Oct 2023 – Nov 2025 · 2 yrs 1 mo

• Led Docker’s global marketing organization through a two-year transformation, repositioning the company from a developer-tool icon to a modern, AI-ready platform for teams. Owned the full revenue engine, self-serve and enterprise, building a “moneyball Marketing” machine that integrates the data systems, processes, and people, connecting them into a single, high-velocity growth loop.
• Designed and executed a hybrid go-to-market strategy where product usage signals fueled enterprise sales engagement, each year nearly doubling YoY qualified pipeline and accelerating expansion across strategic accounts.
• Established an integrated marketing operating system, shared data models, attribution frameworks, lifecycle journeys, and campaign architecture, that unified PLG, ABM, and sales-led motions into one cohesive growth strategy.
• Repositioned Docker’s brand around developer productivity, security, and AI-native workflows, launching key offerings including Docker Hardened Images, Build Cloud, MCP Toolkit, MCP Catalog, and Model Runner with lifecycle-driven, cross-channel campaigns that improved adoption and retention.
• Built and led Docker’s first Growth Product team, uniting product, engineering, and marketing to operationalize product-led growth (PLG) across Desktop, Hub, CLI, and Docs. This work drove compounding self-serve ARR through measurable gains in activation, conversion, and retention.
• Scaled a global team across Growth Product, Lifecycle, Growth Marketing, PMM, and Brand, embedding experimentation, analytics, and ROI discipline as core operating principles.

Aug 2021 – Oct 2023 · 2 yrs 2 mos

• Head of Growth Marketing, responsible for scaling New Relic’s product-led growth (PLG) and self-service business during a critical phase of company transformation and private equity acquisition.
• Built and scaled the Growth Marketing function from the ground up, delivering rapid compounding growth through owned, earned, and paid acquisition channels.
• Led end-to-end growth strategy across lifecycle marketing, paid acquisition, website, product marketing alignment, experimentation, and funnel optimization.
• Scaled New Relic’s self-service business to over $100M in ARR, making it a critical engine of growth and one of the most strategically valuable assets evaluated in the company's acquisition by private equity.
• Partnered closely with product and data teams to optimize activation and retention, leveraging experimentation frameworks and data-driven insights to drive feature adoption and LTV.
• Implemented self-serve to sales-qualified lead (SQL) pipelines, increasing cross-team revenue impact and aligning PLG with enterprise sales strategies.
• Orchestrated high-velocity campaigns and onboarding improvements that materially improved conversion rates across the funnel.
• Positioned New Relic’s PLG motion as a differentiator in a crowded observability market, creating a defensible and scalable growth engine recognized internally and externally.

Jan 2021 – Nov 2025 · 4 yrs 10 mos

• Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Dec 2020 – Aug 2021 · 8 mos · Seattle, Washington, United States

• Head of marketing for Concord, a contract lifecycle management company. Leading demand generation, product marketing, marketing operations, brand, etc. This series B startup was hard hit by COVID and brought me in to establish a data driven growth marketing focused organization, hire and develop all marketing functions, and reboot our go to market strategy.
• Increased Free Trial signups by 500% in the first five months with flat conversion rate.
• Implemented CDP and Data Warehouse and integrated key actions into Sales and automated marketing motions.
• Increased the generation of qualified Sales opportunities by 23%.
• Created product positioning and framework from brand to product marketing positioning.

Dec 2019 – Dec 2020 · 1 yr

• Set the long-term roadmap and strategy to drive success, ensure resource alignment, build the team that can deliver against that strategy. Lead teams responsible for driving growth across digital touchpoints including web properties, marketing technology, social media, and personalized and audience journeys. Engage C-suite leadership in investing to deliver on strategy.
• Analyze current position and results, deliver a strategy for 3+ years and required investments to meet corporate goals.
• Build and develop the team that can deliver that strategy with a balanced mix of technology and people.
• Create shared metrics across teams, drive input goals to achieve output metrics.
• Implement enterprise class digital marketing engine that can target, engage, and convert the right audiences efficiently. Improved conversion rate 17%.
• Increased web driven revenue; achieved 178% of goal in 2019.

Jan 2018 – Dec 2019 · 1 yr 11 mos

• Responsible for driving the strategic direction of our public website, including personalization, localization, user journey, to optimize acquisition, engagement, and retention of customers.

