Apr 2019 – Apr 2020 · 1 yr · Greater New York City Area

• The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter.

Sep 2018 – Apr 2019 · 7 mos · New Yok, NY

• TVSquared — a single, unified platform measuring impressions, reach and outcomes across linear and digital TV anywhere in the world.
• Lead point of contact for all matters specific to portfolio of strategic customers
• Develop account plans to build opportunities within the current client base and develop future growth strategy for new business
• Own the complete client lifecycle from presales pitch to implementation, onboarding and training.
• Set and track sales account targets, aligned with company objectives
• Monitor sales metrics (e.g. quarterly sales results and annual forecasts): conduct quarterly business reviews for customers
• Liaise with Sales and Product to ensure timely, efficient delivery of solutions based on customer needs
• Collaborate with Marketing on programs that meet the ever-evolving needs of the media and advertising space

Jun 2016 – Aug 2018 · 2 yrs 2 mos · New York

• Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital, and cross media and converged deals.
• Oversee a portfolio of strategic enterprise-level accounts totaling over 20M in yearly revenue across digital and linear platforms
• Own the overall success of customers, including initial onboarding, product adoption, retention, and growth
• Grow existing accounts by identifying and driving upsell and cross-sell opportunities; 3M in new revenue with a retention rate of 98% to date.
• Collaborate cross-functionally with Internal Teams (Product, Support, Solutions, Sales, Engineering, Finance and Legal) as a customer advocate to drive ongoing development of product solutions to meet market demand/customer needs.
• Lead business reviews, contract renewals and internal status updates to ensure customer satisfaction, adoption and success on Operatives suite of products.
• Develop a trusted advisor relationship with key customer stakeholders and executive sponsors to fully understand customer's business strategy and measurements for success

Jan 2014 – May 2016 · 2 yrs 4 mos · Greater New York City Area

• Mediaocean is the world’s foundational media software company that manages every aspect of the advertising workflow: from planning, buying, and selling—to analyzing and optimizing—to invoicing and payments.
• Lead account team member working with agency clients to migrate ad delivery business to Optica: Managing all activity from original sales effort and demo through to implementation onto systems
• Develop and foster long-term relationships to grow revenue and expand the portfolio of services within existing client accounts
• Consult with Agency clients on current workflows to identify potential areas for streamlining practices and business growth opportunities
• Assist with marketing communications and outreach relating to product awareness initiatives
• Collaborate with product team to prioritize software enhancements based on business/commercial needs
• Proficient in CRM system (Salesforce); ensuring all customer communication is managed and documented

Oct 2010 – Dec 2013 · 3 yrs 2 mos

• Primary liaison between DG and our customers, managing the day-to-day activities required to ensure successful fulfillment of all client needs
• Serve as subject matter expert to help clients understand quality control process and specifications needed to meet technical broadcast standards. (SD and HD requirements per station as well as LKFS levels)
• Oversee workflow between order processing and production teams by interpreting client orders/requirements surrounding watermarking, captioning and digital file creations.
• Demonstrate and train customers on DG systems; provide technical support and troubleshoot errors as needed, post training.
• Create and maintain public living client profiles and SOP documents detailing intricacies of accounts
• Work with Sales and Product Management to identify and recommend additional DG products and services for a specific client, or a segment of the market
• Manage digital asset management program; work with agencies to ensure all data is current for field use, serve as point person for any updates/revisions and assist with implementation into the online realm
• Work with sales department to create and present estimates for daily distribution and other special projects, using all opportunities to expose clients to new products/services which will increase their market impact.
• Team lead on any international work stemming from abroad to distribute within the United States.

Aug 2009 – Oct 2010 · 1 yr 2 mos

• Lead Customer Service Support for both Agency and Station/Rep clients; provide proactive and reactive post-implementation support
• Create and maintain training and informational marketing materials relevant to ePort
• Troubleshoot technical transmission issues utilizing SQL database queries
• Work closely with customers to relay satisfaction reports to programmers for product changes/feature upgrades
• Present benefits of ePort systematic functionalities as well as conduct training for Agencies and supporting stations
• QA smoke testing for product releases/upgrades

Dec 2006 – Aug 2009 · 2 yrs 8 mos

• Consulted with internal resources, as well as clients/EDI vendors on issues and problems relating to eBusiness processes and systems. Provided support of these processes (including transmission related problems)
• Tested and communicated software changes with participating companies
• Created and maintained operational/procedural documentation
• Setup, tested and documented interfaces with third party vendors (i.e., broadcast verification services, accounting EDI processes etc) on behalf of agency clients
• Assisted in the development, testing and implementation of new eBusiness applications- assessed business needs
• of clients for future development
• Analyzed specs from outside vendors/banks and work with product teams to develop output from systems
• Coordinated and Administered training of software products to vendors as well as agency clients

Jun 2005 – Jun 2006 · 1 yr

• Negotiated and analyzed upfront and scatter buys on Network and Cable
• Responsible for monitoring season to date and reach tracking to ensure deal delivery and client expectations
• Assisted in brainstorming on concept integration for Coca Cola brands
• Completed Starcom MediaVest University three month training program; graduating with a 96% in PowerPoint and 100% in Excel
• Stewarded inventory for strategic properties such as Nascar, NBA, MLB in addition to Network and Cable