Feb 2018 – Apr 2021 · 3 yrs 2 mos · Greater Los Angeles Area

• West Coast manager responsible for owning relationships with strategic advertisers and agencies utilizing NBCU’s programmatic, programmatic guaranteed, and addressable TV offerings. Strategize with clients, internal teams, and 3P partners on how to build targeted, cross-channel advertising solutions across multiple ADTECH platforms. Majority of deals executed through DSPs, requiring collaboration with 3P teams. Outline data targeting capabilities and assist with forecasting/onboarding to improve campaign effectiveness. Collaborate with broader sales teams on account strategy, training and advanced measurement solutions. Provide ongoing education on transition from traditional linear TV to digital.

Feb 2018 – Apr 2021 · 3 yrs 2 mos · Greater Los Angeles Area

Jan 2016 – Feb 2018 · 2 yrs 1 mo · Los Angeles Metropolitan Area

• Manage programmatic business for strategic clients (agency holding companies and trading desks). Work collaboratively across managed and programmatic sales teams to ensure clients can meet annual revenue targets, brainstorm and execute new ideas, and help build brand-specific plans across hundreds of accounts. Worked extensively on joint marketing efforts and events to help teams understand the benefits of AOL’s platform business. Spear-headed re-launch of AOL's PMP solutions across the sales organization, unifying process and materials across Ops, Sales, Product and Marketing teams to maximize revenue.
• Millennial Media was acquired by AOL in Q4 2015.

Aug 2013 – Dec 2016 · 3 yrs 4 mos

• Launched programmatic business line for Millennial Media in 2013. Oversaw strategic partnerships with technology providers, develop and execute global strategy, and manage operational resources to hit revenue targets. Specific focus on MMX, Millennial Media's premium mobile ad exchange. Deep expertise in growing the demand and supply sides of an exchange business. Additionally, support 3rd party demand partnerships, and day to day operations of mMedia (Millennial's self-service mobile advertising platform).

Oct 2012 – Aug 2013 · 10 mos

• Oversaw 3rd party demand for Millennial Media, a leading mobile advertising platform. Responsible for establishing and growing strategic client and partner relationships nationwide - ad networks, demand side platforms (DSP), 3rd party data, trading desks, cross-screen platforms, and digital media agencies.

Jan 2012 – Oct 2012 · 9 mos · Baltimore, MD

• Consulted with all areas of the business to craft strategic vision, product development and licensing of 3rd party tools to build out nascent digital advertising practice. Manage partner relationships and negotiate deals with key supply partners.

Sep 2010 – Jan 2012 · 1 yr 4 mos

• Manage western region for MediaMath, a leader in the demand side platform (DSP) space. MediaMath offers an enterprise-class platform to advertisers and agencies to streamline online media buying across ad exchanges, supply-side platforms and direct publishers. Focused on direct response, branding, video and social media. To learn more about MediaMath's platform visit www.TerminalOne.com.

Feb 2010 – Sep 2010 · 7 mos

• Rebuild west coast footprint for ContextWeb, owner of the ADSDAQ ad exchange. Hire and train new Accout Execs and Managers, doubling size of team within 6 months. Focus on closing large deals with branding and peformance-based advertisers across multiple verticals. Establish and grow partnerships with mid/large agencies and direct clients. Educate marketing on the needs of the media sales team: PPTs, PR, Demos, Collateral, Events. Train sales team on best practices working with direct clients and agencies.

Dec 2006 – Feb 2010 · 3 yrs 2 mos

• Manage national sales and support team for search marketing (SEM), datafeeds (Paid Inclusion and Shopping Engine Management) and cross-channel marketing campaigns at AOL Advertising. Manage large P&L annually. Provide strategic guidance on new client acquisition, pipeline management, day to day operations and marketing efforts. Acquire and work with multi-million dollar clients, publishers and partners to help grow revenue across channels, over time. Collaborate with Product Management and Development to align product roadmap with client needs. Outline customized client solutions to meet unique challenges.

Dec 2002 – Dec 2006 · 4 yrs

• Responsible for large P&L for search marketing business unit. Managed operations and sales team. Outlined product roadmap and worked with development to complete new software releases (bid management tools, adserving, reporting and analytics). Spearheaded marketing communications initiatives. Ensured client satisfaction for ROI-focused campaigns and improved retention year over year. Communication and interaction with Sr. Executives on a regular basis.

Jan 1999 – Jan 2002 · 3 yrs

• Managed large product marketing budget annually for growing start-up organization focused on e-learning and online training development. Drove product direction and implemented programs to drive awareness and sales. Served as the link between product development and management. Outlined respective marketing plans.

May 1997 – Jan 1999 · 1 yr 8 mos

• Marketing Communications manager for online start up focused on enterprise training software for Fortune 1000. Built collateral, power point presentations and supported sales efforts. Ran all online and offline marketing campaigns.