Sep 2016 – Dec 2017 · 1 yr 3 mos · Greater Seattle Area

• Head of a worldwide, 50+ person team of content testers, marketers, product managers and development resources leading global content optimization programs across 13 Amazon Prime locations. Responsible for strategizing, prioritizing, aligning resources, and delivering expected results.
• Oversaw creation of a custom machine learning-based multivariate optimization tool. 1M+ incremental Prime members.
• Exceeded global content testing goal by 8% across 13 locales.
• Implemented a best-in-class operational model that all of Prime adopted.
• Grew responsibility from acquisition to retention, engagement, and activation within a year – Promoted to L7 Senior Manager.

Apr 2015 – Sep 2016 · 1 yr 5 mos · Greater Seattle Area

• Established and managed a content testing and experimentation program to grow AWS customer free tier sign-ups, increase website engagement, and improve customer adoption of tools. Responsibilities included usability testing, AB…N testing, product management, development, and design.
• Established a credit program that supplemented tools with a free tier to engage customers in their critical first days.
• Oversaw website redesign to maximize customer engagement, understanding of services, access, and path to live.
• Generated 22% increase in qualified leads driven from AWS website.

Aug 2012 – Mar 2015 · 2 yrs 7 mos

• Oversaw digital product department and digital strategic initiatives. Launched a business unit to find new revenue opportunities. Established plan to deliver immediate revenue with long-term growth. Grew virtual business from monthly net loss to cash neutrality in 10 months. Implemented an AB testing team, managed the product development lifecycle, and developed the go-to-market strategy for key features to existing and potential customers.

Jan 2010 – Aug 2012 · 2 yrs 7 mos

• Strategized and executed all online marketing, including email communications, SEM, websites, social media, etc. Lead a team that established record growth for six quarters in a row, exceeding lead goals by 97% after two years.
•  Increased organic leads by 200%+ through new websites, link building tactics, and launching a blog.
•  Created first automated nurture campaign to improve local event attendance, generating 12% higher quality conversions.

May 2007 – Dec 2009 · 2 yrs 7 mos

• Grew website traffic from 200 to 30k unique weekly visitors by launching newsletters, a user-managed community, and a robust rewards program. Implemented new online marketing strategy to allow for differentiation to wholesale buyers and increase sales. Generated 200k+ email subscribers in 1 year, with 0.1% unsubscribe rate and 30%+ open rate.

Oct 2003 – Dec 2009 · 6 yrs 2 mos

• Starting at NEXT Proteins as a systems administrator, it took less than a year for the company to promote me to I.T. Manager. Working at NEXT Proteins has been challenging and rewarding. I've upgraded their accounting systems to MAS 500 and back down to MAS 90. I've created custom SQL based applications for forecasting sales, costs and EBITDA. I've manged systems administrators, consultants, web developers and outside firms. I've negotiated contracts for telecommunications, hardware, and various other services. The computer network is an advanced Windows 2003 domain with Exchange, EDI, FTP, web sites, MAS90, wireless communications, remote users, VPN, Cisco which I built for the company from the ground up. I've relocated the company and managed the process from start to finish. In the last year or so I've diminished my role in I.T. to focus more on online marketing but continue to manage the department and its employees.

Jan 1998 – Jul 2012 · 14 yrs 6 mos

• I've maintained a side business as a computer consultant since I was 18. My rates are now much higher than they were back then but I still boast customers who have been with me since the beginning. Nights and weekends I work on marketing campaigns, social campaigns, demand generation strategy, computer support, security, website development, website project management, Windows based domains, Exchange, web hosting, etc...
• Why do I do this? Simply put, I love learning and there is no better teacher than real world experience.

Jan 1998 – Aug 2002 · 4 yrs 7 mos

• Omnigon International LTD. 1998-2002
• In charge of writing IT related policies and managing the IT project timeline.
• Responsible for and trained on all aspects of administering a network with a Windows domain, multiple user operating systems, including Linux, and over 70 workstations.
• Responsible for administration of data backups, backup rotation and backup configuration.
• Responsible for setting up and maintaining internally hosted web sites; including a Filemaker database and asset management system.
• Troubleshooting 65 different machines with 6 operating systems; including Windows NT, 2000 servers and OS X.
• Wired and set up over 100 phones in the building on two different phone systems.