I

Irenaa Malik

Co-Founder

Bengaluru, Karnataka, India8 mos experience

Key Highlights

  • Co-founded a successful home bakery brand.
  • Expert in growth marketing and audience engagement.
  • Strong narrative skills as a digital creator.
Stackforce AI infers this person is a Marketing Specialist with a focus on Growth Marketing and Brand Strategy.

Contact

Skills

Core Skills

Growth MarketingDigital MarketingMarketing StrategyContent StrategySocial Media ManagementCopywritingJournalism

Other Skills

MarketingSocial MediaCampaign StrategiesContent CreationAudience EngagementUI/UX DesignCampaignsMarketing AnalyticsInfluencer MarketingEvent PlanningBusiness PlanningSocial Media MarketingGoogle AdsBusiness InsightsFood Industry

About

I’m an MBA (Marketing) student who learns best by building campaigns, content, and brand stories that actually drive attention and action. Before I started with business school, I co-founded a home bakery brand from scratch, where I worked across customer engagement, branding, and positioning, one cheesecake at a time. Since then, I’ve focused on understanding what makes content work, not just creatively, but from a growth perspective. I work at the intersection of: → Content & storytelling → Social media strategy → Growth & audience behaviour I’m particularly interested in how content can move beyond aesthetics to actually drive reach, engagement, and conversion. As a digital creator and published author, I bring a strong sense of narrative all while thinking deeply about what makes people stop, engage, and take action. I’m currently building my experience in growth marketing, content strategy, and brand storytelling. If you’re looking for someone who understands both the creative and strategic side of marketing, I’d love to connect. Let’s build something that not only looks good but also grows.

Experience

8 mos
Total Experience
8 mos
Average Tenure
--
Current Experience

Travmax holidays

Marketing Intern

Apr 2026Present · 1 mo · Chandigarh, India · On-site

  • Led content creation to improve brand presence and audience engagement
  • Designed UI/UX for upcoming ventures, focusing on smooth user experience and conversions
  • Planned and executed marketing campaigns for new product ideas
  • Used growth marketing strategies to build early traction and visibility
  • Applied consumer behavior insights to create effective messaging and campaigns
  • Worked across teams to manage execution across marketing, design, and strategy
  • Contributed to building and positioning new startup ideas from concept to launch
MarketingSocial MediaGrowth MarketingCampaign StrategiesDigital Marketing

Akosmd india

Social Media Manager

Nov 2023Jul 2024 · 8 mos · India · Remote

  • Managed full-funnel social campaigns from ideation to execution, increasing engagement. Created blog content, visual creatives, and analytics reports to inform campaign pivots.
CampaignsBloggingGraphic DesignContent StrategySocial Media BloggingSocial Media Management+1

Sarg

Copywriter

Jul 2022Oct 2022 · 3 mos · India

Social MediaWeb Content WritingCreative WritingCopywriting

Kofee & pastel

Co-Founder

Jun 2022Mar 2025 · 2 yrs 9 mos · Chandigarh, India · On-site

  • Launched and led a home bakery brand with a strong emphasis on visual branding, campaign ideation, and customer engagement. Developed content across Instagram, WhatsApp, and offline events. Learned grassroots marketing through real-time testing and iteration.
CampaignsMarketing StrategyMarketing AnalyticsInfluencer MarketingEvent PlanningContent Strategy+8

Satvikkam charitable trust

Volunteer

Mar 2022Jul 2022 · 4 mos · Chandigarh

VolunteeringBloggingWeb Content WritingSocial WorkCopywriting

Aashman foundation

Social Worker

Jan 2022Mar 2022 · 2 mos

ManagementSocial Work

The times of india

Summer Trainee

Jun 2019Jun 2019 · 0 mo · Chandigarh, India

Digital JournalismJournalismWritingNews Writing

Fortis healthcare

Psychology Intern

May 2019May 2019 · 0 mo · Mohali

Mental HealthPsychologyTraining

Education

MEHR CHAND MAHAJAN COLLEGE FOR WOMEN

Bachelor of Arts - BA — History

Jan 2020Jan 2023

Alliance University

Master of Business Administration - MBA — Marketing

Aug 2025Present

Udemy

Economics

May 2022Present

The academy of modern applied Psychology

Diploma in Modern Applied Psychology — Psychology

Apr 2022Present

Army Public School (APS)

The Army Public School, Dhaula Kuan, New Delhi

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