Matthew Emery — Co-Founder
I help game product leaders make numbers go up, fast. Today’s F2P game teams face two main challenges: 1. Struggling to scale profitable user acquisition (LTV > CPI) 2. Predicting which product & marketing efforts will best solve #1 In my work with over 100 F2P clients, I’ve faced these problems many times… Today, I help clients achieve an average 80% LTV improvement in 4-6 months. This is the result of a unique process, developed and refined over 7 years, that is comprehensive, aggressive and surgical. Here’s how it works: 1️⃣ Business audit: Conduct a 30-factor audit of your product, marketing, analytics, and tech stack. 2️⃣ Data-driven, 80/20 prioritization: Surface the 10 highest-ROI opportunities for your game. 3️⃣ Rapid execution: Collaborate with your team to execute and measure at startup speed. 4️⃣ Continuous iteration: Celebrate wins, then repeat the process until your team is ready to take over. We use data from 750+ experiments and 100+ client engagements to inform the above. No guesswork here. You will focus 100% resources on the best bets; the maximum-ROI, 80/20 initiatives 🎯 Most importantly, the results: 📌 9X ARPDAU: "Turbine strapped a rocket to our game's revenue efforts!” - Jon Bishop, Outright 📌 9X ROAS: "They go above and beyond … and feel much more like actual members of the team than ‘consultants.’” - Karl Mick, Mogul 📌 3.7X ARPDAU: “We’ve worked with a number of monetization experts, but none of them have had the unique combination of theoretical and practical tools that Matt has demonstrated.” - Charley Price, CEO Hidden Variable 📌 3.6X ROAS: “Turbine joined us to help with monetization and user acquisition and had immediate impact.” - Dave Simard, CEO Dandio 📌 2.9X ARPDAU: “Turbine is very thorough and always has good data to back up their ideas” - Sean Wilson, GM, 704 Games 📌 2.1X ARPDAU: “We needed experienced PM firepower to identify, design and fast-track critical monetization and retention work.” - Daniel Armstrong, GM Playside 📌 2X ARPDAU: "We loved their rigor which helped us transition to a rapid, experiment-driven dev approach.” - Michael Martinez, CEO Funcraft 📌+38% IAP ARPDAU on Wordscapes: "Can’t recommend Matt highly enough!" - Carol Miu, Peoplefun Curious to learn more? Visit turbine.games/intro for a free consultation call.
Stackforce AI infers this person is a Gaming Industry Expert specializing in F2P monetization and product management.
Location: Oakland, California, United States
Experience: 20 yrs 4 mos
Skills
- Product Management
- Monetization
Career Highlights
- Achieved 80% LTV improvement for clients.
- Led over 750 experiments to optimize game performance.
- Consulted for 140 F2P games across 120 studios.
Work Experience
Plummy Games
Senior Product Manager, Consultant (10 mos)
Product Madness 📱🎮
Senior Product Manager / Consultant (11 mos)
Series Entertainment
Senior Product Management Consultant (2 mos)
FlowPlay
Senior Product Management Consultant (1 yr 10 mos)
Netflix
Senior Product Management Consultant (1 mo)
Zynga
Senior Product Consultant (2 mos)
DeNA
Senior Product Consultant (1 mo)
Big Fish Games
Senior Product Management Consultant (2 mos)
Bethesda Game Studios
Senior Product Manager (7 mos)
TapNation
Senior Product Manager (11 mos)
Metacore
Senior Product Management Consultant (1 yr 6 mos)
Game Hive
Senior Product Manager (1 yr 1 mo)
FunRock
Senior Product Manager (1 yr)
Libra Softworks
Senior Product Manager (3 mos)
Fugo Games
Senior Product Manager (2 mos)
Clickwork Games
Senior Product Manager (4 mos)
Kongregate
Senior Product Manager (3 mos)
Fortis Games
Senior Product Manager (1 yr 9 mos)
A24
Product Management Consultant (2 mos)
PlaySide Studios
Senior Product Consultant (1 yr 2 mos)
Halfbrick
Senior Product Manager (5 mos)
FunCraft
Senior Product Manager (8 mos)
Playvalve
Senior Product Manager (4 mos)
Rewardify
Senior Product Manager (11 mos)
Super Free Games
Senior Product Manager (5 mos)
Shallot Games
Senior Product Manager (5 mos)
Sony Interactive Entertainment
Senior Product Manager (5 mos)
Outright Games
Senior Product Manager (1 yr 3 mos)
Sozap
Senior Product Manager (6 mos)
tastypill
Senior Product Manager (1 yr)
Turborilla
Senior Product Manager (5 mos)
InGame Group
Senior Product Manager (4 mos)
Blizzard Entertainment
Product Management Consultant (1 yr 3 mos)
Boss Fight Entertainment
Senior Product Manager (1 yr 3 mos)
Brainium Studios
Senior Product Manager (2 mos)
ChimpWorks
Senior Product Manager (3 mos)
GameHouse
Senior Product Manager (3 mos)
D3Publisher of America, Inc.
