Sergii Korol

CEO

Dubai, United Arab Emirates17 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led subscription and loyalty business with full P&L ownership.
Successfully negotiated multi-million dollar partnerships.
Expert in scaling subscription businesses across GCC markets.

Stackforce AI infers this person is a Strategy & Operations leader in E-commerce and Financial Services.

Contact

Skills

Core Skills

Customer LoyaltyStrategy & OperationsE-commerceMarketplace LaunchIpo AdvisoryM&a AdvisoryIpo ExecutionM&a TransactionsAudit Management

Other Skills

CommunicationMarketingLogisticsMerchant RecruitmentIPOM&ADue DiligenceExternal AuditFinancial ReportingFinancial ModelingBig 4Financial AnalysisCorporate FinanceIFRSManagement Accounting

About

Strategy & Operations leader with 15+ years of experience scaling subscription businesses, digital platforms, and loyalty programs across GCC and international markets. Currently lead Noon’s subscription and loyalty business across multiple verticals (e-commerce, food delivery, quick commerce, grocery, streaming), with full P&L ownership, pricing, churn management, and growth strategy. Built and scaled cross-functional teams across Product, Tech, CX, Payments, Analytics, and Partnerships to drive operational efficiency and customer retention. Successfully negotiated multi-million dollar partnerships with telcos, banks, and streaming providers to build bundled offers and drive user acquisition. Delivered cost optimization programs across payments, merchants, and support operations, improving both margin and customer experience. Earlier experience includes launching marketplaces at Joom (CEE) and advising on major IPOs and capital markets transactions at PwC (UK, Saudi, and Ukraine), including Saudi Aramco IPO. Areas of expertise: Strategy & Operations | P&L Ownership | Subscriptions & Loyalty | Growth Execution | Cross-functional Leadership | Partnerships | Operational Scale | GCC Markets | Capital Markets.

Experience

17 yrs 6 mos

Total Experience

3 yrs 6 mos

Average Tenure

6 yrs 1 mo

Current Experience

Noon

2 roles

Vice President, Head of noon One | Strategy & Ops, Customer Loyalty

Promoted

Apr 2025 – Present · 1 yr

AVP, Strategy & Ops, Customer Loyalty

Mar 2020 – Apr 2025 · 5 yrs 1 mo

CommunicationCustomer LoyaltyStrategy & Operations

Joom

Head of Marketplace

Apr 2019 – Mar 2020 · 11 mos · Latvia

Launched an e-commerce marketplace for local products in Russia. The new business line for Joom, which specialized in cross-border value e-commerce. Key activities: marketing, assortment strategy, the establishment of logistics infrastructure and local merchants recruiting

CommunicationE-commerceMarketplace Launch

Pwc middle east

Manager

Mar 2017 – Apr 2019 · 2 yrs 1 mo · Dubai, Dubai, United Arab Emirates

IPO and M&A advisory. Core listing venues are the London Stock Exchange and Saudi Stock Exchange (Tadawul). Advised Saudi Aramco on the world's largest IPO

IPO AdvisoryM&A Advisory

Pwc ukraine

2 roles

Manager

Promoted

Feb 2015 – Jan 2017 · 1 yr 11 mos · London Area, United Kingdom

Sergey specialises on the execution of IPO and M&A transactions of listed companies, mainly on the London Stock Exchange. Key clients: Barclays, ICAP, Renewi and Nomad Foods (SPAC)

IPO ExecutionM&A Transactions