Jul 2024 – Present · 1 yr 10 mos · Amsterdam · Remote

• Founded SND Projects to partner with executive teams on HR strategy, people technology, and AI-enabled transformation. I work with leaders who want to modernise how HR operates, improve decision quality, and build operating models that support growth, change, and efficiency.
• My work focuses on aligning People strategy and People technology with Digital HR capabilities to support business priorities. This includes supporting organisations through periods of scale, post-acquisition integration, and the modernisation of legacy HR structures, systems, and ways of working.
• I work across growth-stage and established organisations, bringing a practical, outcome-led approach. Engagements are designed to deliver measurable progress, simplify complexity, and leave HR teams with sustainable capability rather than dependency.
• Areas of delivery
• Design and implementation of future-ready HR operating models that improve agility, clarity, and cost effectiveness
• Leadership of post-M&A workforce integration, from due diligence through operating model, structure, and cultural alignment
• Delivery of Digital HR and AI-enabled transformation across platforms including Workday, SuccessFactors, OrgVue, and ServiceNow
• Optimisation of HR service delivery through process redesign, shared services, automation, and self-service
• Executive alignment on workforce strategy, organisational structure, capability priorities, and technology roadmaps
• Coaching and constructive challenge of senior leaders to strengthen HR transformation leadership and execution
• Clients value my ability to turn strategy into action, cut through noise, and drive meaningful HR transformation, while creating momentum, keeping things human, and helping teams deliver change together.

Mar 2021 – Apr 2024 · 3 yrs 1 mo

• Led multi-layered HR teams supporting 50,000+ employees through integration, structural simplification, cost discipline, and operating model transformation. Oversaw both strategic workforce direction and day-to-day HR service delivery, ensuring operational excellence across complex, regulated, and unionised environments.
• Core member of the regional leadership team, shaping workforce strategy, succession, culture, performance, and cost outcomes.
• Key impact
• Enterprise Integration: Led the people integration of a major acquisition, aligning leadership teams, organisational structures, workforce frameworks, systems, and culture across legacy businesses.
• HR Operations and Process Optimisation: Directed regional HR operations including shared services and in-country teams, streamlining processes, introducing automation, and improving service quality, cost efficiency, and governance.
• Industrial Relations and Works Councils: Managed relationships with European Works Councils and local employee representative bodies across multiple jurisdictions, navigating complex labour frameworks while maintaining constructive partnership and operational stability.
• People and Culture Transformation: Strengthened leadership accountability, internal mobility, and performance standards to support agility and sustained commercial performance.
• Strategic Workforce Planning: Directed workforce cost and capability strategy, balancing long-term planning with real-time operational decision making.
• Executive Advisory and Enterprise Problem Solving: Partnered with regional executives to resolve complex structural, talent, cost, and regulatory challenges, ensuring people strategy directly supported business priorities.
• Delivered enterprise-level people leadership across geographies, operations, and cultures, embedding disciplined HR operations and scalable organisational capability that later enabled broader digital and AI-enabled transformation.

Sep 2015 – Mar 2021 · 5 yrs 6 mos

• Led organisational design and HR systems strategy during a major enterprise integration across Europe, LAC, APAC, GCC, and India.
• Bridged transformation, structure, and technology to build scalable operating models aligned to long-term business objectives.
• Key impact
• Organisational Architecture: Designed post-acquisition leadership and functional structures to improve decision clarity, agility, and accountability.
• Workday Implementation: Directed regional implementation of Workday HCM, ensuring governance, data integrity, and sustainable system adoption.
• Workforce Planning and Analytics: Introduced structured headcount planning, scenario modelling, and organisation health metrics to support investment and cost decisions.
• Process Simplification: Standardised job architecture and organisation design processes to reduce structural complexity across markets.
• Cross-Functional Alignment: Partnered with Finance, IT, and Operations to align structure, systems, and cost frameworks through continuous change.
• Translated enterprise strategy into practical organisational and systems design at scale.

Jan 2000 – Sep 2015 · 15 yrs 8 mos

• Progressed from operational management roles into senior HR leadership across the UK and Europe, including Head of HR UK, Ireland and Nordics and Senior Manager, Organizational Design EMEA.
• Led multi-country HR teams in both unionised and non-unionised environments, managing industrial relations, workforce restructuring, regulatory complexity, and organisational effectiveness across diverse markets. Built deep expertise in operational leadership, cross-border people management, culture alignment, and large-scale change execution.
• This period established a strong foundation in business operations, labour relations, and organisational performance that underpinned later regional and enterprise HR leadership roles.