Oct 2022 – Oct 2023 · 1 yr · Bengaluru, Karnataka, India

• As Head of Growth, I owned growth, brand building and go-to-market execution for a founder-led consumer incubator, driving category creation, positioning and scale across Fashion, Food, Home & Furniture and Beauty D2C brands.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁
• Led growth and lifecycle strategy for 8 D2C brands across four consumer verticals.
• Launched 4 brands from 0→1, owning segmentation, pricing and GTM execution.
• Scaled brands from lacks to crores monthly revenue within 6–7 months.
• Achieved very high monthly run rates for new brands within 6 months of launch.
• Built India-first audience frameworks using psychographic and behavioral insights.
• Designed customer journey and lifecycle playbooks to drive repeat growth and retention.

Nov 2021 – Sep 2022 · 10 mos

• In this role, I led growth and international expansion for the self-drive mobility business, scaling India revenue and launching new global markets through GTM execution, demand–supply optimization and product-led growth.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁
• Scaled India monthly revenue to great heights through acquisition & engagement optimization.
• Launched operations in 4 international markets within only 60 days.
• Built localized go-to-market strategies and early product–market fit frameworks.
• Optimized demand–supply balance to improve utilization and revenue efficiency.
• Partnered with Product, Analytics and Operations to enhance discovery and user experience.

Jan 2020 – Nov 2021 · 1 yr 10 mos

• Progressed from Head of Digital Marketing, I owned end-to-end online and marketplace P&L, leading GTM strategy, product experience, merchandising and revenue operations to scale growth, profitability and digital market leadership.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁
• Scaled monthly revenue to highs while improving large margins.
• Delivered 30% QoQ GBV growth by increasing acquisition by 42% & D30 retention to 34.1%.
• Increased daily revenue run rate by 78.5% & improved ROI by 5% through cohort-based growth.
• Increased digital revenue contribution from 50% to 70%, established digital as the primary channel.
• Led flagship brand festivals, driving engagement and incremental revenue impact.
• Drove omnichannel growth through integrated GTM and product-led conversion optimization.
• Expanded the marketplace assortment by onboarding third-party brands alongside owned labels.

Jan 2019 – Jan 2020 · 1 yr

Apr 2016 – Jan 2019 · 2 yrs 9 mos · Bengaluru, Karnataka, India

• During this tenure, I led product marketing, go-to-market strategy and demand generation for Insta, the flagship HealthTech SaaS platform, driving adoption, revenue contribution and category leadership across India and international markets.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁
• Built & scaled the product marketing engine across 5 countries and 12 international markets.
• Increased marketing-led revenue contribution from 0% to 30%, delivering 165% YoY growth.
• Led insight-driven segmentation and positioning, enabled launch of 2 new product packages.
• Executed high-impact digital ATL campaigns including Doctor’s Day and Because of You.
• Founded the Academy of Digital Doctors and established category thought leadership.
• Owned website & product storytelling, driving 60% growth in organic traffic & 25% hike in conversion.
• Led industry partnerships, including Practo’s collaboration with CII at the 13th Annual Healthcare Summit.

Oct 2015 – Mar 2016 · 5 mos

Nov 2014 – Sep 2015 · 10 mos · Bengaluru, Karnataka, India

• At Myntra, I led performance-driven digital marketing for India’s leading fashion marketplace, owning multi-channel acquisition and growth optimization across paid and organic platforms.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁
• Drove data-led optimization to improve efficiency, scale and ROI.
• Managed agency and platform partnerships to accelerate growth outcomes.
• Optimized conversion funnels across web and app journeys.
• Supported high-velocity campaign execution during peak sales and events.

May 2013 – Nov 2014 · 1 yr 6 mos · Gurugram, Haryana, India

• In this role, I worked on go-to-market strategy, market entry and commercial analytics for global clients, supporting product and marketing leadership across international markets.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁
• Built forecasting models to support revenue planning and growth decisions.
• Developed decision-support and analytics tools for product and marketing leaders.
• Supported commercial strategy through data-driven insights and performance analysis.

Apr 2012 – Mar 2013 · 11 mos

Sep 2008 – Mar 2012 · 3 yrs 6 mos

• As Project Manager, I managed large-scale enterprise technology projects and client delivery engagements, building a strong foundation in execution excellence, cross-functional coordination and stakeholder management across complex programs.
• 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁
• Established execution discipline and delivery governance across complex initiatives.
• Partnered with global clients to manage expectations and delivery outcomes.
• Built strong foundations in program management, operations and stakeholder alignment.