Apr 2025 – Sep 2025 · 5 mos · Gurugram, Haryana, India

• Led PMM function managing 5 PMMs across user lifecycle initiatives, funnel optimization, feature GTM, and experimentation for India's top gaming app (20M MAU).
• I) Built new user journey through PMM initiatives, increasing first time depositors by 4% and adding ₹30L incremental CM per month.
• II) Launched MVP experiments before product development:
• a. Leaderboard, unlocked ₹39L incremental CM per week.
• b. Session initiator feature increasing D7 retention by 60%.
• c. Streaks for resurrected users improving D7 retention by 8%.
• III) Reduced CAC by 25% by improving Lite-to-Paid conversion by 30% through funnel optimization and product messaging.
• IV) Introduced Plotline for in-app comms, eliminating engineering dependency & improving feature launch & adoption rates.

Jun 2023 – Apr 2025 · 1 yr 10 mos · Gurugram, Haryana, India

Mar 2021 – Mar 2023 · 2 yrs · Bangalore Urban, Karnataka, India

• Led DIY’s early growth efforts from 3k to 25k paid users in 11 months. Worked with the CEO and senior management to build the relevant growth strategy.
• Activation- Optimized the product activation funnel by identifying problems, building frameworks and running experiments | Increase in conversion by 47%
• Retention & Engagement- Driving the data analysis, planning of feature development and experiments on retention & engagement problems that successfully led to increase in key metrics | Increase in M+1 Retention by 14% and Engagement by 15%
• Designed a segmentation framework for different lifecycle stages of a user and created strategic initiatives for each stage of the user journey.
• Present findings and recommendations to senior management and stakeholders on growth performance, PnL deep dives and product feature performance

Jan 2020 – Feb 2021 · 1 yr 1 mo · Greater Bengaluru Area

• Played a key role in defining user resurrection strategy that helped the business recover after headwinds from the pandemic | Increase in dormant rider contribution by 75%.
• Revamped entire lifecycle marketing plan through experiments leading to 45% increase in conversions.
• Oversaw two major funnel in the bike resale project and increased demand by 2x | Optimized buyers journey to convert customers.

Apr 2019 – Dec 2019 · 8 mos · Hyderabad, Telangana, India

• Managed growth initiatives for the city on a daily, weekly and monthly basis | 6x increase in orders over a period of 6 months.
• Analyzed campaign performance and tracked degrowing areas of improvement | Managed to grow a category by 400% contributingto 20% of overall demand.

Mar 2018 – Mar 2019 · 1 yr · Kolkata Area, India

• Launched Go To Market for Uber Eats in Kolkata, Guwahati, and Bhubaneswar
• Managed the Uber Eats app using tools to design billboards, strategize campaign positioning to ensure the appropriate selection and positive app experience for eaters by periodical app audits.
• Launched multiple campaigns (online and offline) during festivals in Kolkata leading to an increase in new user acquisition by 70%.

Mar 2016 – May 2017 · 1 yr 2 mos · Kolkata Area, India

• Created a college network platform – recognized as one of the top startups in Kolkata incubated at Innokul Labs.
• Scaled operations to top 25 colleges in Kolkata over a period of 9 months with an average monthly view of 1 million and revenue of around ₹ 100,000 through advertisements.
• Held responsibility of all functions from marketing, day to day planning, ideation of new projects and managing a team of 5 associates and 15 interns.

Mar 2015 – May 2016 · 1 yr 2 mos · Kolkata Area, India

• Worked with Only Much Louder on marketing and aspects of event management and production on the following projects: NH7 Weekender, Stage 42 and Insider events.