Raja Baradwaj — Director of Engineering
A little more than 23 years ago, some of my peers contemplated joining advertising because they thought it was glamorous. A couple were even more outrageous. They thought they could grow long hair and be perennially inebriated at work. Some just wanted to live life. I was a little different. I wanted to make it to the cover of A&M, an advertising and marketing magazine in India those days. A year or so after I joined account management, A&M didn't want to disappoint me anymore. They closed down! I finally appeared in a Gulf Marketing Review (GMR) issue in Dubai in October 2007. In the interim, I gained valuable experience and expertise across traditional, non-traditional and new media disciplines. And have managed to transform me into an integrated marketing communications professional. My strengths are Strategic Planning & Digital Marketing. Specialties: Advertising, Direct Marketing, CRM, Digital Marketing, Strategic Planning, Web Analytics.
Stackforce AI infers this person is a seasoned marketing professional with expertise in integrated marketing communications and digital strategy.
Location: Chennai, Tamil Nadu, India
Experience: 27 yrs 6 mos
Career Highlights
- Over 23 years of integrated marketing communications experience.
- Featured in Gulf Marketing Review, showcasing industry recognition.
- Expertise in strategic planning and digital marketing.
Work Experience
HCLTech
Director - Ecosystem Marketing (8 yrs 1 mo)
Marketing Lead - Cloud Computing Practice (4 yrs 8 mos)
MMIT International
Regional Director / CSM Middle East (6 yrs 3 mos)
Mediaedge:cia
Group Account Manager (4 yrs 2 mos)
Encomium Relationship Marketing
Account Manager (2 yrs)
OgilvyOne Worldwide / Ogilvy Activation
Account Supervisor (2 yrs)
Wunderman India
Account Executive (2 yrs)
Rediffusion DY&R
Account Executive (2 yrs)
HTA
Account Representative (2 yrs)
R K Swamy / BBDO
Summer intern (1 yr)
Education
Certificate in Web Intelligence at UC Irvine
UBC Award of Achievement in Web Analytics at The University of British Columbia
IDM Post Graduate Diploma in Direct and Digital Marketing at The Institute of Direct Marketing, Teddington, Middlesex
MBA at The American College (Aut), Madurai
BSc at Madura College (Aut), Madurai
at TVS Higher Secondary School