Anurag Rathi

Associate Partner

Bengaluru, Karnataka, India11 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 11 years of experience in B2B partnerships.
  • Proven track record in closing large contracts.
  • Expert in building long-term relationships with stakeholders.
Stackforce AI infers this person is a B2B partnerships leader with expertise in sales and strategic alliances.

Contact

Skills

Core Skills

Corporate PartnershipsB2b SalesD2c Brand PartnershipsDeal Lifecycle ManagementSales Strategy & LeadershipP&l ManagementB2b Sales ManagementTraining & DevelopmentRetail Partnerships

Other Skills

Business DevelopmentClient Relationship ManagementStrategic PartnershipsSales StrategyReal Estate ServicesBusiness LeadershipMarket Penetration StrategyBusiness-to-Business (B2B)P&L Management & Financial OversightStrategic Growth PlanningTeam Leadership & MentorshipPipeline Development & Lead GenerationFinancial Negotiation & StructuringDue Diligence & Risk MitigationMarket Analysis & Market Penetration

About

As the Head of B2B Partnerships and Alliances at NoBroker.com, I lead a dedicated team focused on delivering seamless employee relocation and engagement solutions to our corporate clients. We partner with leading companies across sectors such as IT, BFSI, FMCG, and E-commerce, providing customized services tailored to their unique business needs and employee preferences. With over 11 years of experience in sales, business development, key account management, and full P&L ownership, I have a proven track record of closing large contracts, expanding market presence, and driving sustainable revenue growth. I specialize in building long-term relationships with key stakeholders, negotiating win-win agreements, and executing growth strategies that align with organizational goals. I am passionate about continuous learning, staying ahead of industry trends, and leveraging innovative technologies to create impactful business solutions.

Experience

11 yrs 9 mos
Total Experience
1 yr 11 mos
Average Tenure
3 yrs 10 mos
Current Experience

Nobroker.com

2 roles

Director – Corporate Business & Strategic Alliances

Jul 2025Present · 10 mos · Bengaluru, Karnataka, India

Corporate PartnershipsB2B SalesBusiness DevelopmentClient Relationship ManagementStrategic PartnershipsSales Strategy+6

Head – Corporate Business & Strategic Alliances

Jul 2022Jul 2025 · 3 yrs · Bengaluru, Karnataka, India

Velocity

AVP — Growth & Investments

Oct 2021Apr 2022 · 6 mos · On-site

  • Led & Mentored High-Performing Team: Drove the success of a cross-functional team responsible for closing Revenue-Based Financing (RBF) deals for D2C brands, setting clear performance objectives, providing coaching, and fostering a collaborative, motivated work environment.
  • End-to-End Deal Lifecycle Management: Managed the full RBF deal lifecycle, overseeing all activities from initial outreach, underwriting, due diligence, and funding, ensuring smooth operations and timely closures.
  • Strategic Outreach & Pipeline Development: Spearheaded outreach efforts to identify potential D2C brand partners for RBF financing, successfully building a robust pipeline of qualified leads to meet revenue goals.
  • Comprehensive Due Diligence: Collaborated with cross-functional teams to gather and analyze critical information, mitigate risks, and ensure that financing terms aligned with the growth objectives of D2C brands.
  • Negotiation & Deal Closure: Led negotiations for successful funding rounds, securing favorable terms and agreements with clients, resulting in mutually beneficial partnerships that fueled business growth.
  • Relationship Building & Ongoing Support: Cultivated strong, long-term relationships with D2C brand owners and key stakeholders, providing ongoing support, insights, and guidance to foster their continued growth and success.
Strategic Growth PlanningTeam Leadership & MentorshipD2C Brand PartnershipsDeal Lifecycle ManagementPipeline Development & Lead GenerationFinancial Negotiation & Structuring+6

Fabhotels

Regional Head — Western / Central / AP & Telangana

Oct 2019Oct 2021 · 2 yrs · Pune/Pimpri-Chinchwad Area

  • Sales Leadership: Directed comprehensive B2B sales operations for Fab Hotels across key regions, including ROM, Goa, MP, AP, and Telangana, with full Profit and Loss (P&L) accountability.
  • Strategic Growth: Consistently delivered month-over-month (MOM) growth, leveraging in-depth regional market expertise and industry acumen.
  • Team Management: Led a high-performing team of over 50 members, ensuring alignment with organizational goals and cultivating a results-driven culture.
  • Executive Reporting: Maintained direct reporting to the Co-founder, providing actionable insights, updates on regional performance, and strategic recommendations.
  • Tech Solutions Implementation: Spearheaded the deployment of Travel Plus, Fab Hotels’ innovative tech solution, fostering strong client relationships and ensuring seamless adoption.
  • Performance Enhancement: Designed and executed strategies to elevate production, productivity, quality, and customer satisfaction by identifying trends and implementing systemic improvements.
Strategic PartnershipsSales ProcessesSales Strategy & LeadershipP&L ManagementClient Relationship ManagementTech Integration+6

