Jul 2024 – May 2025 · 10 mos · Gurugram, Haryana, India · On-site

• Key Achievements
• Platform Growth:
• 1. Doubled MAU from 2.5M to 5M and DAU from 200k to 525k, achieving 1M transacting users.
• 2. Increased D30/D60 retention of performance marketing users from 25%/22% to 38%/36% and
• improved assisted source retention from 45% to 65%.
• Category Innovation:
• 1. Launched fuel loyalty program with 12% MAU engagement and 30% better retention than platform average.
• 2. Rolled out fuel vouchers, making it the second-highest transacting category at 8% of platform transactions.
• 3. Scaled digital categories like bill payments and FASTag recharge, driving 15% non-FASTag contribution to transactions.
• Strategic Initiatives:
• 1.Built a centralized event management system, driving cross-category user activation through data-driven insights.
• 2. Optimized notifications, reducing notification-driven DAU from 43% to 32%, enhancing user engagement and segmentation.
• Operational Excellence:
• 1. Reduced platform burn by one-third through targeted cashback and discount optimizations.
• 2. Developed a fraud detection system, saving INR 30 lacs quarterly and blocking abusive users.

Mar 2023 – Jul 2024 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Jan 2018 – Mar 2023 · 5 yrs 2 mos

• Responsible for new customer growth on the platform and optimizing core metrics – OTR, by ideating new products and understanding market, consumer behaviour and existing gaps and pain points in the current product
• Managed discoverability, engagement, customer interactions for new customer flows for online ordering. Worked on retention of new customers on the platform
• Built referral program to acquire new customers for mobile apps (Android & iOS) and increase retention of repeat customers on the platform. Acquired new customers at 46% reduced CAC in comparison to digital channel. Improved cost per incremental order (CPIO) of new customers by 22% in comparison to platform
• Owned the entire product development cycle for new year campaigns on app for building growth on the platform. Managed discoverability of different offer constructs. This led to 4% platform contribution and 26% growth. Communicate and collaborate between teams and assist engineering/development team in the translation of requirements into tangible product features. Also ensuring that application architecture and systems’ functionality meets business requirements
• Responsible for increasing social engagement on the platform by introducing dish likes and sharing. Worked closely with the customer community towards understanding their requirements and analyse which of those requirements fit on the product roadmap and execute them.

Feb 2017 – Dec 2017 · 10 mos

• Heading the Partner Growth Team for Delhi , with a market portfolio worth INR 18 Cr. This team at Zomato manages the relationships with some of the largest and most prominent F&B chains and hotels across cities on all facets of Zomato offerings - Ads, Table Reservation, Online Ordering, Zomato Infrastructure and multiple Saas businesses.
• Develop the Annual Operating Plan for the Partner Growth Team and with the help of market specific key initiatives achieve fulfillment of the AOP target for the team.
• Grew and sustained regions revenue by new client acquisitions, renewals and identifying new business development opportunities in the city.
• Formulated targets and incentive plans for the sales team in line with the city operating plans.

Jan 2016 – Jan 2017 · 1 yr

• Driving revenue, advertiser education & advertiser satisfaction by developing understanding of both online and traditional media. To have strong consultative sales, analytical, and technical skills, with a focus on client service, and the ability to thrive in a dynamic, team-focused environment delivering against tight. Follow up on Leads & manage the CRM system to reflect the appropriate picture on the pipeline forecasts & updates. Handling a team with a portfolio of market worth Rs 6 Cr.
• Helped build a strong digital marketing team that over a period of time became a center of excellence for all campaign management related sales activities and identified activities that could be done centrally and helped in seamless transition of the same
• Able to drive internal and external discussions for new product launches for India. Served as product consultant educating teams and clients on product solutions and driving product adoption by overlooking smooth transition of merchants to new models.

Nov 2014 – Dec 2015 · 1 yr 1 mo

• Helping restaurants to market themselves better by selling advertising space to them on Zomato
• Advising clients on relevant and impactful marketing communication to be displayed on their advertising space on Zomato.
• Managing end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting
• Mentoring Business Development Associates, guiding them and helping them improve their Business Development skills

Jun 2014 – Nov 2014 · 5 mos · Greater Delhi Area

• Value creation in aspects relating to TV Channel Distribution, strategies and implementation across Analog and Digital Addressable Platforms with strong understanding of legal and commercial content agreements and sector regulations.
• Managing high end and valuable business relationships and revenues, generating value to further strengthen leadership position of DEN across different broadcasters.
• Negotiating commercial and financial terms for content syndication, analyzing and re-structuring the approach in both traditional and non-traditional markets with an aim to maximize revenue potential.
• Maintain and service existing carriage commitments and agreements across all platforms to various broadcasters in the Northern part of India.
• MIS trackers and trend analysis of various placements and carriage deals in different regions analyzing the key performing markets and taking steps to increase the revenue of low-performing markets.
• Working closely with the LCOs and ground team to ensure right scheduling of channels according to the carriage deals.

Jun 2012 – May 2013 · 11 mos · Gurugram, Haryana, India

• Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans ,identifying trends; determining system improvements; implementing change. Reduced the cycle time for the business from 55 days to 29 days and increase the efficiency and operational excellence of business.
• Business Development and Strategy Formulation for State Electricity Board Business of Adani
• Planning and monitoring the supply of imported coal to various Thermal Power Plants of NTPC by developing and maintaining various MIS and providing inputs to various teams at Adani.
• Sustaining rapport with three key accounts of NTPC i.e. Sipat, Korba and Dadri by making periodic visits; anticipating new opportunities by collecting, analyzing, and summarizing data and trends and maintaining personal networks