Emily Kramer

Co-Founder

Oakland, California, United States16 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Built marketing teams from scratch at multiple startups.
Co-authored a widely covered gender equity study.
Invested in over 25 startups as an angel investor.

Stackforce AI infers this person is a B2B marketing expert with extensive experience in startup growth and investment.

Contact

Skills

Core Skills

PodcastingContent StrategyMarketing StrategyAdvisoryInvestmentBoard AdministrationTeam LeadershipProduct MarketingMarket LaunchGrowth MarketingCampaign ManagementMedia Planning

Other Skills

Board LevelData AnalysisGrowthGrowth StrategiesOnline AdvertisingWeb AnalyticsGoogle AnalyticsLead GenerationSocial MediaDog BehaviorOlder AdultsEntrepreneurshipUser ExperienceManagementDigital Marketing

About

I write MKT1 Newsletter (Top 20 Business Substack) and market marketing to marketers—and non-marketers too. I currently help startups build marketing through creating content (MKT1 Newsletter and Dear Marketers podcast), advising marketing leaders and founders at B2B startups, and investing. I previously led and built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly. I've been the first-ish marketer 4 times and have led teams through hypergrowth and at scale. 🚤 🐶 🌈 🎫

Experience

Dear marketers podcast

Creator & Co-host

Feb 2025 – Present · 1 yr 2 mos · Oakland, California, United States · Remote

Dear Marketers is a startup marketing advice podcast. Co-hosted by Grace Erickson, Jenny Thai, Devon Watts & me. Produced by MKT1 and Caspian Studios, in partnership with Typeform.
Finds us on your favorite podcast app, plus on Substack and YouTube🥛

Podcasting

Mkt1

3 roles

Co-Founder & Partner - MKT1 Capital

Promoted

May 2021 – Present · 4 yrs 11 mos

We are fully deployed out of MKT1 Capital and supporting existing portfolio companies only.
MKT1 Capital is an early-stage B2B fund. We invest value-add checks and help our portfolio companies build marketing. Our fund is backed by Bain Capital Ventures; GPs at early-stage funds, plus founders, operators, and 50+ marketers. Investments include: Anrok, Pocus, Plain, Stable, Tracksuit, GC AI
We also run MKT1 Syndicate for growth-stage startups; investments include Mutiny, Pulley & Clay.
I've also invested in 25+ companies as an angel investor—and still actively angel invest.

InvestmentMarketing Strategy

Creator - MKT1 Newsletter

Jan 2021 – Present · 5 yrs 3 mos

75,000+ Subscribers
Long-form newsletters on marketing trends, strategies, and tactics for B2B Startups—all built around a system of frameworks I call the MKT1 Method.

Content StrategyMarketing Strategy

Marketing Advisor

Oct 2020 – Present · 5 yrs 6 mos

I've advised early to late stage Heads of Marketing & Founders at B2B startups including: Mercury, Metronome, Front, Tracksuit, & Valence

Marketing StrategyAdvisory

Empower work

Board Member

Sep 2020 – Sep 2024 · 4 yrs

Empower Work is a non-profit that provides text support for challenging work situations to vulnerable workers through trained peer counselors.

Board AdministrationBoard Level

First round capital

Angel Track

Jun 2020 – Sep 2020 · 3 mos

Angel Track 5 & 7 cohort

Carta

VP, Head of Marketing

Feb 2018 – Nov 2019 · 1 yr 9 mos · San Francisco, California

Built Carta's marketing team from scratch while company grew from ~300 to ~850 people, Series C through E
Led all marketing functions, reporting to CEO
Co-authored and led the launch of "The Gap Table: The Gender Gap in Equity" Study with #ANGELS covered in over 50 publications including WSJ, Fortune, Fast Company, and Forbes.

Marketing StrategyTeam Leadership

Astro technology (acquired by slack)

VP Marketing

Nov 2016 – Feb 2018 · 1 yr 3 mos · Palo Alto, California

Brought Astro’s AI email apps for iOS, Android, Mac, Slack, and Alexa to market in early 2017
Joined when Astro was Seed funded, pre-product launch, as first business hire.
Participated in fundraising
process for Series A, led by Redpoint Ventures, with Harrison Metal, Aspect Ventures, and Upside Partnership.
Led marketing and support
Won ProductHunt Golden Kitty award for mobile app of the year in 2017

Product MarketingMarket Launch

Asana

Head of Marketing

Apr 2013 – Nov 2016 · 3 yrs 7 mos

Built, scaled, and led the marketing team from 1-25
Reported to Head of Business throughout tenure, as most senior marketer
Led marketing efforts for launch of redesigned brand & redesigned product in Sept 2015
Developed strategies for driving growth in PLG model (before we called it PLG), while building a mission-focused brand

Marketing StrategyTeam Leadership