Unmana Barkakati

Marketing Associate

Canada3 yrs 9 mos experience

AI Enabled

Key Highlights

Over a decade of storytelling expertise.
Proficient in B2B and B2C audience engagement.
Skilled in driving impactful digital marketing campaigns.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

Social Media StrategyCampaign ManagementContent MarketingDigital MarketingSocial Media ManagementPublic Relations

Other Skills

Social ListeningContent PlanningSocial Media MeasurementCrisis ManagementReporting & AnalysisSocial Media AdvertisingSocial Media AnalyticsInfluencer MarketingContent StrategyAnalyticsSocial Media MarketingStrategic PlanningAnalytical SkillsSocial Media AnalysisContent Development

About

“Once upon a time…”~The art of storytelling is ever changing; however, it remains the most powerful way to put ideas into the world. As a digital media marketer, I have been in the business of storytelling for over a decade. My knack for writing and inherent fixation for creativity has proven valuable to bring ideas to life and deliver impactful campaigns. Having worked in both B2C and B2B industries, I have gained proficiency in interpreting audience behavior and leveraging it to create brand connect. Having ensured to acquaint and upskill myself to keep up with the dynamism of the medium, I have successfully built a profile with diversified skillset.

Experience

3 yrs 9 mos

Total Experience

1 yr 11 mos

Average Tenure

Current Experience

Accenture

2 roles

Marketing Associate Manager

Dec 2023 – Present · 2 yrs 4 mos

Associate Manager, Social Media and Advertising

Sep 2021 – Dec 2023 · 2 yrs 3 mos

Formulate & implement organic social strategy aligned to business & marketing priorities; devise editorial calendars basis key moments, trends, industry & social listening
Partner with marketing program owners, channel leads (web, SEO, paid, email) and support teams (design, copy) to plan & deliver campaigns, utilizing proven tools & best practices
Accomplish leader-led & people-driven tactics through curated playbooks, trainings etc. to build brand advocates and drive thought leadership
Optimize campaign performance and channel success through ongoing reporting and data based revisions

Social ListeningCampaign ManagementSocial Media Strategy

Wondershare technology

Senior Social Media Specialist, Brand Marketing

Nov 2020 – Sep 2021 · 10 mos · British Columbia, Canada

Formulate and implement social media strategy based on competitive research, benchmarking and audience identification that led to 2x growth for social media accounts
Spearhead campaigns, driving average +5M impressions and 100K engagement each quarter
Create and manage editorial calendars to leverage social media trends and platform best practices; supervised creative framework
Execute advertisements on Facebook, Instagram and LinkedIn to amplify efforts, increase following and boost engagement
Establish key performance indicators and analyze, review, report on effectiveness of campaigns (monthly/quarterly/yearly) through native and other analytical tools

Content PlanningSocial ListeningSocial Media StrategyContent Marketing

Jll

2 roles

Team Leader, Digital Marketing

Promoted

Apr 2019 – Aug 2020 · 1 yr 4 mos · Gurugram, Haryana, India

Created and executed effective digital strategies - from ideation to implementation to performance analysis and refinement, to bolster brand visibility, engagement, and conversions
Led a high-performing team of 7 members in devising and executing effective organic and paid social media initiatives, resulting in a significant boost in online visibility and brand affinity
Delivered high performing campaigns by integrating efforts across various channels including Web, SEO, Marketing Automation (Eloqua), Analytics (GA & Adobe)
Successfully boosted site visits & delivered leads through a portfolio of paid activities on LinkedIn, Facebook and Twitter

Content PlanningSocial ListeningDigital MarketingSocial Media Management

Senior Analyst, Digital Marketing

Aug 2017 – Mar 2019 · 1 yr 7 mos · Gurugram, Haryana, India

Content PlanningSocial ListeningDigital MarketingSocial Media Management

Edelman

2 roles

Senior Account Executive, Digital Marketing

Promoted

Sep 2016 – Jul 2017 · 10 mos · Gurugram, Haryana, India

Serviced Hewlett Packard for both consumer and enterprise segment.
Developed communications plans to execute national/regional advertising, promotional and experiential programs
Worked in collaboration with TV, print, radio and outdoor teams to implement effective multichannel integrated campaign that align with the brand strategy and support the essential mix elements within the assigned budget.
Accomplished amplified brand visibility by using influence of online content creators; worked on brand films from script writing to digital amplification
Delivered analysis, review and reporting of effectiveness of campaigns in an effort to maximize results
Created, published and distributed content as part of digital media marketing efforts

Content PlanningSocial ListeningDigital MarketingPublic Relations