Dec 2023 – May 2025 · 1 yr 5 mos

• At Canopy, we aimed to increase MQL-SAL conversion content-led, full-funnel optimization.
• With proven and scalable frameworks for funnel optimization, immersive UX and revenue generation, Canopy stitched together Marketing, Sales and Customer Success for optimal conversion, fueling growth.

Jul 2021 – Nov 2023 · 2 yrs 4 mos · Bangalore Urban, Karnataka, India · On-site

• Created a 360° marketing strategy for a new product (B2B SME App - UpScale), resulting in increased sales and market share by 12% over the course of 1.5 years
• Drafted product launch plans and coordinated marketing activities to ensure successful product launches
• Established relationships with key stakeholders across the organization, resulting in improved collaboration and efficiency
• Developed a customer segmentation strategy with personalized ad campaigns, resulting in a 17% increase in customer engagement
• Developed a comprehensive budgeting strategy that optimized spending on ad campaigns and reduced overall costs
• Created a website that increased online user acquisition by 60%
• Wrote and designed marketing materials that successfully drove product sales and increased customer loyalty
• Created successful ad campaigns that increased brand awareness across multiple channels, leading to increased customer loyalty
• Developed and implemented a customer loyalty program that boosted engagement and customer retention
• Analyzed market trends and identified growth opportunities, resulting in a successful product launch
• Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance
• Managed a team of 5 marketing professionals to ensure the successful execution of product launches and marketing campaigns
• Provided feedback to product and development teams on customer trends, resulting in improved customer experience

Aug 2020 – Jun 2021 · 10 mos · Bengaluru, Karnataka, India · On-site

• Developed marketing campaigns to increase brand awareness and customer acquisition (visit open.money and signup to experience #BetterTogether)
• Collaborated with product and sales teams to improve content marketing and cross-promotional initiatives
• Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
• Developed and implemented a comprehensive marketing plan that increased brand awareness by 15%
• Collaborated with the marketing team to launch a successful digital marketing campaign that increased website traffic by 67%
• Led a team of 8 marketing and design professionals to develop and execute marketing campaigns

Sep 2017 – Aug 2020 · 2 yrs 11 mos · Bengaluru Area, India · On-site

• Designed and implemented an automated remarketing campaign that increased return visits by 45%
• Designed and implemented an analytics-driven optimization strategy that increased website conversions by 60%
• Leveraged A/B testing to optimize website design and user experience, resulting in a 33% increase in conversions
• Implemented automated marketing tools that increased efficiency and reduced manual labour
• Built and managed an online reputation management system that improved customer satisfaction ratings by 12%

Jun 2016 – Jun 2018 · 2 yrs

• Columnist - wrote about first-hand experiences on mental health and well-being with a focus on depression and anxiety.

Jan 2016 – Sep 2017 · 1 yr 8 mos · Greater Delhi Area · On-site

• Developed and executed successful email marketing campaigns that increased open rates by 34%
• Implemented innovative social media campaigns that increased followers by 8%
• Established partnerships with industry influencers that increased brand visibility and improved reputation
• Developed and executed a PR strategy that resulted in increased media coverage and brand visibility

Sep 2015 – Dec 2015 · 3 mos · Greater Delhi Area · On-site

• Content Writing | Content Marketing

Oct 2014 – Sep 2015 · 11 mos · Mumbai Metropolitan Region · On-site

• Developed a style guide for the company website that ensured consistent branding across all platforms
• Developed and implemented a comprehensive employer branding strategy, resulting in a 21% increase in job applications
• Collaborated with other departments to ensure content was in line with business objectives and branding
• Executed a successful re-branding campaign that increased customer satisfaction by 7%

May 2014 – Jun 2014 · 1 mo · Mumbai Metropolitan Region

• Brand Development | Brand Promotion | Market Research | Web Content Development

Nov 2013 – Dec 2013 · 1 mo · Mumbai Metropolitan Region

• Conceptualization | Production Management | Artist Management

Apr 2013 – May 2013 · 1 mo · Mumbai Metropolitan Region

• Conceptualization | Post-production Supervision | Liaising between the OAP & Programming dept.