Andrew Roberts

Co-Founder

Redwood City, California, United States29 yrs 2 mos experience

AI Enabled

Key Highlights

Built AI products for PE and IB professionals.
Successfully raised $4 million and increased ARR 12X.
Acquired Tiny and pivoted to a subscription model.

Stackforce AI infers this person is a SaaS expert with a strong focus on AI-driven solutions for enterprise workflows.

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Skills

Core Skills

Artificial Intelligence (ai)Strategic PartnershipsEnterprise SoftwareExecutive CoachingMergers & Acquisitions (m&a)Product ManagementCapital RaisingBusiness DevelopmentSoftware Engineering

Other Skills

Advisory BoardsP&L ManagementProduct DevelopmentOpen-Source SoftwareSaaSProduct MarketingStrategyProduct Led GrowthCompetitive AnalysisEntrepreneurshipManagementJavaScript FrameworksStart-upsSQLCloud Computing

About

AI demos are misleading. I say that as someone building AI products for PE and IB professionals, where a wrong number or an outdated logo in a client document is a credibility event. The gap between what AI does in a demo and what it does with your actual information memoranda, CIMs, and pitch decks is where most vendors lose you. It is also where we spend most of our time. Twenty-five years in content software taught me that the boring, unglamorous work is where reliable products are made. Things like eval suites, logo retrieval edge cases, and pie charts that add to 103%. The last 15% of any domain-specific task is where the AI either earns trust or loses it, and that is where we spend most of our time. Before this, I built Tiny from zero to a PE-backed exit. That experience made me more honest about what it actually takes. Product market fit is not a line on a slide. It is conversion rates moving from near zero to 20 to 30 percent because the AI did the actual work on someone’s real documents. If you work in PE or IB and you are evaluating whether AI can be trusted with client-facing documents, the free trial exists for exactly that reason.

Experience

Pef community

Member

Oct 2024 – Present · 1 yr 6 mos

Deliverables ai

Co-Founder

Sep 2024 – Present · 1 yr 7 mos · San Francisco Bay Area

Artificial Intelligence (AI)

Locatrix

Advisor

Mar 2023 – Nov 2024 · 1 yr 8 mos · Brisbane, Queensland, Australia · Remote

Enterprise SoftwareExecutive CoachingAdvisory Boards

Tiugo technologies

Senior Advisor

Jan 2023 – Jan 2026 · 3 yrs · San Francisco Bay Area · Remote

Strategic PartnershipsEnterprise SoftwareBusiness DevelopmentArtificial Intelligence (AI)

Tiny

2 roles

President and Chief Strategy Officer

Oct 2022 – Dec 2022 · 2 mos · Palo Alto, California, United States

Integration and transition with the new parent company, Tiugo.

P&L ManagementMergers & Acquisitions (M&A)Product Management

Co-founder & CEO

Jun 2015 – Sep 2022 · 7 yrs 3 mos · Palo Alto, California, United States

Acquired TinyMCE and pivoted to an open-core and subscription business model. Rebranded from Ephox to Tiny and raised $4 million from BRV. Increased ARR 12X during this period. We acquired Setka.io and shifted to remote-first during the pandemic; we had staff in 22 countries! Exited to a $10B growth-equity fund for 10X MOIC.

Capital RaisingP&L ManagementMergers & Acquisitions (M&A)Enterprise SoftwareProduct DevelopmentOpen-Source Software+8

Savingsoak

Advisor

Mar 2021 – Feb 2024 · 2 yrs 11 mos · San Francisco Bay Area · Hybrid

Executive CoachingAdvisory Boards

Ephox

2 roles

Co-founder & CEO

Promoted

Feb 2004 – May 2015 · 11 yrs 3 mos

Moved to Silicon Valley and bootstrapped Ephox to the Inc 5,000 list of fastest-growing companies three times. Ephox was regularly one of EContent's 100 Companies that Matter Most in Digital Content. Developed strategic partnerships with IBM, Vignette, Open Text, FileNet, EPiServer, and more.
EditLive!, our main product, lost product-market fit as applet technology became untenable in modern browsers. In response, we launched Textbox.io as the world's first cloud-based rich text editor as a startup within a startup. The technology formed the basis of Tiny.cloud, which now serves 400 million loads/month.

P&L ManagementEnterprise SoftwareProduct DevelopmentBusiness DevelopmentSaaSProduct Marketing+4