Mar 2025 – Present · 1 yr 1 mo · Washington, District of Columbia, United States · Remote

Jan 2024 – May 2025 · 1 yr 4 mos

• - Lead end-to-end agency sales and client services departments, introducing standard operating procedures to simultaneously increase internal team efficiency, sales velocity and client retention

Sep 2022 – Dec 2023 · 1 yr 3 mos

• Lead and Grow Department: Direct and inspire a team of 12 highly skilled product experts across 5 timezones, responsible for managing over $2.9 million in monthly ad spend.
• Built cohesive media plans with cross-functional teams to surpass client goals in the B2B and B2C verticals leveraging Google/Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, Display and Native tactics.
• P/L Management: Balancing client revenue with team size & costs, continuously meet & exceed agency level profit margin targets.
• Strategic Campaign Management: Develop and implement comprehensive paid media plans tailored to clients' business objectives, leveraging industry insights and data-driven decision making.
• Client Relationship Management: Serve as the primary point of contact for key clients, building strong and trusted partnerships.
• Product Innovation: Continuously find opportunities to improve our team's delivery and our approach to an ever-changing industry.

Jul 2021 – Sep 2022 · 1 yr 2 mos

• Developed and maintained consultative relationships with key client stakeholders, including CMO's and Owners in the financial, B2B, Higher Ed, Healthcare and Home Services verticals
• Managed contracts, forecasts and performance health of accounts driving over $175,000 in top-line monthly revenue.
• Gained a deep understanding of clients' specific market conditions, consumer journeys and levers of growth to translate organizational goals into digital marketing objectives.
• Mentored and managed a team of 8 cross-functional marketers.

Nov 2020 – Jul 2021 · 8 mos

• - Led the development of channel marketing strategies for clients in the financial, higher education and B2B verticals, leveraging marketing budgets exceeding $500,000 per month to meet marketing and organizational goals

Feb 2020 – Nov 2020 · 9 mos

Feb 2019 – Feb 2020 · 1 yr · Charlottesville, Virginia

• Developed, implemented and managed a cross-channel digital advertising strategy driving over $1.5 million in direct and view-through football ticket revenue.
• Created and executed event and promotional marketing plans for 9 collegiate athletics teams in order to enhance the in-game fan experience, increase attendance and drive revenue through ticket sales.
• Grew youth club members by over 30% through implementing Facebook ads and email marketing campaigns.
• Managed and directed graduate assistant and intern teams both in-game and throughout daily operations.

May 2017 – Jan 2019 · 1 yr 8 mos · Alexandria, Virginia

• Strategized, managed and optimized digital advertising campaigns on Facebook, Google AdWords, Youtube, Linkedin, Bing and Twitter for a 10 client portfolio.
• Assisted with campaign execution, management and optimization of high-value client portfolios spending over $100,000/mo across all digital ad channels.
• Managed tracking and analytics on all client sites including implementation of tracking tags through Google Tag Manager and provided continuous analytics reporting through Google Analytics and Google Data Studio.

Aug 2016 – Dec 2016 · 4 mos · Charlottesville, Virginia

• Maintained constant communication with on-field promotions associates during University of Virginia football games to ensure proper execution of TV timeouts, promotions and in-game initiatives
• Operated within the press-box as acting liaison between in-game commentator, promotions executives, and the intern team
• Executed fast-paced, real-time decisions to create a positive in-game experience for all fans in attendance

Jun 2016 – Aug 2016 · 2 mos · Herndon, Virginia

• Real industry work experience and training in IT, operations management, marketing, personnel solutions, business development, and project-driven workflow management
• Set goals and met weekly agendas of the company and self-assigned tasks
• Maintained direct contact with the COO, stakeholders, and all department executives
• Gathered business intelligence information on numerous government agencies for potential lead opportunities
• Managed IT interns and worked with IT Executives to fix any foreseeable issues within web development applications
• Managed, tested and successfully completed IT project to develop InteliFlix, an in-house video streaming software

Aug 2015 – May 2017 · 1 yr 9 mos · Student Success Center

• Managed over 20 operations assistants to ensure successful day-to-day operations
• Lead by example to troubleshoot technological issues in classrooms, provide exceptional customer service, and complete necessary documentation daily

May 2015 – May 2016 · 1 yr · The University of Virginia

• Collaborated with major clients to create and execute promotional contracts for all 25 Virginia sports teams
• Performed market research on collegiate athletics branding and promotional activities
• Worked in a team setting to develop strategic marketing campaigns for Virginia Athletics at the local, regional, and national levels
• Shadowed marketing directors and assisted in implementing new marketing strategies

May 2014 – Dec 2015 · 1 yr 7 mos · Charlottesville,Virginia

• -Handled customer inquiries, complaints, and day-to-day operations in a professional manner