Lee MacDonald

Business Development Executive

Hamilton, Ontario, Canada7 yrs 2 mos experience
Highly Stable

Key Highlights

  • Proven track record in driving customer loyalty.
  • Expert in sales coaching and training.
  • Strong background in SaaS sales and business development.
Stackforce AI infers this person is a Sales Professional with expertise in SaaS and customer loyalty programs.

Contact

Skills

Core Skills

SalesLoyalty ProgramsSales CoachingBusiness CoachingSales ProcessCustomer ServiceCustomer RetentionBusiness Development

Other Skills

Digital StrategySales PresentationsSaaS SalesSales TrainingsConsultative SellingNew Business OpportunitiesCollaborative Problem SolvingCold CallingDependable Team PlayerSalesforce.comLeadershipNew Business DevelopmentLead GenerationSoftware as a Service (SaaS)Team Leadership

About

I am a results-driven sales professional passionate about driving success through proactive pipeline generation and strategic relationship building. With a strong focus on delivering measurable outcomes, I thrive on identifying opportunities, solving challenges, and exceeding targets. I take pride in contributing to a positive and collaborative company culture, recognizing that teamwork and shared success are key to achieving goals.

Experience

Smile.io

Account Executive

Feb 2025Present · 1 yr 2 mos · Canada · Remote

  • Smile.io powers loyalty and rewards programs for e-commerce brands, helping them build lasting relationships with their customers through engaging reward experiences. Smile allows businesses to create customized loyalty programs, including points, VIP tiers, and referrals—ultimately driving repeat purchases and sustainable growth.
  • With over 100,000 brands relying on Smile.io, it’s the go-to platform for turning first-time buyers into lifelong customers.
SalesLoyalty ProgramsDigital StrategySales PresentationsSaaS Sales

Ninja sales lab

Chief Ninja Officer

Jan 2025Present · 1 yr 3 mos · Hamilton, Ontario, Canada · On-site

  • At Ninja Sales Lab, we equip sales professionals with the AI-driven tools, frameworks, and coaching needed to close more deals, move up faster, and dominate in competitive markets.
Sales CoachingSales Trainings

Ugurus

Agency Strategist / Closer

Feb 2024Jan 2025 · 11 mos · Canada · Remote

  • UGURUS offers elite training & mentorship for agency owners & growing freelancers. We use proven processes & frameworks to attract leads, win high-value deals, and delight clients. We offer resources, training programs, and coaching services aimed at helping individuals and agencies grow their businesses, improve their processes, and achieve their goals in the digital services sector. We are part of the Cloudways & Digital Ocean family.
  • Successfully sell high-ticket coaching and mentoring programs designed to help marketing and creative agencies scale their operations and increase revenue.
  • Conducted in-depth consultations with agency owners to identify pain points related to client acquisition, operational efficiency, and revenue growth, tailoring program solutions to meet their specific needs.
Business CoachingSales PresentationsConsultative SellingNew Business OpportunitiesCollaborative Problem SolvingCold Calling

Digitaled

2 roles

Account Executive

Promoted

Oct 2022Jan 2024 · 1 yr 3 mos

  • Build pipeline of long term customers through customer acquisition strategies and cold calling
  • Create, own and manage territory plan to achieve sales targets
  • Coach BDR"s to achieve growth through cold calling
  • Manage and close opportunities
Sales ProcessDependable Team PlayerSalesforce.comCold CallingSalesLeadership+2

Inside Sales Representative

Jan 2022Oct 2022 · 9 mos

  • DigitalEd is an online learning company with a simple and resonant purpose - to shape the world through digital learning. We've used our beliefs, values and core pillars of software development to build Möbius, the most innovative and comprehensive learning platform for Science, Technology, Engineering and Mathematics.
Dependable Team PlayerLead GenerationCold CallingSalesSoftware as a Service (SaaS)Leadership+2

Government of canada

Service Agent

Jan 2021Dec 2021 · 11 mos

  • Handle tax payer inquiries regarding tax returns, benefit programs and online services. 
• Focus on tax payer education and demonstration, leveraging technology to deliver a positive and relevant tax payer experience
  • Assist with answering tax questions in regards to: tax returns, T4 slips, and filing taxes
  • Provide online demo’s for CRA My Account and assist with registration for online programs
• Probe with open ended questions to understand issues and answer inquiries effectively
• Work independently in resolving and preventing tax payer problems
Dependable Team PlayerCustomer Service

Rbc

Banking Advisor

Aug 2017Sep 2020 · 3 yrs 1 mo · Hamilton, ON

  • The Royal Bank of Canada is a Canadian multinational financial services company and the largest bank in Canada by market capitalization. The bank serves over 16 million clients and has 80,000 employees worldwide.
  • Proactively engage with clients in all areas of the branch and in the community, uncovering banking needs, providing help and advice, as well as identifying sales and referral opportunities
  • Focus on client education and demonstration, leveraging technology to deliver a memorable client experience, drive sales, and retain business
  • Respond to client-initiated contact, assisting them with a full range of financial transactions
  • Actively listen and engage clients in conversation to further understand their individual needs
  • Proactively take ownership of resolving and preventing client banking problems
  • Cultivate and maintain relationships with partners to make the most of business opportunities and referrals
New Business DevelopmentAccount ManagementCustomer RetentionCustomer Service

Pathfactory

Senior Business Development Manager

Jun 2015Jul 2017 · 2 yrs 1 mo · Toronto, Canada Area

  • Formerly LookBookHQ, PathFactory helps you achieve more value from your content throughout the entire customer lifecycle from first contact to happy customer and beyond. By providing an intelligent destination for every click you generate across channels, we help you realize better results from your core marketing initiatives at every funnel stage.
  • Promoted to Senior role as key Contributor individually and as a team member to various KPI's
  • Provide direction and coaching to new and existing team members
  • Actively track and maintain sales pipeline
  • Create demand through lead generation activities and target account selling strategies
  • Ability to use strong selling, creative writing, problem solving and negotiating skills
Cold CallingSalesSoftware as a Service (SaaS)Business Development

Education

Ivey Business School at Western University

B2B Sales Management Program

Jan 2016Jan 2016

Canadian Professional Sales Association

Strategic Account Management

Jan 2016Jan 2016

George Brown Polytechnic

Digital Marketing — Marketing

Jan 2015Present

University of Toronto

Search Engine Marketing — Continuing Education

Jan 2015Present

George Brown Polytechnic

Human Resources Administration

Jan 2014Present

Humber College

Diploma — Travel & Tourism

Jan 1999Jan 2002

Ecole Secondaire Cochrane High School

Diploma

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