Jan 2026 – Present · 3 mos · Remote

• Shaping a unified, user-centric product experience as a scalable foundation for Product-led growth.
• Defining activation and onboarding experience, strengthening UX maturity, and enabling product teams to adopt PLG systems and AI-assisted workflows across product and go-to-market.

Jan 2024 – Present · 2 yrs 3 mos · Remote

• NEW course: User-centric Product Growth: Build your Roadmap
• Created the "Self-serve User Onboarding" course
• Course passed 50+ people from Intercom, Gramamrly, Wistia, and more
• Featured on Maven TOP-100 courses in Product Category

Nov 2023 – Dec 2023 · 1 mo · Remote

• Supported the Growth Motion at Manychat by:
• forming and up-skilling the Growth team
• providing advice to the Growth team to inform ongoing Growth initiatives
• uncovering opportunities for PLG Activation (in-product flows and lifecycle communications)

Apr 2023 – Present · 3 yrs · Amsterdam, North Holland, Netherlands

• Growthmates is a platform and an advising practice that guides companies in growing meaningful products by leveraging PLG and enhancing UX quality, together.
• Growthmates podcast, newsletter, and industry reports featured leaders from companies like:
• Dropbox
• Canva
• HubSpot
• Adobe
• Amplitude
• Clients are coming from companies like:
• Intercom
• Loom
• Mentimeter
• Beautiful.ai
• …and more
• Explore collaboration options → growthmates.club

Feb 2023 – Dec 2023 · 10 mos · Amsterdam, North Holland, Netherlands · Remote

• Supported 10+ startups worldwide as a part of the Antler advisory community. Provided advice on:
• PLG (Product Led Growth): introducing PLG strategy and opportunities for business growth
• Product Discovery and User Research: finding the right methods to inform the product strategy
• Product-led Acquisition, Activation, Engagement, Monetisation: finding relevant leverages and combining them with clean UX to grow the business
• Onboarding flow: uncovering opportunities to uplift Activation
• Business model design: finding the right model for Monetisation (e.g. Free Trial, Freemium)

Nov 2022 – Sep 2023 · 10 mos

• Supported the Growth at Miro through the stages of a startup to hyper-growth, and business at scale: 50→1800+ employees, 1→50 mln users, 1→11 hubs globally, 3→55 designers, 5→170+ people in the Growth stream. Now Miro is a high-performing B2B SaaS with a $17.5B valuation (January 2022), 99% of the Fortune 100 trust Miro.
• 📌 Key results:
• [1] Co-led and strategized the initiatives in the Growth stream, covering Acquisition, Activation, Retention, Monetisation, and Community Platforms that led to sustainable business and ARR growth. Supported the scale of the Growth stream at Miro from 1 team to a business unit of 5 sub-streams (170+ individuals).
• [2] Scaled the team from 1 to 11 diverse Product and Content designers in the Growth stream.
• [3] Led and strategized design efforts for “0 to 1” strategic initiatives, such as Miroverse, Self-serve Monetisation, and Onboarding experience.
• [4] Redesigned the Business model to launch Freemium as a foundation for sustainable PLG (Product-led Growth).
• [5] Established the design processes for effective collaboration: Experiments reflections, Growth Design Jams, Growth Design Sprint, UXR, and Design discovery.
• [6] Co-led the launch of the Localisation program to help Miro become global.
• [7] Established Career development frameworks and improved the calibration process for the 55+ designer org.

Feb 2021 – Nov 2022 · 1 yr 9 mos

• After combining design leadership with the IC role for a while, I took the responsibility of building the Growth Design Team at Miro from scratch.
• 📌 Key results:
• [1] Scaled and up-skilled the design team from 1 to 7 Product designers (Middle and Senior ICs) for the Growth stream: Acquisition, Retention, Monetisation, Community Platforms, and Professional Services.
• [2] Led the designers across 5 sub-streams to deliver solutions for Product Acquisition, Sharing Experience, Activation, Onboarding experience, Visual Learning Center, Templates experience, Monetisation CR triggers, etc.
• [3] Co-led and established the Hiring Framework for the entire Design organisation.
• [4] Co-created with Growth Product Leaders new strategies: Pre-products, Community-led Growth, Viral loops, and Templates.
• [5] Led Miro.design project as a reflection of Miro design team and culture.

Nov 2019 – Feb 2021 · 1 yr 3 mos

• 📌 Key results:
• [1] Led design efforts for Product Acquisition, Sharing Experience, Activation, Onboarding experience, Visual Learning Center, Templates experience, Monetisation, etc.
• [2] Introduced User Research process at Miro to discover and validate experiences for Mind Map, Visual Notes, Smart search, and Notifications.
• [3] Designed end-to-end and launched the first version of Miroverse that became a standalone platform for Community-led Growth.
• [4] Designed 100+ experiments with end-to-end experience in Acquisition, Activation, Engagement, Monetization, and Hand-raisers teams
• [5] Redesigned the Business model to launch Freemium as a foundation for sustainable PLG (Product-led Growth).
• [6] Established the Onboarding process for new designers to support the growth of the design team

Aug 2017 – Nov 2019 · 2 yrs 3 mos

• 📌 Key results:
• [1] As a founding designer in the Growth team and 3rd designer at Miro, covered the end-to-end design for 3 strategic domains: Growth, Enterprise, and Design System.
• [2] Designed end-to-end experience for Pricing & Billing to introduce the Self-serve model.
• [3] Designed end-to-end experience for Advanced User Management, Integrations, and Settings panel to improve the experience for Enterprise customers.
• [4] Led the design and engineering effort for the first version of the Design system at Miro.

Jun 2017 – Aug 2017 · 2 mos

• Maugry is an IT consulting agency focused on creating mobile applications for new technological projects.
• I was responsible for creating an end-to-end experience for a mobile app (iOS and Android) for the Historical Regional Museum. As a result, I covered CJM, Navigation patterns, Design system, and Visual language and provided the final deliverables to the client.

Apr 2017 – Jun 2017 · 2 mos

• Vitamin Group is a design agency focused on creating mobile and web applications for various business needs.
• I was doing an internship project focused on UX audit, navigation, and IA improvements for the Business & Data Analytics platform. As a result, I uncovered multiple UI and UX improvements to level up the platform's usability to make it ready for "go-to-market".

Apr 2016 – Apr 2017 · 1 yr

• Partnered with startup founders to design the UI/UX for various mobile apps (iOS and Android).

Apr 2015 – Apr 2016 · 1 yr · Remote

• As a Digital designer, I was working in a boutique marketing agency and focused on creating visual identities, branding, and marketing materials for various companies.