Ashish Thawani

Product Marketing Manager

Bengaluru, Karnataka, India9 yrs 9 mos experience

AI Enabled

Key Highlights

Expert in AI-driven product marketing strategies.
Proven track record in generating B2B leads.
Strong background in brand management and campaign execution.

Stackforce AI infers this person is a Fintech and Consumer Electronics marketing professional with expertise in product marketing and brand management.

Contact

Skills

Core Skills

Product MarketingBrand ManagementSales Management

Other Skills

Sales EnablementCampaign ManagementAIMarketing StrategyEmail MarketingGrowthTeam ManagementCross-team CollaborationLead GenerationData AnalyticsGoogle AnalyticsSocial Media MarketingInfluencer MarketingEvent ManagementAnalytical Skills

About

"There are no mistakes, only opportunities", probably justifies my presence here. A Mechanical Engineer who swapped torque for TAM, from building formula cars to now AI-powered GTM engines. I have completed my masters in Strategic Marketing and Communication from MICA with Marketing Analytics as my specialization, prior to that being a Mechanical Engineer, I have served in the automobile industry as well. A self-motivated human being, striving to perform my best and also giving back to the society in every possible way. A quick grasper, hard-working learner and efficient executer. Apart from all that a fitness and sports enthusiast, nevertheless music and art help me stay put through my journey.

Experience

9 yrs 9 mos

Total Experience

2 yrs 2 mos

Average Tenure

1 yr 7 mos

Current Experience

Razorpay

Product Marketing Manager

Sep 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

AI PMM Ops: Built an AI led PMM substitute for decks, docs, demos anything.
Helping build and position gift cards, loyalty solutions and ads for Engage.
Multiple GTMs, Sales Enablements , Events, Roundtables with the biggest names in the Industry I have also found some time to work on a few amazing campaigns like IPL - Backing India's Boldest.
I do write blogs at times too!

Product MarketingSales EnablementCampaign ManagementAI

Payu

Assistant Product Marketing Manager

Apr 2023 – Sep 2024 · 1 yr 5 mos · Gurugram, Haryana, India · Hybrid

Led Sales campaign’23; generated 250+ B2B leads while strategising & executing campaigns with multiple channels (email, WhatsApp, social, PR, internal comms, sales, offline events, blogs) & cross- functional team collaboration.
Leading GTM strategies (acquisition, sustenance & retention campaigns, competitive analysis) & communication for highly valued products - EMI, Affordability suite, PPI;
Strategising & leading product campaigns (email, WhatsApp, Social promotions) - generated 500+ leads in Q3,4Y23 Q1Y24.

Product MarketingEmail MarketingGrowthTeam ManagementCross-team Collaboration

Xiaomi india

2 roles

Associate Manager - Brand Marketing

Jun 2022 – Apr 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

Campaign Planning: Ran 20+ campaigns with 10+ agencies. Memes, influencers, AR/VR—if it could go viral, we tried it.
Product Launches: Co-led 10+ Redmi launches. GTM strategy to event planning. Made phones feel like events, not just releases.
ATL Campaigns: Got Argentina Football players, Anurag Kashyap, Disha Patani, and The Great Khali to sell phones. TOMA up 2 points, sales up 15%.
Digital Wins: Turned a rap song into 22cr reach. Spent ₹5L on Twitter, got 20Mn impressions. Google Lens collab = 10% sales bump.
Social & Content: Wrote copy for smartphones, TVs, AIoT. Analyzed performance. Made products sound cooler than spec sheets.

Brand ManagementData AnalyticsGoogle AnalyticsProduct MarketingSocial Media MarketingTeam Management

Management Trainee

Apr 2021 – Jun 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Assisted National Program Manager to coordinate sales & operations India's largest exclusive brand retail network of over 2500+ stores - overall revenue of ₹10bn in 2021;
Planned & achieved 100% FIRST DAY sales targets for various Redmi/Xiaomi models.

Analytical SkillsSales ManagementSales OperationsRetail Sales

Cultre

Digital Outreach Intern

Dec 2020 – Jan 2021 · 1 mo · New Delhi, Delhi, India

Ideating & executing social media strategy while helping in business development for Cultre;
designing digital campaigns for Heritage Olympiad '21

Piramal realty

Marketing Intern

May 2020 – Jun 2020 · 1 mo · Mumbai, Maharashtra

Worked on a customer experience design report for Piramal Realty & help improve their
existing customer interactions as well as digitalize the entire customer journey
Crafted an Integrated Media plan recommendation report for the digital media channels for
Piramal Realty. Analyzed the competitors & the present communication themes
Creating a strategy for an exclusive Piramal blog to improve the organic reach & SEO ranking
Crafted an innovative communication idea "Ex-Pi" to enhance customer experience
supplementing it with AR/VR technology