by Hellman & Friedman (March 2020).
• Global Team & GTM Expansion
• ► Grew team from 18 to 50+ professionals, adding SDR, sales enablement, and evangelism functions to marketing’s remit.
• ► Built scalable GTM model resulting in 2-year ARR growth of 149%.
• Category Creation & Market Leadership
• ► Led ABM-centric growth strategy, increasing marketing-sourced opportunities and deals 52% YoY.
• ► Rebranded and repositioned Checkmarx through category creation initiative, launching via Lightning Strike at Black Hat conference.
• ► Secured Leader placement in Gartner Magic Quadrant for Application Security Testing.
• Customer Advocacy & Recognition
• ►Launched global advocacy program that earned Gartner Customer Choice Award for AST.
• Impact on Business: Elevated Checkmarx’s market position, fueled accelerated revenue growth, and drove significant multiple expansion, directly contributing to the $1.15B PE acquisition.

Apr 2014 – Feb 2018 · 3 yrs 10 mos · Waltham, Massachusetts, United States · On-site

• CloudLock | #1 Fastest-Growing Cybersecurity Company in U.S. (3,557% 3-year growth) | Reporting to CEO | Acquired by Cisco at 20x Revenue Multiple
• Mandate:
• Establish CloudLock as a disruptor in the emerging CASB (cloud security) category, scale GTM to drive hypergrowth, and position the company for a high-multiple strategic exit. Led an 11-person marketing team across growth marketing, product marketing, sales enablement, pricing & packaging, PR/AR, content, customer advocacy, and community engagement.
• Key Value Creation Highlights
• Acquisition & Market Disruption
• ► Repositioned CloudLock in the Cloud Access Security Broker (CASB) space, resulting in acquisition by Cisco at a 20x revenue multiple.
• ► Post-acquisition, led GTM strategy for 900-person Cisco Cloud Security Division (CloudLock + OpenDNS), one of Cisco’s fastest-growing business units.
• Revenue & Pipeline Growth
• ► Designed and executed global demand generation strategy that drove 3,557% revenue growth over 3 years.
• ► Recognized as #1 fastest growing tech company in Massachusetts, #1 fastest growing cybersecurity company in the U.S., and #93 fastest growing company in the U.S.
• Brand Leadership
• ► Built thought leadership program that increased share of voice from 13% to 38%.
• Talent Brand & Recruiting Impact
• ► Launched employer branding strategy delivering 25x increase in career site pageviews and 10x increase in job applications within 6 months.
• ► Secured multiple employer branding awards, including #1 Cloud Startup to Work For (Forbes) and Top 3 Best Companies to Work For in the U.S. (Glassdoor).
• Impact on Business: Created a market-leading position in CASB, drove exponential growth, and positioned the company for a record-breaking 20x multiple on revenue in its strategic acquisition by Cisco.

Dec 2012 – Apr 2014 · 1 yr 4 mos · Boston, Massachusetts, United States · On-site

• Localytics | SaaS Mobile Engagement Platform used in 37,000 apps on more than 2.7B devices | Backed by Sapphire Ventures, Foundation Capital & Polaris Partners | Reporting to CEO | Acquired by Upland Software
• Mandate:
• Reposition Localytics as the category leader in mobile engagement and accelerate bookings growth while preparing for fundraising and eventual acquisition. Led all marketing functions including demand generation, product marketing, PR/AR, brand, content, and sales enablement.
• Key Value Creation Highlights
• GTM Transformation & Growth
• ► Re-launched company with new GTM strategy, brand architecture, pricing, packaging, positioning, and demand engine.
• ► Built digital and PLG-driven marketing model that drove a 10x increase in bookings run rate, surpassing quota.
• Brand & Market Visibility
• ► Increased share of voice vs. top 3 competitors from 15% → 45%.
• ► Achieved +475% increase in media placements, securing coverage in The Wall Street Journal, The New York Times, and other tier-one outlets.
• Investor Confidence
• ► Key contributor in due diligence process leading to Series C funding.
• Impact on Business: Positioned Localytics as a recognized mobile engagement leader, accelerated growth through a scalable inbound engine, and secured investor funding that supported continued expansion and acquisition.

