Khizer Abbas

CEO

Islāmābād, Pakistan6 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled Superhuman AI newsletter to over 1M subscribers.
Expert in leveraging paid ads for audience growth.
Shares practical AI tools and strategies weekly.

Stackforce AI infers this person is a Growth Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Marketing StrategyGrowth MarketingPaid AcquisitionMedia BuyingDigital MarketingGraphic DesignContent Creation

Other Skills

Marketing CommunicationsContent MarketingData AnalysisAudience EngagementPaid AdvertisingAnalyticsAttribution TrackingA/B TestingFacebook AdsGoogle AdsEmail MarketingCampaign ManagementMeta AdvertisingTikTok AdvertisingTwitter Advertising

About

For brand collabs: khizer@joinsuperhuman.io Hi, I’m Khizer. TL;DR: I help you stay ahead of AI and show you how to actually use it at work. I’m Head of Marketing at Superhuman AI, the world’s biggest AI newsletter, where I took the newsletter from 150k to 1M+ readers. On LinkedIn, I share AI tools, tutorials, and real-world use cases to help you work smarter. Longer version (for the curious ones): I’m the Head of Marketing at Superhuman AI, the largest AI newsletter on the internet. When I joined, we had 150,000 readers, now we’re at over 1 million and still growing. My mission is simple: help you stay ahead in AI. Every week, I share: → Practical AI tools & how to use them → AI tutorials & workflow breakdowns → Real use cases for professionals → Tips on automating tasks & making better decisions with AI Beyond Superhuman, I’ve scaled multiple newsletters across different niches, from personal growth to SaaS, with subscriber bases ranging from 500K to over 2M. I’ve spent $10M+ running paid ads (mostly Meta) across media, eCommerce, and lead gen, and I specialize in newsletter growth. If you’re building a newsletter, or want to work smarter with AI, not just read about it, you’ll like what I share. And if you’re a brand looking to get in front of thousands of people actively exploring AI, I also collaborate. Hit me up.

Experience

6 yrs

Total Experience

2 yrs 1 mo

Average Tenure

4 yrs 3 mos

Current Experience

Superhuman ai

2 roles

Director of Marketing

Promoted

Nov 2025 – Present · 5 mos

➣ Lead all marketing and growth initiatives across Superhuman AI’s ecosystem.
➣ Built a data-driven marketing engine that scaled the audience to 1M+ subscribers while improving engagement and retention.
➣ Launched multi-channel acquisition campaigns to drive consistent subscriber growth.

Marketing CommunicationsDigital MarketingContent MarketingMarketing StrategyGrowth Marketing

Head of Paid Acquisition

Jun 2023 – Nov 2025 · 2 yrs 5 mos

Leading growth for Superhuman AI, one of the world’s largest AI newsletters (1M+ subscribers).
I oversee the complete growth funnel from audience acquisition to retention and monetization.
➣Scaled Superhuman AI from 100K → 1M readers.
➣Built the growth infrastructure including attribution tracking, analytics dashboards, and A/B testing frameworks.
➣Launched paid acquisition experiments across Meta, X, etc
➣Expanded acquisition & distribution channels.
➣Implemented performance reporting systems to align growth, sales, and content decisions.

Media BuyingPaid AdvertisingAnalyticsGrowth MarketingPaid Acquisition

Growletter

Growth Marketer

Dec 2023 – Jul 2024 · 7 mos

Drove end-to-end subscriber growth across multiple newsletters, owning the full acquisition funnel from creative strategy to campaign execution
Launched and managed paid acquisition campaigns across Meta, TikTok, and Twitter/X — analyzing performance data to reallocate spend toward winning creatives and audiences
Developed lead magnets and landing page messaging that improved conversion rates at every stage of the funnel
Built a systematic creative testing process that reduced time-to-insight and accelerated scaling of top-performing ads
Worked across newsletters in multiple verticals, developing a strong understanding of what drives niche audiences to click, subscribe, and engage

Paid AdvertisingCampaign ManagementData AnalysisGrowth MarketingDigital Marketing

