Oct 2020 – May 2023 · 2 yrs 7 mos · Paris, Île-de-France, France

• Led a team of marketers to grow demand and awareness of HubSpot by developing and executing a go-to-market strategy for creative marketing production, content creation, product launches, and awareness growth. Objectives:
• Grow HubSpot presence through go-to-market campaigns, PR, partnership, and speaking opportunities
• Manage a team of content strategists and campaign operations managers while reporting to the VP International
• Plan and hire against headcount needs as the region develops and business needs evolve.
• Drive the strategy and go-to-market activation campaigns with global and regional teams.
• Manage localization, production process and creative approvals of advertising materials

Apr 2020 – Oct 2020 · 6 mos · Berlin Metropolitan Area

• My holistic approach to marketing development, content strategies, and brand operations brings together key components for both performance and growth internationally.
• Lead end-to-end project management for high level and tactical campaigning: Out-of-home campaigns, Sponsorship ads, TV campaigning, Display advertising, Offline merchandising, Employer branding, Corporate communications.
• Build performing and engaging content for all marketing channels by developing teams of writers and content marketers or by briefing third parties and agencies.
• Create weekly, monthly, and quarterly business reports including OKR planning and reporting frameworks.
• Plan department resources and budget, manage internal and external creatives and production agencies.
• Lead groups of professionals with varied skill sets, including marketeers, copywriters, language specialists, project managers, designers, visual/video editors, and production managers.
• Build effective product marketing processes and manage internal operations. Own all processes, quality assurance, and scalability, plus streamline workflow and prioritization in accordance with Agile methodologies.

Jun 2018 – Mar 2020 · 1 yr 9 mos

• Develop strategic ideas and concepts and translate them into clear goals, implementation roadmaps, and resource coordination planning.
• Own the operations and trafficking of the marketing campaigns at scale (global and local) from production to launch liaising with communication and creative agencies.
• Manage the workflows of Creative Studio to ensure both quality and timely delivery. Act as a key liaison that connects Marketing stakeholders to Creative Studio.
• Oversee the creative production scope, budget, and resources. Plan the campaign production timelines and project deliverables.
• Lead the development and performance of the marketing copywriters, content strategists, production, and project managers. With direct line management responsibilities for the team's output, development, and contribution.
• Take on a product management role to lead key departmental projects and work with multiple stakeholders within the organization. Collaborate with our product/engineering teams to integrate our marketing campaigns on site.
• Build impactful, 360 creative brand campaigns that connect with local audiences (TV, Display, Social, Out of Home, Sponsor Ads).

Sep 2017 – Mar 2020 · 2 yrs 6 mos

• Hire and lead a team of marketing copywriters and content managers
• Create engaging copy that attracts, converts and retains customers across all marketing touchpoints in all applicable languages
• Manage the editorial content of our owned media channels in order to attract and retain customers (Newsletter, Emails, Brand Marketing, Loyalty, Social Media)
• Produce performing ad copies for paid marketing campaigns (Adwords, Display, Paid Social, retargeting)
• Liaise with multiple stakeholders on various projects including marketing, product, and sales
• Define & implement the internationalization strategy: channel opportunity, business value, projections, and scaling, roll out of new markets and on all channels.
• Result-oriented, customer-centric, data-driven and analytical.
• Create and roll out creative assets to increase brand awareness, consideration, and perception.

Nov 2016 – Oct 2017 · 11 mos

• Managing, coaching and motivating a team of in-house and remote editors, language specialists and copywriters
• Planning, sourcing and defining the content strategy according to source markets value and global KPIs
• Working together with the marketing and product teams to produce performing localized copy and translations
• Creating and updating linguistic standards in localized markets
• Creating and updating linguistic standards in localized markets for all marketing channels (CRM, UX, SoMe, SEM)
• Researching solutions for scaling and automation to drive company growth
• Project management: cross-departments and multi-lingual coordination

Oct 2015 – Oct 2016 · 1 yr

• Key Responsibilities: Building strategic operations into startups with an emphasis on customer satisfaction and team building.
• Strategy: Digital, e-commerce, CRM, and social media
• Brand: Development, campaigning, communications & editorial creation
• Content Marketing: Initiating, planning, execution, analysis & monitoring, copywriting, editing
• Execution: Implementation of digital strategies, communications guidelines, proofing

Mar 2013 – Sep 2015 · 2 yrs 6 mos

• Responsible for the CEMEA and UK&I markets, including P&L, digital content and brand awareness
• Monitor the competitor activity in the market and develop the business strategy
• Build effective digital marketing processes and manage efficient internal operations
• Manage marketing, sales, business development, public relations & brand communications, social media campaigns, and cooperations
• Define content strategies & digital communications roll-out
• Identify business opportunities, negotiate and close partnerships and co-branding deals
• Analyze customer needs and challenges, conduct competitive benchmarks

Oct 2010 – Mar 2013 · 2 yrs 5 mos

• Responsible for building and developing the digital communications processes for the french market
• Developing, planning and controlling all activities to ensure a personalized and individual communication with the customers
• Building effective email campaigns & editorial content (seasonal, lifecycle and reactivation campaigns) to maximize CLV
• Evaluation and implementation of a customer loyalty program & content marketing agenda
• Optimization of the customer journey throughout all touchpoints (onsite, email, social & customer support) and identifying new opportunities to improve customer retention.
• Content Management Systems project owner

Oct 2009 – Sep 2010 · 11 mos

• Community management
• Brand awareness
• Sales & Marketing
• Social media strategies
• Emailing

Feb 2009 – Oct 2009 · 8 mos · Berlin Metropolitan Area

• Customer Care Responsible
• Support in French and English
• Escalation team

Jan 2008 – Dec 2008 · 11 mos · Cologne Bonn Region

• Publishing web content (Typo3 CMS)

Jun 2005 – Aug 2007 · 2 yrs 2 mos · Greater Paris Metropolitan Region

• Archiving of broadcast channels through the most valuable French audiovisual database (TV/Radio/Cinema)
• Integration of specific keywords into the archive-catalog.
• Updating software-based search tool with media production content

Sep 2004 – May 2005 · 8 mos · Greater Paris Metropolitan Region

• Production and communication assistant
• Organization of musical events
• Marketing and artistic projects
• Supervising artists and record productions

Aug 2003 – Dec 2003 · 4 mos · Greater Paris Metropolitan Region

• Journalist assistant
• TV articles content redaction