Pragya Singh

Digital Marketing Specialist

Bengaluru, Karnataka, India2 yrs 2 mos experience

Key Highlights

  • Exceeded inbound SQL target by 133% at Joveo.
  • Built scalable marketing systems at Stripe.
  • Top 3% in Batch at FLAME University.
Stackforce AI infers this person is a B2B MarTech specialist with a strong focus on demand generation and marketing automation.

Contact

Skills

Core Skills

Marketing AutomationDemand GenerationMarketing OperationsDigital MarketingB2b Demand GenerationMarket ResearchSeoContent Writing

Other Skills

MarketoSalesforce.comEmail MarketingConvertrSalesforceGoogle AdsHubSpotLinkedIn AdsSearch Engine Optimization (SEO)Data AnalysisWeb Content Creation8senseHotjarApolloZoomInfo SalesOS

About

I help B2B companies grow by building marketing systems that actually work — that drive real pipeline, not just activity. At Stripe, I work across Demand Generation and Marketing Operations, where I build and run multi-touch email programs, behaviour-based nurtures, triggered campaigns, and large-scale sends using Marketo and Salesforce. A big part of my role is making sure everything behind the scenes runs smoothly — clean data, smart segmentation, seamless integrations (events, ads, content syndication), and solid processes that make execution predictable and scalable. Before this, I spent over two years at Joveo as a Senior Specialist – Digital Marketing & Integrated Campaigns, owning end-to-end B2B demand gen and digital marketing. I led campaigns across Google Ads, LinkedIn Ads, display, email, and inbound, consistently driving pipeline and revenue. Marketing inbound accounted for 65–70% of total SQLs, and I exceeded our Q2, Q3 & Q4 2025 inbound SQL target by 133%. I also led CRM implementation and reporting on HubSpot, GA4, and Revlitix, and worked closely with leadership to clean up funnels and improve pipeline efficiency. Across roles, I genuinely enjoy getting the most out of CRMs and martech — building systems, dashboards, and journeys that make life easier for teams and move leads down the funnel in a meaningful way. I strongly believe, two minds are better than one when it comes to any business success. Therefore, I'm always eager to connect, learn about your story, and hear your unique perspective. Connect @ mailpragya12@gmail.com

Experience

2 yrs 2 mos
Total Experience
1 yr 11 mos
Average Tenure
3 mos
Current Experience

Stripe

Specialist - Marketing Automation & Operations

Jan 2026Present · 3 mos · Bengaluru, Karnataka, India

  • Build and execute one-off and multi-touch email campaigns, leveraging dynamic content, personalisation tokens, and A/B testing to optimise engagement.
  • Manage large-scale and sensitive email deployments, including ramped rollouts and risk mitigation controls.
  • Create and manage LinkedIn and Facebook lead generation forms, configuring Marketo programs for automated data ingestion and autoresponder workflows.
  • Implement end-to-end tracking for content syndication from Convertr into Marketo and Salesforce, partnering with vendors to support content launches.
  • Build, publish, and maintain gated and ungated landing pages to support scalable lead acquisition.
  • Integrate virtual and in-person event experiences hosted on Splash with Marketo, Salesforce, and Zoom, managing invitation, confirmation, reminder, and follow-up communications.
  • Design and deploy triggered email campaigns driven by rules, segmentation, and behavioural data, incorporating dynamic personalisation and targeted messaging.
  • Develop multi-stream nurture programs with cadenced, behaviour-driven content journeys to progress leads through the funnel.
  • Support onboarding of new team members, enabling efficient ramp-up and platform adoption.
  • Create and maintain SOPs and QA checklists to standardise workflows, improve operational efficiency, and minimise execution risk.
  • Tools Expertise: CRM (Salesforce), MarTech (Adobe Marketo, Knak, Contentful, Convertr), Ads Tool (LinkedIn Ads & Faceebook Ads) Audience (Audience Builder), AI Agents (Relay & N8N), Design Tool (Canva, Wix & Figma)
MarketoSalesforce.comMarketing AutomationDemand Generation

