May 2025 – Present · 1 yr

Oct 2024 – Feb 2026 · 1 yr 4 mos

• During my creative-focused career break, I expanded my capabilities as a content creator by building and scaling audiences across multiple platforms using data-driven storytelling and psychological insight.
• 📌 Built and Grew “Discover Karina” Instagram to 2K Followers in 2 Months
• Using narrative design principles from my psychology studies at Yonsei University, I developed a content system rooted in emotional resonance and behavioral insight.
• This rapid audience growth reflects my ability to:
• analyze platform algorithms,
• craft high-retention micro-stories,
• and build community engagement from zero.
• 📌 Selected as a “Top 100 Writer” on Brunch, Korea’s Long-Form Creator Platform
• My essay series was chosen for the official Brunch 100 Writers Exhibition—an honor given to creators with strong storytelling presence and high reader impact.
• This recognition showcases my strengths in:
• narrative structuring,
• long-form content production,
• and reader-driven brand building.
• 📌 Led the Rebranding of ‘Unwadang’ Hanok Stay as Creative Lead
• As an external project owner, I oversaw naming, messaging, storytelling direction, and UX content structure.
• This project strengthened my ability to merge brand identity + narrative design + digital visuals, resulting in a cohesive brand voice ready for market launch.
• 📌 Completed PM/PO & Creative Tool Training
• To complement my content work, I completed FastCampus K-Digital PM/PO training and design tool courses, reinforcing my ability to execute creator projects with product-level structure and user-centric decision-making.
• Overall, I demonstrated that I can create, scale, and position content brands from zero—using storytelling, psychology, and platform intelligence to drive measurable audience growth.

Jan 2024 – May 2024 · 4 mos

• Developed a comprehensive IR strategy based on in-depth market and competitive analysis—evaluating current trends, growth rates, competitive advantages, product positioning, and financial forecasts to identify key investment and growth drivers.
• Produced tailored IR materials for Series B funding by segmenting domestic and international investors and aligning messaging with specific market characteristics and investment trends.
• Enhanced investor confidence and engagement by improving the clarity, visual design, and storytelling of IR materials by over 100% based on feedback, serving as the pivotal decision-making tool that fostered a positive investment atmosphere for Series B fundraising.

Mar 2023 – Oct 2024 · 1 yr 7 mos

• Developed and executed strategic media outreach initiatives to drive B2B lead conversion, including distribution of 30+ press releases and securing 7+ CEO-planned interviews.
• Achieved CES 2025 Innovation Award (Honoree, 100% contribution) through a compelling storytelling strategy for an AI-based scanning product.
• Leveraged LinkedIn and YouTube content marketing to boost followers by 600% year-over-year and increase organic lead conversion by 10%.
• Orchestrated end-to-end management of 10 domestic and international exhibitions in 2023, attracting over 2,500 visitors and generating significant leads.
• Implemented product marketing strategies for new market entry and positioning, driving brand awareness up by 200%, social media engagement by 30%, website traffic by 25%, and average website dwell time by 10%.

Apr 2022 – Aug 2022 · 4 mos

• AIMMO Careers Website Development & Recruitment Marketing
• Developed a dedicated recruitment branding site that integrates job postings, corporate culture content, and streamlined application processes.
• Enhanced candidate experience through SEO-optimized job listings, employee interviews, and compelling corporate culture storytelling.
• Targeted Recruitment Branding Campaigns
• Managed LinkedIn and Instagram ad campaigns that drove a 200% increase in application rates and reduced hiring costs.
• Recruitment Events & Employee Referral Program Management
• Boosted talent acquisition by implementing employee referral initiatives and LinkedIn brand ambassador programs.

Mar 2022 – Feb 2023 · 11 mos

• Developed tailored domestic and international PR messaging strategies and executed 2–3 media outreach initiatives per week, boosting media coverage by 20%+ and raising awareness among investors and prospects.
• Launched targeted product marketing campaigns using exhibitions and social media, achieving a 200% increase in channel followers, a 25% uplift in post engagement, and a 10% rise in product inquiries.
• Implemented recruitment branding on LinkedIn, YouTube, and Instagram, expanding developer applicant numbers by 500% year-over-year and contributing to reduced hiring costs.
• Optimized B2B newsletters across seven channels, consistently maintaining a 7% click-through rate for effective lead management.
• Led an integrated brand renewal project—redefining corporate vision, crafting compelling copy, and developing product naming—to enhance market visibility and secure competitive positioning.

Aug 2021 – Nov 2021 · 3 mos

• Integrated Media Relations & SEO-Based PR Strategy:
• 1. Led PR for the 4DREPLAY x Kakao web drama “Mr. LEE,” securing multi-sector media coverage across entertainment, tech, and startup outlets.
• Developed a media tiering strategy and optimised Naver SERP by incorporating SEO keywords into press releases, feature articles, and influencer collaborations.
• 2.Influencer Marketing & Social Viral Strategy:
• Planned and executed targeted influencer marketing campaigns, leveraging Naver K-drama critics and drama community channels to maximise viral reach.
• 3. Cross-Platform Digital PR & Performance Analysis:
• Ensured consistent keyword exposure through SEO-driven blog posts (with micro-influencer engagement) and press outreach across digital platforms.
• Conducted weekly performance analyses—tracking SERP fluctuations, influencer referral traffic, and social media engagement—to maintain top Naver search rankings throughout the drama’s broadcast period.

