Feb 2024 – Apr 2025 · 1 yr 2 mos · San Jose, California, United States

Aug 2023 – Dec 2024 · 1 yr 4 mos · San Jose, California, United States

• Own marketing and SDR-sourced pipeline creation, establish demand funnel targets and lead progression from acquisition to prospecting, lead conversion to the opportunity creation. With a $xxM budget for pipeline creation, I manage a team of exceptional markets that span digital and paid media, campaigns, marketing programs, ABM/ABX, and partner marketing functions.

Aug 2022 – Jul 2023 · 11 mos · San Jose, California, United States

• Managed a high-performing team of marketers across product, growth, and partner marketing to help drive the pipeline for Cohesity's SaaS portfolio. Leveraging a data-driven approach to drive sales plays and marketing campaigns to increase marketing-sourced revenue and deal velocity.

Jan 2018 – Aug 2022 · 4 yrs 7 mos · San Jose, California, United States

• I managed product marketing for the flagship product line and all services, generating xx% of overall revenue.
• Created thought leadership and highly unique core product marketing, enablement, and campaign content, aiding in driving xx revenue growth for Cohesity's data security and protection services.
• Developed and employed creative Go-to-Market (GTM) plans for differentiated use cases, such as Comprehensive Ransomware Protection, resulting in reproducible wins against larger established competitors.
• Launched and maintained various data security and management services, including Cohesity Helios, Cohesity’s first SaaS solution.
• Obtained alignment across sales and marketing leadership for the first-ever SaaS cross-sell
• Administered transition from perpetual to a subscription licensing model, resulting in reduced sales friction, boosted opportunities, and increased profitability.

Jul 2017 – Jan 2018 · 6 mos · San Jose, California, United States

Mar 2017 – Mar 2020 · 3 yrs · San Jose, CA

Mar 2015 – Jun 2017 · 2 yrs 3 mos · Mountain View, CA · On-site

• Coordinated integrated marketing programs spanning product, channel, and alliance marketing, resulting in a 5x revenue growth.
• Lead marketing initiatives for launching Cumulus VX, a self-paced virtual product trial that turned into the most important opportunity driver and contributed more than 40% of all marketing-sourced revenue.
• Created and executed direct and indirect demand generation programs that achieved 130% of the lead attainment goal, while staying under budget.
• Collaborate with cross-functional teams across product management, creative, and digital, to plan and execute integrated marketing campaign activities across channels.
• Helped grow Cumulus Networks' presence within the Linux open source communities by developing engaging content and securing endorsements and testimonials from the community members.
• Established Cumulus Networks' customer advocacy program, resulting in bold and measurable external validation/references and influenced product path.
• Managed MDF program to drive partner led pipeline. Worked closely with the partner sellers to invest in demand-focused activities, increasing MDF ROI by 34%.

Feb 2014 – Mar 2015 · 1 yr 1 mo · Santa Clara, CA · On-site

• I oversaw Americas' partner-sourced demand creation strategy, including planning and execution of several joint campaigns and sales plays, rolled out the channel partner program and learning academy, including a multi-city hands-on training roadshow for partner sellers, resulting in 40% increase in partner-lead pipeline.

Apr 2012 – Feb 2014 · 1 yr 10 mos · Santa Clara, CA · On-site

• As one of the largest value-added distributors for IT security solutions, at Securematics (an Ingram Micro company), I owned distribution partnerships and marketing programs for Juniper and Dell SonicWall solutions. I managed the MDF programs and partner enablement for both security solutions.

Jan 2007 – Mar 2012 · 5 yrs 2 mos · San Jose, CA

• Mazda Computing is an IT company that offers data center solutions (Servers, storage and networking) to VAR’s and enterprise end-users.

Nov 2004 – Dec 2006 · 2 yrs 1 mo · San Jose, CA