Jan 2009 – Dec 2012 · 3 yrs 11 mos · Boston, Massachusetts, United States · On-site

• Rapid7 (Nasdaq: RPD) | Security Analytics & Automation Leader | 475% ARR Growth Rate over 4 years | Reporting to SVP of Sales, Marketing & Operations
• Mandate:
• Build the marketing function from the ground up to drive hypergrowth through a PLG motion, and position the company for significant funding and IPO readiness.
• Key Value Creation Highlights
• Revenue Growth & Marketing Engine
• ► Designed and scaled a PLG-led GTM model, growing marketing-led bookings from 5% to 56% of total, leading to a 4-year ARR growth rate of 475%
• ► Accelerated open-source community engagement to 1M+ downloads/year (+300%).
• Product Launch & Market Penetration
• ► Launched new security products that generated 28% of bookings within 18 months.
• Brand & Analyst Leadership
• ► Elevated Rapid7’s standing to leadership positions in Gartner Market Scope and Forrester Wave
• ► Built thought leadership through the UNITED Security Summit — securing 10 sponsors, 30 speakers, and a full roster of attendees.
• Investor Confidence & Funding
• ► Participated in due diligence and presented to the investment committee, contributing to $50M Series C from TCV.
• Impact on Business: Established scalable GTM infrastructure, fueled 475% 4-year ARR growth, secured major funding, and positioned the company for a successful IPO that occurred in 2015.

Jun 2007 – Nov 2008 · 1 yr 5 mos · Burlington, Massachusetts, United States · On-site

• Veracode | Largest Global Provider of Application Security Testing (AST) | Backed by Benchmark, Polaris, and Meritech | Reporting to CEO | Later acquired by CA Technologies/Thoma Bravo
• Mandate:
• Define and execute GTM strategy for a newly launched cloud-based AST solution, establish Veracode as a disruptive category leader, and build marketing and inside sales infrastructure from the ground up.
• Key Value Creation Highlights
• GTM Strategy & Category Creation
• ► Joined 3 months post-commercial launch; partnered with CEO to design and execute go-to-market strategy for a cloud-first AST service, creating a paradigm shift in how developers and buyers assess software security.
• ► Established Veracode as an early category pioneer in application security testing.
• Organizational Build-Out
• ► Built marketing, inside sales, and enablement functions from the ground up, creating scalable infrastructure for rapid growth.
• Brand & Market Authority
• ► Designed thought leadership program that generated 130+ Tier 1 media placements, including The Wall Street Journal, The New York Times, and The Economist.
• ► Positioned Veracode as a Gartner Cool Vendor, building credibility and market visibility.
• Impact on Business: Successfully launched a disruptive new SaaS category, built scalable GTM infrastructure, and established Veracode as a recognized market leader in application security testing, laying the foundation for long-term growth and acquisition.

Mar 2006 – Jun 2007 · 1 yr 3 mos · Cambridge, Massachusetts, United States · On-site

• Oblicore | IT service management software | Operations across North America, Europe and Asia-Pacific | Top 150 fastest growing software companies (Inc. Magazine ) | Reporting to CEO | Acquired by CA
• Responsible for all facets of the company’s global marketing effort, including corporate marketing and product management.
• Managed globally distributed team located in the US, UK and Israel. Instrumental in positioning Oblicore as a leader in Forrester’s Business Service Management Wave Report. Received the American Business Award for the Web Site – Branding/Promotion category.

Jan 2004 – Jan 2006 · 2 yrs · On-site

• Navisite | Public | Managed cloud service provider | $154M Revenue | 700 employees | Reporting to CEO
• Responsible for the go-to-market strategy, including product marketing, branding, sales enablement, competitive analysis, market research, analyst and public relations, marketing communications and direct marketing.

Jan 2000 – Jan 2004 · 4 yrs · On-site

• Reported to the EVP of Sales & Marketing at Surebridge, which was acquired by Navisite in 2004. Instrumental in growing Surebridge into Siebel’s leading application outsourcing partner and establishing Surebridge as one of the first three Resellers worldwide. Served as one of only 15 individuals worldwide on Siebel’s Partner Advisory Council.

Jan 1996 – Jan 2000 · 4 yrs · Munich Germany and Wellesley, Massachusetts · On-site

• Point | CRM Software | Operations in Boston, London, Dublin, Paris, Munich, Singapore and Sydney | Investors: Goldman Sachs and Allianz Capital Partners | Reported to CMO | Acquired by S1 Corporation
• Grew from $4 million in 1996 to $30 million in 2000. Responsible for Point’s product strategy including packaging, branding, pricing, and partner relations. Directed Point’s multiple product launches and participated in three rounds of financing including a presentation to Goldman Sachs’ investment committee, which helped raise more than $25 million in funding.