Benoit Leggieri

Head of Growth

Paris, Île-de-France, France6 yrs 3 mos experience

Highly Stable

Key Highlights

Led growth strategy for multiple acquisition channels.
Successfully launched new pricing models and marketing initiatives.
Managed and scaled high-performing growth teams.

Stackforce AI infers this person is a SaaS Growth Marketing Expert with a strong focus on customer acquisition and retention strategies.

Contact

Skills

Core Skills

Growth StrategyTeam LeadershipMarketing StrategyCustomer RetentionCustomer InsightsCustomer AcquisitionLead ManagementConversion OptimizationProduct MarketingMarket ResearchInbound Marketing

Other Skills

Inbound Lead GenerationMarketing AutomationLead NurturingWeb PerformanceLanding Page OptimizationTeam ManagementLeadershipCollaborative WorkProject ManagementMarketing CommunicationsBranding & IdentityEmail MarketingCRMGoogle AnalyticsHubSpot

Experience

Livestorm

4 roles

Head of Growth

Promoted

Jan 2024 – Present · 2 yrs 3 mos

Since the beginning of the year, I have taken responsibility for 2 new acquisition channels (SEO and co-marketing).
I lead a team of 3 growth managers and collaborate closely with the sales, data, cx and product teams.
I will share more about our ongoing projects in my LinkedIn posts.

Inbound Lead GenerationMarketing AutomationLead NurturingConversion OptimizationWeb PerformanceLanding Page Optimization+6

Senior Growth Lead

Promoted

Jan 2022 – Jan 2024 · 2 yrs

Grew the team by hiring a 3rd member to develop of the outbound channel.
Also accomplished the following:
Assisted in the launch of Livestorm new usage-based pricing through email communication, in-app banners, and limit alerts.
Conducted various customer surveys to better understand behaviors (pricing model feedback, churn reason analysis, HubSpot integration improvement)
Contributed in the release of new marketing initiatives (community.livestorm.co | learning.livestorm.co | video-engagement.org | ivestorm.co/virtual-background-library)
Developed the outbound database by defining Livestorm's TAM, collecting account details, and sourcing 1st and 3rd-party intents (former/lookalike customers, guest speakers, advertising, competitors, job boards...)
Created new automations to retain and upsell customers (Monthly digest email, HubSpot integration enablement workflows, In-app onboarding checklists)
Automated user feedback storage at scale in Product board leveraging in-app surveys responses and public reviews
Optimized customer communications to generate reviews on marketplaces (Livestorm reached the #1 position on G2 in the crowded webinar category and has been certified by HubSpot)

Inbound Lead GenerationMarketing AutomationLead NurturingConversion OptimizationWeb PerformanceLanding Page Optimization+13

Growth Lead

Promoted

Jan 2021 – Jan 2022 · 1 yr

Promoted to team lead, I recruited 2 growth managers to scale our acquisition and activation efforts:
Launched website qualification bots to handle demand surge and enhance sales demos' quality
Led the integration of new tools in our stack to improve lead nurturing, lead scoring, and surveys (HubSpot, Madkudu, and Refiner)
Streamlined and automated 3 cash collection workflows: dunning, abandoned carts, churned resurrection
Enhanced ads management by hiring an SEA expert, elevating investment to 2M€/y, and expanding to new regions (US/NEMEA)
Iterated on website and product experiments to drive growth (plg alerts, handraiser ctas, in-app tooltips etc)

Inbound Lead GenerationMarketing AutomationLead NurturingConversion OptimizationWeb PerformanceLanding Page Optimization+13

Growth Manager

Jan 2020 – Jan 2021 · 1 yr

Joined Livestorm as a growth manager to improve conversion rates across the entire customer journey:
Audited conversion rates at each funnel stage to uncover growth opportunities
Streamlined and organized growth experiments into a backlog
Implemented new user onboarding emails and in-app automations to facilitate user/customer onboarding and retention
Assisted product team in identifying key event triggers that drive user conversion, focusing efforts on the main ones
Worked on the product and website tracking plans evolution
Grew the advertising budget from 20k€/mo to 100k€/mo on SEA during the pandemic
Conducted website optimizations experiences (from complex personalizations to simple a/b tests) to boost conversion rates
Initiated seasonal promotional offers to fight churn

Inbound Lead GenerationMarketing AutomationLead NurturingConversion OptimizationWeb PerformanceLanding Page Optimization+8

Inwink

Product Marketing Manager

Jun 2018 – Jan 2020 · 1 yr 7 mos · Greater Paris Metropolitan Region

inwink is an event-intelligence software, that enables event marketers and organizers to achieve a higher ROI, by providing them all must-have functionalities to plan, market and drive BtoB events efficiently.
I joined inwink in June 2018 to jumpstart marketing:
Developed product messaging and positioning
Owned content development and strategy (website, testimonials, blog, help docs...)
Worked with Sales and Customer Success teams to develop sales and training materials
Conducted market research and bring customers insights to product team in order to prioritize product roadmap
Planed the launch of new product functionalities
Powered change management and own the marketing stack to optimize processes
Organized user groups events to gather the community and get inputs

Product MessagingContent DevelopmentMarket ResearchEvent ManagementMarketing CommunicationsProduct Marketing

Iim - institut de l'internet et du multimédia

Trainer & Speaker

Nov 2016 – Mar 2018 · 1 yr 4 mos · Greater Paris Metropolitan Region

Trained 200+ students (preparatory and master degree classes)
Gave 100+ hours of lessons and workshops
Focused on growth, social media and event marketing

Hub institute - digital think tank

Inbound & Growth Marketer

Feb 2014 – Apr 2018 · 4 yrs 2 mos · Greater Paris Metropolitan Region

HUB Institute, International Think Tank based in Paris, supports major companies in accelerating their business transformation through major business events, insights, trends and connections. For the past 10 years, HUB Institute brought together more than 55,000 digital decision-makers.
An outstanding first professional experience during which I have:
Led the inbound & growth marketing strategy (content, campaigns & workflows)
Recruited and managed a team of 3 (web marketer, content marketer and CRM)
Tested and executed paid acquisition programs across all marketing channels
Built, measured and optimized scalable customer acquisition campaigns
Generated an average of 1,000+ MQLs per month
Grew and managed an email list of 25k contatcs and performed customer segmentations
Organized 35 conferences, hosted 11k+ attendees, conducted 120+ partnerships
Grew social media audience from 10K to 35K
Created ad-hoc marketing reports and dashboards used by cross-functional departments
Supported overall organization with insights that move the business forward

Inbound MarketingGrowth MarketingContent MarketingEvent ManagementGrowth Strategy

All contents

Content Designer

Aug 2012 – Jan 2013 · 5 mos · Greater Paris Metropolitan Region

I commenced my professional journey with a 6-month internship at a B2B communication agency, where I:
Designed print and digital content for industries such as media, banking, insurance, industrials, and automotive.
Handled B2B communication materials for over 15 clients.
Won 2 RFP