Senior Product Manager (11 mos)
Big Huge Games
Senior Game Data Analyst (6 mos)
Ironbridge 1779
Senior Product Manager (9 mos)
Big Duck Games
Senior Product Manager (4 yrs 3 mos)
SEGA
Senior Product Manager (8 mos)
Bright Black
Senior Product Manager (9 mos)
Social Point
Mobile Game Consultant (3 mos)
Bay Tek Entertainment
Mobile Game Consultant (3 mos)
WayForward Technologies
Sr. Monetization Consultant (3 mos)
Foxie Games
Sr. Monetization Consultant (2 mos)
Glu Mobile
User Acquisition Manager (2 yrs 7 mos)
TabTale
Sr. Monetization Consultant (2 mos)
Stealth Startup, Health & Wellness Space
Senior Product Manager (3 mos)
Activision Blizzard
Senior Product Manager (2 mos)
Backflip Studios
Senior Product Manager (1 yr 5 mos)
Stealth Startup (F2P Mobile Game)
Sr. Monetization Consultant (4 mos)
Dr. Panda
Sr. Monetization Consultant (3 mos)
Toxicality
Sr. Monetization Consultant (5 mos)
Foxglove Studios AB
Senior Product Manager (1 yr 3 mos)
VidMob
Senior Marketing Manager (2 mos)
Apprope
Senior Data Analyst (1 mo)
Terrible Toybox
Senior Marketing Consultant (2 mos)
Robot Entertainment
Senior Marketing Manager (0 mo)
PeopleFun
Senior Product Manager (4 yrs 1 mo)
HappyGiant AR
Product Consultant (4 mos)
Hidden Variable Studios
Senior Data Analyst (2 yrs 11 mos)
Dusenberry Martin Racing
Senior Product Manager (2 yrs)
Capcom
Senior Data Analyst (1 yr 1 mo)
Adrian Crook + Associates
Senior Product Manager (6 mos)
Boss Fight Entertainment
Senior Product Manager (4 mos)
Red Rhino Games, Inc
Senior Product Consultant (2 mos)
MSH Labs (Stealth Startup)
Senior Data Analyst (6 mos)
Turbine Games Consulting
Owner, Principle Product Manager (9 yrs 11 mos)
Fifth Journey
Economy, Monetization Design (1 yr 8 mos)
Fingerprint
Senior Product Manager, Data Analyst (2 mos)
Product Manager, Analyst (3 mos)
Product Manager (1 yr 11 mos)
Everest (evr.st)
Product (2 mos)
DeNA
Product Manager (1 yr 3 mos)
LucasArts
PM / Manager (11 mos)
Terminal Reality Inc.
Lead Game Designer (2 yrs 9 mos)
Game Audio Manager (3 yrs 2 mos)
High Voltage Software
Audio Design (3 mos)
Education
at 20 Years Professional Experience in Game Development
Data Science Intensive at General Assembly
BA at Northwestern University