Joveo

3 roles

Senior Specialist - Digital Marketing & Integrated Campaigns, and B2B Demand Generation

Promoted

Apr 2025Jan 2026 · 9 mos

  • Managing (end-to-end) all things digital marketing & integrated campaigns, B2B demand generation, marketing operations & sales & marketing reporting & insights at Joveo.
  • Spearheaded end-to-end management, strategy & optimisation of google ads, linkedIn ads, display advertising, and email marketing campaigns. Hence, driving pipeline, revenue, and brand awareness through multi-channel marketing campaigns.
  • Consistently delivered exceptional pipeline & revenue results, with marketing inbound contributing to 65-70% of overall business SQLs. Exceeded Q2 2025 SQL target for marketing inbound by a remarkable 133%. (Previous quarterly goals exceeded, too)
  • Led the implementation and management of CRM (end-to-end). Additionally, responsible for creating ALL comprehensive reports and dashboards with data-driven insights for executives, marketing, and other teams on Hubspot, GA4 & Revlitixs.
  • Streamlined sales processes & funnel, and revenue pipeline, in collaboration with leadership, thus significantly improved overall funnel & pipeline efficiency.
  • Oversaw inbound lead management processes and coordinated cross-channel/team lead generation activities.
  • Tools Expertise: CRM (Hubspot/Salesforce), Ads Managers (Google Ads & LinkedIn Ads), ABM Tools (6Sense & HotJar), Enrichment Tools (Apollo, Zoominfo & HighPerformr), Reporting Tools (Revlitixs & Google Analytics), AI Agents (Relay & N8N), Design Tool (Canva, Wix & Figma)
Google AdsHubSpotDigital MarketingB2B Demand Generation

Specialist - Digital Marketing & Integrated Campaigns, and B2B Demand Generation

Jan 2024Mar 2025 · 1 yr 2 mos

Demand GenerationSearch Engine Optimization (SEO)Digital Marketing

Intern - Marketing

Aug 2023Dec 2023 · 4 mos

  • Career Progression: Secured a full-time Digital Marketing Specialist role in January 2024 after a high-achieving 4-month internship. Within a year, promoted to Senior Specialist (April 2025) and awarded the Joveo Star Award (sole marketing recipient) for extraordinary performance.

Reliance retail

Intern - Market Research & Consumer Services

May 2022Jul 2022 · 2 mos · Navi Mumbai, Maharashtra, India · Remote

  • Sole intern on a live project analyzing customer acquisition drivers and customer profiling.
  • Formulated a well-structured questionnaire to understand strategies to improve in-store customer experience and carried out
  • quantitative(data) and qualitative(information) research.
  • Analyzed and interpreted data to create visualizations that help identify patterns or trends in data and presented the final finding
Data AnalysisMarket Research

Wageindicator foundation

Intern - Web Content & Social Media and Living Wages

Sep 2021Apr 2022 · 7 mos · India

  • Curated focused news and social media content and performed SEO for supporting WI news operations across 5 countries
  • Analyzed cost of living data and assisted in the calculation of living wages facilitating labor market transparency across 3 regions.
  • Monitored and managed the WI news sites for Australia, New Zealand, Kenya, Pakistan, and Uganda & and researched & edited English
  • news briefs.
Data AnalysisSearch Engine Optimization (SEO)SEO

Loreto rainbow homes foundation

Intern - Content Writer

May 2021Jun 2021 · 1 mo · Kolkata, West Bengal, India

  • Leveraged my writing, editing, and proofreading skills in creating engaging 132 blog articles for advocacy of women’s & and children’s hardships.
  • Facilitated the creation of a blog schedule to garner high hits in a fast-paced environment for a variety of public-facing materials
Search Engine Optimization (SEO)Web Content CreationContent Writing

Education

FLAME University

Bachelor's degree — Economics & Marketing (Minor)

Aug 2020May 2023

Jawahar Vidya Mandir, Shyamali

CBSE Class 12th

Jun 2017Jun 2019

C.T. Public School - India

CBSE Class 10th

Apr 2016Jun 2017

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