Irenaa Malik — Co-Founder
I’m an MBA (Marketing) student who learns best by building campaigns, content, and brand stories that actually drive attention and action. Before I started with business school, I co-founded a home bakery brand from scratch, where I worked across customer engagement, branding, and positioning, one cheesecake at a time. Since then, I’ve focused on understanding what makes content work, not just creatively, but from a growth perspective. I work at the intersection of: → Content & storytelling → Social media strategy → Growth & audience behaviour I’m particularly interested in how content can move beyond aesthetics to actually drive reach, engagement, and conversion. As a digital creator and published author, I bring a strong sense of narrative all while thinking deeply about what makes people stop, engage, and take action. I’m currently building my experience in growth marketing, content strategy, and brand storytelling. If you’re looking for someone who understands both the creative and strategic side of marketing, I’d love to connect. Let’s build something that not only looks good but also grows.
Stackforce AI infers this person is a Marketing Specialist with a focus on Growth Marketing and Brand Strategy.
Location: Bengaluru, Karnataka, India
Experience: 8 mos
Skills
- Growth Marketing
- Digital Marketing
- Marketing Strategy
- Content Strategy
- Social Media Management
- Copywriting
- Journalism
Career Highlights
- Co-founded a successful home bakery brand.
- Expert in growth marketing and audience engagement.
- Strong narrative skills as a digital creator.
Work Experience
Travmax Holidays
Marketing Intern (1 mo)
AkosMD India
Social Media Manager (8 mos)
Sarg
Copywriter (3 mos)
KOFEE & PASTEL
Co-Founder (2 yrs 9 mos)
Satvikkam Charitable Trust
Volunteer (4 mos)
Aashman Foundation
Social Worker (2 mos)
The Times Of India
Summer Trainee (0 mo)
Fortis Healthcare
Psychology Intern (0 mo)
Education
Bachelor of Arts - BA at MEHR CHAND MAHAJAN COLLEGE FOR WOMEN
Master of Business Administration - MBA at Alliance University
Economics at Udemy
Diploma in Modern Applied Psychology at The academy of modern applied Psychology
at Army Public School (APS)
at The Army Public School, Dhaula Kuan, New Delhi