Repstack

2 roles

Marketing Team Lead

Jan 2023 – Nov 2023 · 10 mos · Wilmington, Delaware, United States

➤Managing the execution of always-on, digitally integrated 360-degree marketing campaigns for both b2b and b2c channels including online advertising, landing page optimization, content marketing, social media marketing, direct mail, and print marketing.
➤Alongside Marketing Director, developing marketing strategies used to drive yearly integrated marketing plans based on benchmarking, market segmentation, market research, user behavior analysis, and web analytics.
➤Ensuring marketing initiatives strategies and goals align with positive user experience while driving ROI to contribute to year-over-year sales growth.
➤Managing the marketing team to ensure the strategy, goals, and deliverables of each initiative are executed and sustainable.
➤Communicate upcoming marketing initiatives with internal and external sales and business development teams to ensure cross-functional departments are informed of campaign goals and strategies.
➤Reporting campaign performance and ROI as well as submitting key learnings and future recommendations to senior stakeholders.

Marketing CommunicationsContent MarketingSocial Media MarketingMarketing StrategyDigital Marketing

Media Buyer & Marketing Strategist at RepStack

Jun 2021 – Jan 2023 · 1 yr 7 mos · Wilmington, Delaware, United States

➤ Developed and administered digital pay-per-click advertising programs using Google Adwords, Facebook & Youtube. Increased engagement rates by 700%, uplifted Lead generation from an average of 25 per month to an average of 100+ per month (85% closing rate), with ROAS of 317%.
➤ Built Google Adwords advertising campaigns including keywords research and landing page designs which increased conversion by 200%.
➤ Designed landing pages with high conversion rates, with 30-40% opt-in rates, while satisfying stringent ad network quality scores.
➤ Effectively coordinated, captured, synthesized and analyzed customer, industry and competitive insights from various channels including team-generated research, as well as qualitative and quantitative secondary research.
➤Streamlined monthly content calendar, conducted Podcasts and Webinars for better content generation and syndication, which increased efficiency of planning stage by 45%.
➤ Tools: Facebook Ads Manager- Google Ads-Ahrefs-SEMrush-Google Tag Manager-Google Keyword Planner-WordPress-Elementor-Google Analytics-Clickup- Adoble Illustrator-Adobe Photoshop

Google AdsFacebook AdsContent CreationMedia BuyingDigital Marketing

Pyde pyper marketing

Media Buyer

Oct 2022 – Jul 2023 · 9 mos

Freelance

Media Buyer

Jan 2022 – Present · 4 yrs 3 mos

I help brands to Scale🚀 profitably Using Paid Ads & proven funnel Strategies
I Help brands with:
Facebook Ads
High converting performance creatives
Google Ads
Email Marketing & SMS
CRO
If you're a brand owner looking to grow quickly, or an Agency owner who wants extra pair of hands
DM me 📨

Facebook AdsGoogle AdsEmail MarketingMedia BuyingDigital Marketing

Simper baby

Senior Graphic Designer & Social Media Manager

Apr 2020 – Jun 2021 · 1 yr 2 mos · Islamabad

➤ Designed and produced marketing materials including flyers, e-mail blasts, invitations, & announcements which uplifted engagement rates to 150%.
➤ Created designs, concepts, and sample layouts based on knowledge of layout principles and design concepts.
➤ Designed posters, pamphlets, and flyers for projects and events for marketing and advertising purposes.
➤ Interacted daily with graphic designers and marketers to maximize campaign goals.
➤ Headed social media and marketing campaigns for a digital platform.

Graphic DesignSocial Media ManagementMarketing Strategy

Fiverr

Graphic Designer

Oct 2017 – Oct 2022 · 5 yrs

➤ Serviced more than 500 businesses on more than 700 graphic design projects with a 98% client satisfaction rate and a 97% completion rate.
➤ Designed, developed and produced marketing materials on multiple media platforms including print design, web design, and digital informational graphics for clients that increased brand awareness on digital media up to 3x.
➤ Collaborated with small business owners to develop and distribute marketing materials to enhance and effectively communicate the ideas of the company in an effort to generate business that has increased client transactions by an average of 18%.

Graphic DesignMarketing Materials ProductionContent Creation