Louise Jefferson

Co-Founder

Maidenhead, England, United Kingdom33 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 30 years of marketing experience in technology sector
Expert in Account-Based Marketing strategies
Co-founder of a successful consultancy

Stackforce AI infers this person is a B2B marketing expert specializing in Account-Based Marketing within the technology sector.

Contact

Skills

Core Skills

Account Based MarketingConsultingStrategy DevelopmentMarketing StrategyMarket InsightMarketing Management

Other Skills

Account ManagementB2BB2B MarketingBusiness DevelopmentBusiness PlanningBusiness StrategyCampaign ManagementCompetitive AnalysisCustomer InsightCustomer IntelligenceDigital MarketingField MarketingManagementMarket AnalysisMarket Intelligence

About

Co-founder and Managing Principal of Inflexion Group, Louise is a senior marketing professional with more than 30 years of experience in marketing business services in the technology sector. Louise specialises in helping companies to create new insights, identify and prioritise opportunities for growth, and accelerate accounts through Account-Based Marketing (ABM) programmes. Louise provides consulting, training and mentoring services to clients as they build their own competence in ABM.

Experience

Inflexion group

ABM Academy Director and Managing Principal

Apr 2021 – Present · 4 yrs 11 mos · Maidenhead, England, United Kingdom

Co-founded and built Inflexion Group, a consultancy that applies an account-based growth approach to enable global, complex companies, primarily in technology, telecoms and professional services, to select the right accounts for sustainable growth. We help our clients align internally around their top accounts then engage them through orchestrated account management, account-based marketing, and executive engagement programmes.

Account Based MarketingConsultingAccount ManagementMarketing Strategy

Itsma

Senior Associate

Aug 2013 – Mar 2022 · 8 yrs 7 mos

Supporting ITSMA through the delivery of consultancy activities. Specialise in helping companies to create new insights; identify and prioritise opportunities, and accelerate account growth through Account-Based Marketing (ABM) programs. One of ITSMA’s global ABM practice team, delivering public and custom ABM certification training, mentoring and consulting services to members and clients as they build their own competence in ABM.
Account-Based Marketing consultancy assignments.
Delivery of public and custom ABM Certification Training.
Mentor on the Account-Based Marketing Certification Programme 2013 - present.
Judge for the ITSMA Marketing Excellence Awards in the ABM and Driving Strategic Growth categories 2014 - present.

Account Based MarketingConsultingTrainingMentoring

Cognizant

Head of Field Marketing, Manufacturing, Logistics, Energy & Utilities sectors (Interim)

May 2013 – Dec 2014 · 1 yr 7 mos · London Area, United Kingdom

Setting the strategic vision, management and execution of Field Marketing programmes across focused industry sectors. Developing an Account-Based Marketing (ABM) approach; implementing marketing strategies and working collaboratively with Client Partners and Sales on strategic deals.

Field MarketingAccount Based MarketingMarketing Strategy

Burgessb2b

Senior Associate

Mar 2013 – Feb 2022 · 8 yrs 11 mos · London Area, United Kingdom

Part of the burgessb2b team helping companies build their services and solutions businesses by using market insight to identify opportunities for growth and implement ABM programmes to achieve them.

Market InsightAccount Based Marketing

The capsicum group

Senior Associate

Mar 2012 – May 2013 · 1 yr 2 mos

Consultancy assignments including helping a global IT services company accelerate its organic growth through improved account targeting and implementing an ABM approach.

Account Based MarketingConsulting

Jefferson marketing

Marketing, Strategy, ABM and Insight

Jan 2012 – Present · 14 yrs 2 mos · Maidenhead, England, United Kingdom

Undertaking consultancy projects relating to Account-Based Marketing, Marketing Insight and Strategy Development within the IT, telecoms and professional services industries.

Account Based MarketingMarketing InsightStrategy Development

Fujitsu

4 roles

Senior Market Insight Manager

Jun 2009 – Dec 2011 · 2 yrs 6 mos

Provided Fujitsu UK & Ireland’s Private Sector Business with market, competitor and customer insights to develop strategy, offerings, bid support, account-based marketing and campaigns.

Market InsightStrategy Development

Global Account-Based Marketing (ABM) Manager

Jan 2008 – Jun 2009 · 1 yr 5 mos

Global ABM-er for Fujitsu’s largest private sector client, Thomson Reuters, creating and delivering tailored ABM programmes during the merger of Thomson with Reuters to maximise Fujitsu’s opportunities across the wider organisation as it developed.

Account Based MarketingCampaign Management

Head of Marketing - Utilities, Manufacturing and Travel

Jan 2005 – Jan 2007 · 2 yrs

Provided insight for the development of an account focused business strategy and delivered targeted marketing plans to support this strategy and Business Unit growth.

Marketing StrategyAccount Management

Head of Marketing - Integrators Business

Jan 2002 – Jan 2005 · 3 yrs

Responsible for the marketing of business achieved via a sell-through sales channel with other IT vendors. Ownership of all Fujitsu marketing input, communications and PR on Capgemini led £1bn Inland Revenue Aspire bid.

Marketing ManagementPublic Relations