Mar 2021 – Mar 2022 · 1 yr

• Developed tailored domestic and international PR strategies with 2–3 press releases per month to strengthen CEO visibility, securing over 30 global media coverages.
• Maximized exposure by implementing a comprehensive news monitoring system across Korea, the US, and Japan, and managing a network of 20 mid-to-venture journalists.
• Executed targeted content strategies on key platforms like LinkedIn and Twitter, resulting in a 72% increase in followers and a 318% boost in engagement.
• Oversaw PR and influencer marketing for Kakao web drama ‘Mr. LEE’, driving a 570% increase in B2C brand and technology awareness.

Dec 2019 – Jan 2021 · 1 yr 1 mo · SEOUL

• Key clients: Electrolux, Dahyangori, beauty brand Fossula, Yuhan Corporation New Origin, Nestlé Purina, Asset Plus, Pulmuone Natto, Cheonlab, and Artnomics.
• 📍Cheonlab Healthcare Launch Project
• Developed a Yearly Retainer IMC Plan and spearheaded the launch of Cheonlab’s “Healthcare 3 STEPS” program.
• Orchestrated press conferences by coordinating media invitations, drafting and distributing press releases, conducting media meetings, and pitching; secured key editorial placements while ensuring thorough monitoring and crisis management.
• Launched and nurtured digital channels by creating official IG accounts, producing engaging card news and creative content.
• Executed influencer marketing campaigns by collaborating with top bloggers and influencers, overseeing content review, and managing posts.
• Enhanced brand visibility through an SEO strategy by developing guidelines for high-ranking content and managing an SEO agency, alongside planning bus advertisement copy.
• ✅Key Achievements: Over 48 million impressions and 25,000+ website visits; improved first-page search exposure from 10% to 80%; generated 2,500+ visits to a probiotic shopping mall; attracted 253 press conference attendees (including VIPs) with 150+ pieces of generated content; and increased Cheonlab’s Naver search volume to 55,699 immediately after launch.
• 📍Electrolux, Dahyangori, & Fossula
• Managed comprehensive press release development, pitching, media meetings, and relationship building to ensure consistent messaging and effective crisis management.
• 📍Yuhan Corporation New Origin
• Executed targeted press release and content strategies, maintained robust media relationships with distribution journalists, and managed top-tier SEO campaigns.
• ✅Key Achievements: Oversaw a network of 40+ journalists and 20+ media outlets, averaging 15+ media exposures per month to optimize media and advertising value.

Mar 2017 – Aug 2019 · 2 yrs 5 mos · SEOUL, KOREA

• Developed an annual IMC plan and media relations strategy that drove a 20%+ increase in surgical case volumes compared to the same period last year.
• Managed OBS (Broadcast) health information program as PM and executed advertising and PR campaigns; launched Naver Post and Instagram to boost website traffic by 13%.
• Achieved over two Naver main page exposures per month from three press releases and increased website traffic by 5% through YouTube advertising.
• Prepared and presented materials for international academic seminars (Alcon ACE, ZEISS Forum), spearheading the expansion of the Asian global network.
• Managed annual budget planning and monthly cost optimisation while effectively managing the PR agency (Medicom).

Jan 2016 – Mar 2017 · 1 yr 2 mos · Gangnam, Seoul, Korea

• Pitched press releases and feature articles to daily and monthly publications, establishing close relationships with 15 healthcare media outlets.
• Authored MBC radio scripts and secured placements for health information programs, with 2–3 monthly broadcasts that reinforced the Doctortainer(doctor + entertainer) identity and maximised brand exposure for the hospital and its physicians.
• Managed Naver Post card news operations, achieving 13 main page features on the “Health” tab over 8 months.
• Developed patient acquisition strategies through surveys and analysis with ophthalmology patient groups, resulting in a 200% month-over-month increase in new patient inflow.
• Composed newsletters and the hospital director’s messages to deliver integrated brand messaging and strengthen external partnerships.

Dec 2013 – Aug 2015 · 1 yr 8 mos · Jongno District, Seoul, Korea

• Managed Lotte.com PR and monitored media, industry, and negative issues by distributing 3 press releases per week, achieving an average of 8 placements in major dailies and economic publications (Naver metrics).
• Oversaw PR and social media operations for the Korea Flour Association, creating monthly planned content and coordinating blog events.
• Collaborated with power bloggers and influencers through an editorial program to reinforce consumer perception that "flour = healthy."
• Executed crisis management processes for both Lotte.com and the Korea Flour Association, establishing effective media response protocols.