Jul 2022 – Dec 2025 · 3 yrs 5 mos

• Own end-to-end business performance for MPL’s US and Brazil markets, with full accountability for growth, profitability, and strategic execution. Drive cross-functional alignment across product, marketing, data science, and engineering to deliver results in competitive, fast-evolving environments.
• Key Responsibilities & Achievements:
• P&L Leadership: Manage P&Ls across two international markets; directly responsible for topline growth, margin optimization, and operating efficiency.
• Strategic Planning: Lead the annual operating plan (AOP), quarterly business reviews, and monthly performance check-ins with the executive team.
• Business Turnaround: Led a comprehensive transformation of US operations, resulting in an 8x improvement in performance through focused execution and stakeholder alignment.
• Cross-Functional Execution: Drive coordinated efforts across product, engineering, and GTM teams to scale monetization, retention, and engagement levers.
• Product Innovation: Spearheaded the launch of 8+ high-impact features, including:
• > Carnival marketing hub and Free-to-earn lobbies for user acquisition
• > TDS refund, currency conversion flows, and XP leaderboards to improve user trust and experience
• > Jackpot mechanics, loyalty programs, and a personalized offer engine to enhance LTV and engagement

Jul 2021 – Jul 2022 · 1 yr

• Owned revenue strategy across onboarding, retention, and deposits for MPL India. Led a high-impact cross-functional pod focused on monetization levers for new and returning users.
• Key Responsibilities & Achievements
• Revenue Ownership: Drove CM1, deposit growth, and user monetization across early lifecycle stages.
• Team Leadership: Managed a 5-member team (analysts + managers) with clear KPIs across user retention, deposits, and monetization; set targets, built review cadences, and drove accountability.
• Stakeholder Alignment: Worked closely with product, design, and engineering leadership to define roadmap priorities, drive velocity, and ensure feature impact on business goals.
• Growth Experiments: Designed onboarding offers, progressive bonuses, and frictionless deposit flows to maximize new user conversion and repeat play.
• Product Development:
• > Led development of MPL’s core monetization engine: deposit tile placements, homescreen UX optimizations, and task-based reward systems
• > Designed and launched a rules-based Offer Engine that personalized deposit incentives by user cohort and LTV projection

Apr 2021 – Jun 2021 · 2 mos

• Joined MPL to strengthen onboarding strategy for new user growth and early monetisation. Focused on optimising new user funnels and onboarding effectiveness.
• Key Responsibilities & Achievements
• New User Strategy: Identified key drop-off points across onboarding funnel and worked with product teams to improve login to deposit rates.
• Growth Experiments: Designed and launched welcome offers and incentive schemes to improve trial and repeat behavior.
• Cross-Functional Execution: Worked with design, product, and analytics teams to quickly iterate and launch onboarding changes that moved metrics.
• Delivered meaningful early impact in just 3 months, leading to a fast-track promotion.

Jul 2020 – Feb 2021 · 7 mos

• Strategic Leadership: Led cross-functional team of 17 analysts supporting C-level strategic initiatives and business functions across India, ANZ and UK
• Leadership Coordination: Led business reviews with city managers, supply heads, and executive team
• Business Recovery: Coordinated with COO on COVID response strategy and execution across all business functions
• Market Strategy: Developed and executed auto-rickshaw category strategy resulting in significant market share gains

Mar 2019 – Jun 2020 · 1 yr 3 mos

• P&L Management: Full accountability for $275M annual revenue across 22-city region
• Regional Leadership: Managed relationships with city heads, supply teams, and central functions to deliver growth targets
• Crisis Management: Led operations during multi-city disruptions while gaining market share across cities in the region
• Stakeholder Alignment: Coordinated pricing, supply, and marketing strategies across regional and central teams

Nov 2018 – Feb 2019 · 3 mos

• Strategic Projects: Led Customer Lifecycle Management implementation improving business profitability
• Cross-functional Execution: Coordinated with product, engineering, and marketing teams on system integration
• Business Impact: Delivered $3.5M monthly profit improvement through strategic initiative management

Feb 2017 – Nov 2018 · 1 yr 9 mos

• Built customer segmentation platform and drove business decisions and offers strategy during Ola’s hypergrowth phase. Grew weekly bookings from 8M to 10M, launched Ola Pass (subscription product), and reduced offer burn from 15% to 1% of GMV. Built 200+ user personas and optimized campaign ROI using advanced SQL and Spark-based workflows.

Oct 2015 – Dec 2016 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Developed a high-accuracy sales attribution model for Coca-Cola North America. Delivered predictive analytics and volume driver insights that laid the foundation for Coke’s strategic planning model.