Raja Baradwaj

Director of Engineering

Chennai, Tamil Nadu, India27 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 23 years of integrated marketing communications experience.
  • Featured in Gulf Marketing Review, showcasing industry recognition.
  • Expertise in strategic planning and digital marketing.
Stackforce AI infers this person is a seasoned marketing professional with expertise in integrated marketing communications and digital strategy.

Contact

Skills

Other Skills

Account ManagementAnalyticsBrand ManagementCreative StrategyCustomer InsightCustomer Relationship Management (CRM)Digital MediaDigital StrategyE-commerceEmail MarketingIntegrated MarketingLead GenerationMarket ResearchMarketingMarketing Communications

About

A little more than 23 years ago, some of my peers contemplated joining advertising because they thought it was glamorous. A couple were even more outrageous. They thought they could grow long hair and be perennially inebriated at work. Some just wanted to live life. I was a little different. I wanted to make it to the cover of A&M, an advertising and marketing magazine in India those days. A year or so after I joined account management, A&M didn't want to disappoint me anymore. They closed down! I finally appeared in a Gulf Marketing Review (GMR) issue in Dubai in October 2007. In the interim, I gained valuable experience and expertise across traditional, non-traditional and new media disciplines. And have managed to transform me into an integrated marketing communications professional. My strengths are Strategic Planning & Digital Marketing. Specialties: Advertising, Direct Marketing, CRM, Digital Marketing, Strategic Planning, Web Analytics.

Experience

Hcltech

2 roles

Director - Ecosystem Marketing

Promoted

Feb 2018Present · 8 yrs 1 mo

Marketing Lead - Cloud Computing Practice

Feb 2018Oct 2022 · 4 yrs 8 mos

Mmit international

Regional Director / CSM Middle East

Mar 2011Jun 2017 · 6 yrs 3 mos · Dubai

Mediaedge:cia

Group Account Manager

Feb 2007Apr 2011 · 4 yrs 2 mos · Dubai

Encomium relationship marketing

Account Manager

Jan 2005Jan 2007 · 2 yrs · Dubai

Ogilvyone worldwide / ogilvy activation

Account Supervisor

Jan 2003Jan 2005 · 2 yrs · Chennai

Wunderman india

Account Executive

Jan 2001Jan 2003 · 2 yrs · Chennai Area, India

Rediffusion dy&r

Account Executive

Jan 2001Jan 2003 · 2 yrs · Chennai Area, India

Hta

Account Representative

Jan 1999Jan 2001 · 2 yrs · Chennai Area, India

R k swamy / bbdo

Summer intern

Jan 1997Jan 1998 · 1 yr · Chennai Area, India

Education

UC Irvine

Certificate in Web Intelligence — Web & Business Intelligence

Jan 2009Jan 2010

The University of British Columbia

UBC Award of Achievement in Web Analytics — Web & Business Intelligence

Jan 2008Jan 2008

The Institute of Direct Marketing, Teddington, Middlesex

IDM Post Graduate Diploma in Direct and Digital Marketing — Direct & Digital Marketing

Jan 2006Jan 2007

The American College (Aut), Madurai

MBA — Finance & Marketing

Jan 1997Jan 1999

Madura College (Aut), Madurai

BSc — Physics

Jan 1993Jan 1996

TVS Higher Secondary School

Jan 1989Jan 1993

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