Oct 2019 – Dec 2020 · 1 yr 2 mos

• I was Chief of Staff and EA to the new Tata Communiucations Group MD & CEO - serving as a key thought and execution partner for the CEO to drive all CEO initiatives, including but not limited to :-
• Drive all strategic projects & initiatives leading the office of the CEO to enable long term success of the company by implementing the vision of the CEO and senior management
• Supported the CEO & Senior Management in building & communicating the new transformation strategy for the business in becoming a digital ecosystem enabler for enterprises through our digital products & solutions
• Program manage all strategic initiatives & lead key CEO projects for successful execution of new strategy
• Board updates and reporting

Apr 2018 – Jul 2019 · 1 yr 3 mos

• Lead the overall program for Tata Communications on the CII-Tata Communications Centre for Digital Transformation as well as manage Tata Communications' partnership with CII. I am also a member of the Governing Council for Centre (https://www.tatacommunications.com/digital-india/)
• Announced in April 2018, the newly formed CII – Tata Communications Centre for Digital Transformation is helping organisations in India unlock the true benefits of digital technologies. The Centre will act as a catalyst to accelerate digital change for the nation by bringing the industry together to spur adoption of mobile, cloud, Internet of Everything and champion the cultivation of new talent that will drive innovation forward.

Oct 2016 – Oct 2019 · 3 yrs

• As the Global Cloud Alliances Marketing Lead at Tata Communications., I'm responsible for building strong joint GTM & marketing relationships globally with key XaaS (Anything as a Service) Cloud providers as well as Tata Consultancy Services to jointly enable digital transformation for organizations through the power of cloud and telecommunications.
• In addition, I also drove Account Based Marketing (ABM) strategy and execution for our Global Top X customers (top strategic accounts)

Jul 2014 – Oct 2016 · 2 yrs 3 mos

• As Sr. Program Manager, reporting directly to the CEO-Nextgen business and CMO of Tata Communications, I was focused on the delivery of key strategic projects across the Marketing Center Of Excellence, NextGen business and broader Tata Communications. The NextGen strategic business unit represented some of the biggest OTT players, hyperscalers and tech innovators as customers and partners.
• Additionally, I was responsible for annual marketing planning and budget management.

Jun 2013 – Jul 2014 · 1 yr 1 mo

• Drove strategic Marketing programs for the Enterprise business of Tata Communications in India.

Jun 2012 – Dec 2020 · 8 yrs 6 mos

• Yateesh is part of the TAS program, formerly known as the Tata Administrative Services, which is the flagship leadership programme conceived by JRD Tata, the late chairman of the Tata Group in 1956, aimed to create a talent pipeline of leaders who would steer the Group companies and make them stronger - fortifying the Tata Group as well as contributing to nation-building.
• Executed a series of projects with various Tata Companies as part of TAS rotations in 1st year, followed by longer deputation in Tata Communications:-
• Tata International Ltd (3 months):-
• For the Finished Leather Business:
• a) Defined the optimized customer & product selection process
• b) Augmented customer relationship management process and Designed KPIs linking to customer satisfaction & performance
• Tata Teleservices Ltd (3 months):-
• Leveraging High Value Customer Market for GSM Retail Postpaid Mobility working with Corporate Marketing team:
• a) Designing a HVC Customer Referral Program strategy for the new Unlimited Plans
• b) HVC Base Analysis for Churn, Upgrades, Downgrades & HVC Upselling
• Sir Dorabji Tata & Allied Trusts (1.5 months):-
• For Women's Literacy initiative:
• a) Develop an Efficient Women Learners Progress Tracking System at the NGO “FACE” in Pakur, Jharkhand
• b) Develop an Implementation Strategy for use of Computers & Distance Learning for the continuing education of rural women
• Tata Communications (3 months):-
• Operationalizing Marketing at TCL and creating a Marketing Dashboard for the Management Committee and CMO to track and act on defined Functional imperatives and Metrics:
• a) Designing of Digital Dashboard using BI tool QlikView interacting with Salesforce & Google Analytics
• b) Identifying and defining processes for Metrics tracking and reporting for Dashboard

Apr 2011 – Jun 2011 · 2 mos

• Global Markets (Corporate Sales) team of HSBC India. Worked on a project titled "FX Sales strategy for the Personal Financial Services business of HSBC India".

Jan 2011 – Jan 2012 · 1 yr

Oct 2009 – May 2010 · 7 mos

• Sales and Business Generation.
• To Drive and Manage Sales Pomotional activities for the telecome products of the company for Addcom, Australia product range.

Apr 2008 – Sep 2009 · 1 yr 5 mos

• Project SQA (Software Auditor/ Quality Assurance) for the PrimeSourcing division of Oracle Financial Services Software Ltd. As project SQA responsible for Reviews and audits of Projects throughout all phases of SDLC to ensure adherence to SEI-CMMI-Level 5 Quality Standards.

Aug 2007 – Apr 2008 · 8 mos

• Development and Support in RPCC