Madhav Bhandari

VP of Marketing

San Francisco, California, United States12 yrs experience

Most Likely To Switch

Key Highlights

Grew Hubstaff from $200K to $5M ARR in 4 years.
Scaled marketing at Storylane from $2M to $10M ARR.
Expert in pattern interrupt marketing strategies.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on growth strategies.

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Skills

Core Skills

Demand GenerationMarketing LeadershipContent MarketingGrowth MarketingGo-to-market StrategyProduct Marketing

Other Skills

SEOMarketing StrategyVideo MarketingStrategic ConsultingAnalyticsBusiness DevelopmentManagement ConsultingDriving Growth

About

I’m a B2B marketer with 12+ years of experience helping startups grow from scrappy beginnings ($2M+ ARR) to category leadership ($20M+ ARR and beyond). I’ve built lean, high-performing marketing engines across both PLG / sales-led companies. Some wins I’m proud of: • As Hubstaff’s first marketer, I helped grow revenue from $200K to $5M ARR in 4 years (now $30M+ ARR). • At Close, I helped break through our revenue plateau and reach 8 figure ARR (now $30M+ ARR) • At Storylane, I scaled marketing to grow our revenue from $2M to $10M+ ARR within 2 years. • At Bonsai (acquired by Zoom), I scaled marketing and tripled our ARR in under 2 years. How I typically drive results: • Building content engines that generate millions in organic traffic • Running demand gen across SEO, ads, dark social, events and influencers • Creating GTM playbooks for new products and categories • Aligning brand, product marketing, and revenue into one motion • Leading bold, creative campaigns that actually get noticed • Using pattern interrupts to stand out in crowded markets My strength and philosophy is doing marketing that stands out. I focus on work that drives action and ties directly to pipeline. I’ve helped many scale-ups grow beyond $10M ARR, either as a full-time leader or a hands-on advisor. I love taking on this challenge. I'm open to taking on more advisory roles, especially with martech / salestech companies. If you’re looking for an advisor who's actively in the work and brings practical experience, message me. Thanks for reading till the end!

Experience

12 yrs

Total Experience

1 yr 8 mos

Average Tenure

2 yrs 6 mos

Current Experience

Storylane

VP of Marketing

Oct 2023 – Present · 2 yrs 6 mos · Remote

$2M to $10M ARR in <2 years. 7x brand traffic too using pattern interrupt marketing.
My priorities:
1. Create, capture and convert demand using brand, organic search, influencers, events, social, ads and outbound.
2. Run day-to-day marketing operations
3. Find new growth initiatives and scale them
4. Find marketing team gaps and fill them
On the journey to hit $20M ARR in the next couple of quarters.

Content MarketingSEODemand GenerationMarketing LeadershipMarketing Strategy

Early stage marketing

Founder

Jul 2022 – Sep 2023 · 1 yr 2 mos · Remote

I help SaaS companies drive demand to grow from $5M to $15M ARR.
Current and former clients include Hubstaff, Close (YC), Bonsai (YC), Writesonic (YC), Weflow, Continu, TestBox, ProProfs, InsightlyAI, Timeero, ViralTag, Qualaroo and more.

Content MarketingSEOVideo MarketingDemand GenerationStrategic Consulting

Weflow

Head of Marketing

Aug 2021 – Jul 2022 · 11 mos · Berlin, Germany

Helped them grow from pre-revenue stage to their first set of customers.
Owned the marketing funnel end-to-end, from awareness stage to install/demo
Experimented with positioning, value propositions, buyer personas etc. to consistently reach our audience
Crafted compelling, high quality content for our various channels— social media, email and newsletter, gated PDFs, SEO, product launches
Built a revenue-driven content strategy, content production process and hired a team of freelance writers to build capacity (0 to 5000 visitors/mo in 6 months)
Optimized website and executed changes to improve conversion rates and user engagement

Content MarketingSEOGrowth MarketingGo-to-Market Strategy

Bonsai (yc w16)

Head Of Marketing

Sep 2019 – Aug 2021 · 1 yr 11 mos · San Francisco Bay Area

I drove Bonsai's growth by implementing a "less is more" strategy, developed a high-performing marketing team and scalable systems. I handled decisions on expanding our marketing funnel, managing budgets, allocating channel investment, and building execution capacity to drive this growth.
Some of my work that helped 3x our revenue:
1. Scaled our SEO & content strategy
2. Grew the affiliate program
3. Managed our ads strategy & budget (with an agency)
4. Built our marketing team
5. Owned our lifecycle marketing projects

Content MarketingSEOGrowth MarketingMarketing LeadershipMarketing Strategy

Close

Senior Marketing Manager

Aug 2018 – Aug 2019 · 1 yr · Remote

I was the first product marketing hire at Close and worked on several projects that helped us break into 8 figure ARR.
Some of those projects were:
Led various launches like new features, rolling out our rebrand (Close.io to Close.com) and rolling out new pricing structure (introduce our lowest tier plan + change existing pricing).
Improved our new trial email onboarding to increase conversions
Built our competitor comparison pages
Launched our partner program
Ran tests to expand Close to new verticals & international markets
I reported directly to the CEO (Steli Efti).

Demand GenerationProduct Marketing

Hubstaff

Marketing Manager

Jan 2015 – Aug 2018 · 3 yrs 7 mos · Remote

As Hubstaff's first marketing hire, my job was to test channels, shape our early stage growth strategy and grow our revenue.
Here are some projects that helped us achieve incredible revenue growth:
Testing 84 marketing tactics across content marketing, SEO, partnerships, social media, email marketing to find our foundational marketing channels
Developed our foundational marketing channels, primarily SEO, content and partnerships
Wrote some of our highest converting articles & industry-leading reports (covered by Forbes, CNBC & Entrepreneur)
Built and managed our content & SEO strategy
Built scalable SEO processes based on team's performance on individual input & output metrics
Recruited and managed a team of freelance writers, contractors and content marketers
Created quarterly/annual marketing plans for SEO, content and partnerships
Responsible for our team's marketing R&D budget to find our next big growth channel (led projects like building a talent marketplace to get leads, testing outbound sales, new verticals)
Led vertical expansion projects to expand Hubstaff into a new category (field service companies)
These initiatives helped:
Contribute 10-15% of our revenue through integration partnerships
Contribute 60% revenue from SEO
Grow Hubstaff's revenue from $200k to $5 million+ ARR in 4 years!
Hubstaff has now grown into the world's leading time tracking software with annual revenue of over $20 million.

Clinchpad

Growth Lead

Feb 2014 – Feb 2015 · 1 yr · Remote

As a part of the founding team, I handled all customer-facing channels - marketing, sales & support. My work:
Get early traction with quick marketing experiments, software partnerships & sales
Plan & execute our content marketing strategy to generate MQLs
Do product demos to MQLs
Own customer support & refine product roadmap based on feedback
Grew our annual revenue from $0 to $100k ARR in 1 year.