Rasleen Bajaj

Business Development Executive

Mumbai, Maharashtra, India2 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Expert in crafting compelling content strategies.
Proven track record in influencer marketing.
Skilled in building brands from scratch.

Stackforce AI infers this person is a MarTech professional with expertise in brand strategy and digital marketing.

Contact

Skills

Core Skills

Brand StrategyCampaign ManagementDigital MarketingContent DevelopmentSocial Media ManagementContent StrategyInfluencer Management

Other Skills

Influencer MarketingCross-team CollaborationSocial Media AnalyticsConcept DevelopmentTrend AnalysisMainlineKey MetricsClient ServicesCommunicationDecision-MakingProduction DesignArt DirectionProblem SolvingTime ManagementDesign Sense

About

I enjoy curating content strategies that not only elevate a brand’s digital presence but also tell stories that connect with people; whether it’s hearts, minds, or even algorithms. My journey has been shaped by hands-on experiences, from working as an Influencer Content Strategist to interning at a marketing firms. These roles taught me how to adapt to diverse audiences and bring unique perspectives to the table. What excites me most is building brands from scratch and watching them come to life. There’s something magical about turning ideas into a tangible identity that resonates with the audience. Out of marketing, I am a coffee lover who delves into various hobbies!

Experience

2 yrs 5 mos

Total Experience

1 yr 2 mos

Average Tenure

2 yrs

Current Experience

Schbang

2 roles

Senior Brand Solutions Strategist

Promoted

Apr 2025 – Present · 1 yr · Mumbai, Maharashtra, India · On-site

Led end-to-end brand and campaign strategy, including 360° product launches across digital, OOH, and on-ground touchpoints pan India.
Drove influencer-led campaigns across categories, managing strategy, execution, and go-leading to brand visibility.
Built media collaborations and event-led visibility to accelerate brand reach, follower growth, and cultural presence.

Influencer MarketingCross-team CollaborationBrand StrategyCampaign Management

Brand Solutions Strategist

Apr 2024 – Apr 2025 · 1 yr · Mumbai, Maharashtra, India · On-site

Worked on VIP Industries, alongside couple of pharmaceutical brands like by Emcure.
Led strategy and execution of DVCs and digital campaigns, aligning with client requirements.
⁠Coordinated the development of print and mainline assets to enhance brand recognition.
⁠Conceptualised and executed BAU content and e-commerce banners, managing ORM, and performance marketing to streamline digital touchpoints across platforms.

Digital MarketingContent StrategyContent Development

Totality solutions

Social Media Marketing

Nov 2023 – Apr 2024 · 5 mos · India · On-site

Worked on brands such as Varuna D Jani, Klaystore, Casa Walls, Envouge, Kitchen Studio, SpaceOne and Aquini across luxury, architecture, and interior design sectors.
Created and executed monthly content strategies and campaigns, driving brand engagement and visibility.
Managed event coverage for industry-leading platforms like iDAC and D/code, ensuring real-time updates and post-event engagement.
Built a collaborative platform for artists in the interior design and architecture industries, enhancing creative synergy.

Social Media AnalyticsConcept DevelopmentSocial Media ManagementContent Strategy

Sonali malhotra

Social Media Assistant

Feb 2023 – Apr 2023 · 2 mos · India · On-site

Strategized and executed content development, trend analysis, and sponsored content to drive measurable results.
Managed end-to-end influencer collaborations including outfit curation, event coverage, and amplification on socials.

Influencer MarketingTrend AnalysisContent DevelopmentInfluencer Management