Jan 2024 – Apr 2024 · 3 mos · Berlin, Germany · Remote

• In 2024, I completed certification as a Management Trainer & Business Coach, gaining expertise in individual psychology, systemic leadership strategies, and employee-focused coaching methodologies, tools I apply to build high-performing marketing teams.

Apr 2022 – Nov 2023 · 1 yr 7 mos

• Evaluated innovative digital publishing projects across Germany, recognizing outstanding products, processes, and business models that advance how media companies and publishers deliver content in the digital age.

Feb 2022 – Jan 2023 · 11 mos

• Judged Forbes' prestigious Under 30 list for the DACH region, evaluating pioneering young talent across industries, from tech innovators to social entrepreneurs, who are shaping the future through ambitious visions and bold action.
• "At HubSpot, the community idea and a related exchange between customers and partner agencies is emphasized to help companies grow systematically. The "Forbes 30 Under 30" initiative promotes a variety of pioneering individuals from very different fields who want to shape the future through innovation, ambitious visions or entrepreneurial action. I'm thrilled that HubSpot is supporting this initiative and community of outstanding talent." - Kathleen Jaedtke

Oct 2021 – Feb 2023 · 1 yr 4 mos

• Led marketing strategy and execution for HubSpot's DACH region (400+ employees), serving as a key business leader collaborating with senior sales and customer success leadership on go-to-market strategy, budget management, and P&L optimization.
• What I delivered:
• Built and managed a high-performing team of 7 German-speaking marketers across regions and time zones, driving customer-first marketing campaigns
• Scaled multi-channel demand generation (owned, earned, paid) to increase traffic, qualified leads, and product sign-ups
• Elevated brand presence through strategic PR, partnerships, field marketing, and industry events; securing placements in Forbes, Handelsblatt, Horizont, and t3n
• Developed comprehensive demand and brand strategy including budget planning, OKR creation, and KPI reporting
• Key results:
• +383% MRR growth over 4 years (70% marketing attribution)
• +217% increase in qualified leads over 4 years
• +746% organic blog traffic growth over 4 years
• +321% growth in quality media placements over 4 years
• Recognition:
• Promoted to Senior Manager (2021)
• Selected for HubSpot's elite "Fellows" program, designed to develop and scale the impact of the most talented HubSpotters from around the globe (2021)

Aug 2018 – Sep 2021 · 3 yrs 1 mo

May 2020 – Feb 2025 · 4 yrs 9 mos · Cologne, North Rhine-Westphalia, Germany · Remote

• For nearly five years (2020-2025), I shared my content marketing expertise as a freelance lecturer at Cologne University of Applied Sciences, training SEO managers in strategic content development, on-page and off-page optimization, trend identification, and practical techniques for building long-term organic visibility.

Apr 2018 – Dec 2020 · 2 yrs 8 mos · Berlin Area, Germany

• Co-founded and maintained a blog exploring artificial intelligence, machine learning, and emerging technologies, documenting my learning journey and helping others navigate the evolving AI landscape.

Jul 2017 – Jun 2018 · 11 mos · Berlin Area, Germany · On-site

• Led content marketing and SEO strategy for Zalando's DACH region (Germany, Austria, Switzerland), managing a team of 10 content marketers and overseeing organic channel performance across three markets.
• Key achievements:
• Scaled SEO performance: +112% (Switzerland), +78% (Austria), +12% (Germany)
• Built, coached, and developed a high-performing team of 10 content marketers
• Managed DACH content marketing budget and set team OKRs
• Rapid career progression: Promoted 4 times in 6 years, from Junior SEO Manager Austria (2012) to Team Lead Content Marketing DACH (2017)
• Featured speaker at OMX 2017 conference (500+ attendees) on "Voice and Visual: How Current Trends Revolutionize Search"

Jan 2016 – Jun 2017 · 1 yr 5 mos · Berlin Area, Germany · On-site

• Managed organic SEO performance for Austria and Switzerland, leading a team of 6 content marketers. Set team OKRs, aligned cross-channel initiatives with stakeholders, managed budget allocation, and recruited top talent.
• Also served as: Interim Team Lead Content Marketing Nordics (Sep 2016 - Jan 2017)

Jul 2013 – Dec 2015 · 2 yrs 5 mos · Berlin Area, Germany · On-site

• Built Zalando's SEO strategy and content marketing initiatives for the Austrian market. Served as liaison between content marketing and PR teams, optimizing website content and driving organic traffic growth.

Feb 2012 – Jun 2013 · 1 yr 4 mos · Berlin Area, Germany · On-site

• Launched Zalando's SEO efforts in Austria, managing keyword research, landing page creation, link building, budget planning, partner relations, and team onboarding.

May 2011 – Jan 2012 · 8 mos · Berlin Area, Germany · On-site

• Consulted Rocket Internet ventures (including enamora.de and 7trends.de) on SEO strategy, covering on-page and off-page optimization. Led a team of 12 international online editors across multiple portfolio companies.

Mar 2010 – Mar 2011 · 1 yr · Cluj-Napoca, Romania · On-site

• Conducted market research and competitive analysis for international clients, leveraging German language expertise. Collected data through primary and secondary research, analyzed findings, created client presentations, and managed stakeholder communication.

Sep 2009 – Feb 2010 · 5 mos · Berlin Area, Germany · On-site

• Supported SEO initiatives across Rocket Internet's venture portfolio, conducting on-page and off-page optimization activities. Gained hands-on experience in technical SEO, keyword research, link building, and content optimization for fast-growing startups.

Apr 2009 – Jun 2009 · 2 mos · Bangalore, India · On-site