Olly Hudson — Co-Founder
The rules of DTC growth changed in 2025. In 2026, they're set to change again. The playbook that got you to £10-30M - broad Meta campaigns, a handful of hero SKUs, one creative style across every touchpoint, is now actively working against you. Algorithms reward creative diversity. Attention spans demand psychological precision. And TikTok Shop has emerged as a genuine high-volume demand creation channel, not just another place to run ads. The brands winning today are producing high volumes of distinctly different assets across every awareness stage (problem, solution, product), each built on messaging frameworks that actually drive people to buy. Not more creative. Better creative, deployed smarter. I've spent 7 years in this problem space. My agencies have generated £600M+ in revenue across 250+ DTC brands. More importantly, we've built systems that compound, so you're not starting from scratch every creative cycle. Data from 70+ brands and over 4,000+ ads per month. A few recent wins we've delivered for our clients: → Ekster: 40% increase in profit, 75% YoY growth → Spacegoods: New customer orders up 86%, NCPA down 33% → AKT London: Tripled new customers and cut CPA by 59% in 6 months → Nutrition Geeks: 2,200% growth in 12 months What makes us different: we build context databases that capture your brand DNA, winning angles, and performance learnings across every campaign. When the algorithm shifts or a creative fatigues, we're already three steps ahead, not scrambling to figure out what worked. If you're a CMO or founder at an 8-figure brand feeling the scaling friction, happy to talk through what's working right now. Connect here or email olly@soarwithus.co
Stackforce AI infers this person is a Marketing Expert specializing in DTC growth strategies.
Location: London, England, United Kingdom
Experience: 7 yrs 3 mos
Skills
- Creative Strategy
- Performance Marketing
Career Highlights
- Generated £600M+ in revenue for DTC brands.
- Managed over £100M in Meta ad spend.
- Achieved 2,200% growth for Nutrition Geeks.
Work Experience
Launch With Us
Co-Founder (3 yrs 6 mos)
JAQ Group Holdings
CMO (2 yrs 6 mos)
For You Advertising
Co-Founder (4 yrs 10 mos)
Soar With Us
Founder (7 yrs 2 mos)
Prospect Path
Digital Marketing Intern (7 mos)
Education
Bachelor’s Degree at Newcastle University
Bachelor’s Degree at Northumbria University
A-Levels at Tadcaster Grammar School
12 GCSE's A*-C (Inc. Maths and English) at Tadcaster Grammar School