Nitin Deshdeep

Digital Marketing Specialist

Bengaluru, Karnataka, India12 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years of B2B SaaS marketing experience
  • Expert in account-based marketing and lead generation
  • Proven track record in digital marketing leadership
Stackforce AI infers this person is a B2B SaaS marketing expert with strong digital marketing leadership skills.

Contact

LinkedIn

Skills

Core Skills

Enterprise Saas MarketingAccount-based MarketingLead GenerationConversion OptimizationContent MarketingOnline Marketing

Other Skills

Brand ManagementCompetitive AnalysisContent CreationContent PlanningContent StrategyDemand GenerationDigital MarketingEmail MarketingEmail Marketing AutomationEvent ManagementGTM CampaignsGoogle AdwordsGoogle AnalyticsMarket ResearchMarketing

About

10+ years of experience in B2B SaaS Marketing. My strength areas: - Team leadership - Enterprise SaaS marketing - Planning and budgeting - Account-based Marketing - Content marketing - Conversion Optimization - Email Marketing - Paid ads - SEO

Experience

Darwinbox

Digital Marketing Lead

May 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India

  • Leading digital marketing for Darwinbox globally.
Digital MarketingEnterprise SaaS marketing

Talview

Marketing Manager

Jan 2020 – Apr 2022 · 2 yrs 3 mos · Bengaluru Area, India

  • Led demandgen for two key regions: the US and India
  • Managed marketing operations and reporting
  • Oversaw PR efforts for the company and CEO
Demand GenerationMarketing OperationsPublic RelationsAccount-based Marketing

Unbxd inc

Marketing Manager

Jan 2019 – Jan 2020 · 1 yr · Bengaluru Area, India

  • Lead generation (webinars, website, long-form resources, web tools, etc.)
  • Account-based marketing
  • Lead nurturing
  • Online ads
  • SEO
Lead GenerationAccount-based MarketingSEO

Zeta global

Marketing Manager

Jul 2017 – Jan 2019 · 1 yr 6 mos · Bangalore

  • Ownership of the corporate website as a lead-gen machine
  • Conversion Optimization
  • Large scale email marketing campaigns
  • GTM campaigns for multiple new products
  • Ads across channels
  • Lead Lifecycle Management
Conversion OptimizationEmail MarketingGTM Campaigns

Boomtrain

Demand Generation Manager

Jan 2017 – Jul 2017 · 6 mos · Bangalore

  • Lead generation and nurture
  • Email marketing automation
  • Content planning
  • Website development and conversion optimization
  • Retargeting ads
Lead GenerationEmail Marketing AutomationContent Planning

Wingify

Content and Growth

Jul 2015 – Jan 2017 · 1 yr 6 mos · New Delhi Area, India

  • Content planning (long term calendar based on reader personas)
  • Content creation and promotion (sample: https://vwo.com/blog/author/nitin/)
  • Lead generation — planning end-to-end campaigns across paid channels (Linkedin, Twitter, Facebook, Adwords, and retargeting) and organic channels (website traffic, push notifications, social media, forums, etc.) using content resources
  • Email nurturing campaigns (specific to different lead segments)
  • Landing page development and optimization
  • Website optimization (website data analytics, user behavior analysis, and A/B Testing)
  • Search Engine Optimization
Content PlanningLead GenerationSEOContent Marketing

Mwg /

Associate Content Marketer

Jan 2015 – Jul 2015 · 6 mos · Noida Area, India

  • Design and development of marketing collaterals for B2B enterprises (consisting of brochures, presentation slide-decks, white papers, blog posts, infographics, website content, case studies and videos)
  • Search engine optimization
  • Content re-purposing
Content CreationSEOContent Marketing

Kritikal securescan

Marketing Associate

Jun 2013 – Dec 2014 · 1 yr 6 mos · Noida Area, India

  • Online ad campaigns across multiple channels: Google Adwords, LinkedIn Ads and Facebook Ads
  • Search Engine Optimization of key website pages and microsites
  • Email marketing
  • Maintenance of company profiles across different platforms such as LinkedIn, Youtube and SlideShare
  • Development of Marketing/Sales collateral
  • Event Management — participation across various international exhibitions on physical security
  • Liaison with ATL/BTL agencies and vendors
Online AdvertisingSEOEvent ManagementOnline Marketing

Education

ABV-Indian Institute of Information Technology and Management

B. Tech + MBA — Marketing

Jan 2008 – Jan 2013

Stackforce found 100+ more professionals with Enterprise Saas Marketing & Account-based Marketing

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