Treebo hotels

Regional Sales Head — Western & Central India

Sep 2016Oct 2019 · 3 yrs 1 mo · Pune/Pimpri-Chinchwad Area

  • B2B Sales Leadership: Managed the West Zone portfolio, achieving monthly sales exceeding ₹1 crore and expanding market presence.
  • Team Building & Management: Spearheaded hiring drives and campus recruitment to onboard top talent, building a high-performing team.
  • Training & Development: Designed and conducted comprehensive training programs for new hires, ensuring alignment with Treebo’s standards and goals.
  • Market Expansion: Successfully launched Treebo’s operations in multiple cities, driving regional growth and establishing a robust presence in new markets.
  • Client Acquisition: Onboarded 1500+ corporate clients, contributing significantly to revenue growth and client retention.
  • Tech Collaboration: Partnered with the product team to introduce self-booking tools , improving client engagement and streamlining processes.
  • Strategic Planning: Set and communicated sales goals, developed budgets, and conducted market analyses to identify opportunities and mitigate risks.
  • Customer-Centric Approach: Maintained a strong focus on customer needs, gathering feedback to drive continuous improvement.
Strategic PartnershipsSales ProcessesB2B Sales ManagementTraining & DevelopmentSales Strategy & ExecutionProduct Collaboration+8

Nearbuy (formerly groupon india)

Key Accounts Manager- In Store Shopping

Sep 2015Sep 2016 · 1 yr · Mumbai Metropolitan Region

  • In-Store Shopping Vertical Launch: Spearheaded the launch of Nearbuy’s In-Store Shopping Vertical, expanding the platform's reach and providing users with enhanced shopping experiences at partner retail outlets.
  • B2B Sales & Partnerships: Developed and managed key partnerships with retail brands and vendors, driving B2B sales and fostering long-term relationships.
  • Revenue Growth: Successfully generated revenue through in-store transactions, boosting Nearbuy’s sales performance and market penetration.
  • Account Management: Managed a diverse portfolio of high-value accounts, ensuring client satisfaction and delivering tailored solutions to meet business needs.
  • Client Retention & Relationship Building: Focused on strengthening client relationships, ensuring long-term partnerships through continuous engagement and service excellence.
  • Cross-Functional Collaboration: Worked closely with the marketing, product, and operations teams to optimize user experience and ensure seamless integration of the In-Store Shopping services.
  • Sales Strategy: Developed strategic sales plans for retail accounts, ensuring alignment with Nearbuy’s growth objectives and market positioning.
Sales ProcessesRetail PartnershipsPresentation & Proposal DevelopmentClient Needs AssessmentOmnichannel StrategyFootfall Management+5

Infiniti retail limited, croma - a tata enterprise

Sr Executive ( E-commerce- Marketplaces)

May 2014Sep 2015 · 1 yr 4 mos · Mumbai Metropolitan Region

  • Marketplace Operations
  • > Managed Marketplace Business across multiple platforms, optimizing sales, product listings, and vendor relationships.
  • > Led merchandising analysis for new product listings to maximize visibility and sales.
  • Promotions & Pricing
  • > Configured promotions and offers across platforms to align with business objectives.
  • > Managed margins and pricing strategy, ensuring profitability while remaining competitive.
  • Order & Logistics Management
  • > Oversaw order processing, including cancellations, refunds, and reverse logistics.
  • > Coordinated warehouses and logistics partners for efficient dispatches and inventory management.
  • Customer Support & Account Health
  • > Managed customer support teams and maintained account health by monitoring ratings and feedback.
  • > Ensured high service levels and positive customer interactions.
  • Cross-Functional Leadership
  • > Coordinated with logistics, marketing, and sales teams to ensure seamless marketplace operations.
  • > Built strong relationships with vendors and third-party partners to streamline operations.
  • Data Analysis & Process Optimization
  • > Analyzed product performance and market trends to enhance listings and sales.
  • > Implemented process improvements for inventory management and order fulfillment.

Education

ICIB

Master of Business Administration (MBA) — Marketing

Jan 2012Jan 2014

Amravati University

Bachelor of Engineering (B.E.) — Information Technology

Jan 2008Jan 2012

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