Srinitha Ramisetty

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in brand and lifecycle marketing strategies.
Proven track record in sales management and channel development.
Strong analytical skills driving data-backed marketing decisions.

Stackforce AI infers this person is a Brand Marketing Specialist with expertise in B2C and MarTech industries.

Contact

Skills

Core Skills

Brand AdvertisingCampaign ManagementSales ManagementChannel StrategyBusiness DevelopmentMarket ResearchSales Support

Other Skills

Brand Advertising StrategyCampaign PlanningMedia OptimizationData AnalysisCross-functional CollaborationChannel DevelopmentTeam ManagementCustomer EngagementMarket Entry StrategySales AccelerationProduct PromotionRetail Channel DevelopmentMarket AnalysisPromotional PlanningClient Engagement

About

I’ve always believed that the best business outcomes happen when data meets a great story. My career so far has been an exciting mix of Sales, Advertising and my current role let’s me dive deep into the world of Brand & Lifecycle Marketing at Amazon. An MBA from SIBM Pune gave me the foundation, but the real thrill comes from navigating competitive markets and building strategies that actually stick. Whether it's managing channels or researching the next big market shift, I’m all about creating meaningful connections between brands and their audiences. Outside of the 9-to-5, I’m a huge believer in community and curation. I share my favorite finds and spark conversations over on substack & Instagram at - Sriniiously (come find me :))

Experience

8 yrs 10 mos

Total Experience

4 yrs 5 mos

Average Tenure

6 yrs

Current Experience

Amazon

4 roles

Brand & Lifecycle Marketing Manager

Oct 2025 – Present · 7 mos

Lead - Brand Advertising

Promoted

Jul 2023 – Dec 2025 · 2 yrs 5 mos

1) Spearheading brand advertising strategy and execution for electronics brands, with a focus on scaling up Wireless Accessories, Musical Instruments and Office Products.
2) Managing end-to-end campaign planning across Amazon Ads solutions including Sponsored Ads and Amazon DSP, driving both performance and brand-building objectives.
3) Partnering with brands to identify growth opportunities, optimize media investments and drive incremental ROAS through data-backed insights
4) Delivering strategic recommendations through regular deep dives, campaign audits, and experimentation across new ad formats
5)Collaborating cross-functionally with retail, marketing and creative teams to launch high-impact 360° campaigns tailored to category seasonality and consumer intent.

Brand Advertising StrategyCampaign PlanningMedia OptimizationData AnalysisCross-functional CollaborationBrand Advertising+1

Senior Account Manager

Jul 2022 – Jun 2023 · 11 mos

Brand Advertising Manager

Apr 2020 – Jul 2022 · 2 yrs 3 mos

Tata steel

3 roles

Sales Manager

Jul 2019 – Apr 2020 · 9 mos

Sales Manager for Tata Pravesh, a new product part of the "Services & Solutions" department at Tata Steel.
Responsible for achievement of overall targeted sales volume across North and South Karnataka by developing a strong retail channel, on boarding an efficient sales team and enabling sales through various product promotional activities while ensuring adherence to branding guidelines
Managing a team of 2 distributors, 25 dealers and 10 sales officers.
Managing end to end business for Tata Pravesh in the territory including channel and team - on boarding and management, complaint handling, customer engagement, inventory management, branding and campaign management etc.

Sales ManagementChannel DevelopmentTeam ManagementCustomer EngagementCampaign ManagementChannel Strategy

Business Development Manager

Jun 2017 – Jul 2019 · 2 yrs 1 mo

Worked as a Business development manager, enabling market entry and sales acceleration across 5 territories including 2 international territories.
Devised sales targets, established suited retail channel, designed product promotion strategies and provided necessary enablers and activations to achieve targets.
Worked on -
1) New brand launch in Maharashtra & Chattisgarh of an existing product sold by Tata Steel
2) Sales Acceleration of existing brand in Tamil Nadu
3) Existing brand launch in International territories - Nepal & Myanmar

Market Entry StrategySales AccelerationProduct PromotionRetail Channel DevelopmentBusiness DevelopmentSales Management

Corporate Management Trainee

Apr 2017 – Jun 2017 · 2 mos

Underwent a thorough training as part of the Management Trainee commercial program of Tata Steel
1) Training on steel making process, including visit to Tata Steel factories in Jamshedpur and Kalinganagar and coal mines in Jharia
2) On boarding of MTs at Jamshedpur ; Processes of the Sales and Marketing department
3) Marketing project in Global Wires Division of Tata steel at Mumbai to enable 200% growth in the country of "Tata Wiron"

Pidilite industries limited

Summer Intern

Apr 2016 – May 2016 · 1 mo · Mumbai, UAE & Qatar

Market Expansion Project: UAE & Qatar Flooring Industry
Led an in-depth market analysis of the UAE & Qatar flooring sector, focusing on flooring substrates, adhesives, and application methods. Conducted primary research by visiting flooring companies of all sizes to understand market preferences, pricing, and product usage — building a comprehensive database for strategic insights.
Developed a promotional plan to boost market share and collaborated with sales teams to identify new clients, schedule meetings, and support deal closures.
Key Outcomes:
Recommended and implemented SKU & packaging changes for Fevicol CG 778 in Qatar
Contributed to the conversion of 4 flooring companies to adopt Pidilite’s flooring adhesives across UAE & Qatar

Market AnalysisPromotional PlanningClient EngagementMarket ResearchSales Support

Shapoorji pallonji and company limited

Intern , Business Administration

May 2014 – May 2014 · 0 mo · Dubai , United Arab Emirates

Assisted the Business Administration Department in maintaining labor related documents, labor management, time keeping, space management. labor mobilization and displaying of corporate certificates
Worked with the department in seat allocation and space management as they had relocated
Learnt basic operation of the Enterprise Resource Planning system and the organization's knowledge management portal SPARK
Familiarized myself with the UAE labor laws and studied their business policies