Anna Sancini

Digital Marketing Specialist

Munich, Bavaria, Germany6 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Employer Branding and Social Media Strategy
Passionate about creative storytelling and data insights
Strong background in global talent attraction and recruitment

Stackforce AI infers this person is a Corporate Branding and Talent Acquisition specialist with a focus on social media engagement.

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Skills

Core Skills

Employer BrandingSocial Media ManagementRecruitingSales ManagementHuman Resources

Other Skills

Digital MarketingData MonitoringCommunicationData InsightsCreative StorytellingDigital MediaSocial Media StrategyData AnalyticsCopywritingEmployer Branding StrategyCampaign DesignGlobal Talent AcquisitionKey Performance IndicatorsGlobal RecruitingVideo Editing

About

A little more about me ➝ Based in Munich, happily immersed in mountains, multicultural vibes, and a city that takes its Brezel and beer very seriously. ➝ Known for mixing creativity and structure - yes, I love a good strategy, but I’ll also be the one suggesting a more original angle because we can do better than “the usual.” ➝ Someone who genuinely enjoys working with people from all walks of life and feels energized by diverse perspectives. ➝ Passionate about simplifying the complex, bringing things to life, making things more human, and adding a bit of good energy into every room I walk into. ➝ Outside of work, you’ll probably find me making a ceramic vase that leans slightly to the left (on purpose…), or painting a Neo‑Expressionist piece that definitely won’t end up in a gallery but brings me joy. Employer Branding | Social Media Management | Talent Attraction | Digital Marketing | Paid Campaigns Management | Community Management | Content specialists | Recruiting | Recruiting Marketing | Talent Marketing | Communication

Experience

Siemens

Global Social Media Manager | Employer Branding

Jan 2023 – Present · 3 yrs 3 mos · Munich, Bavaria, Germany

Leading Siemens’ global social media strategy for Employer Branding, shaping how we show up to talent around the world.
I´m sitting at the intersection of data, creativity, and culture - refining our narrative, elevating our Social Media channels, and turning data insights into stories that feel human and true.
Best part? Partnering with regions worldwide, translating global direction into impactful local activation and building bridges between markets - ensuring our brand speaks with one voice while celebrating each audience’s uniqueness.
Funniest part? Championing global advocacy, creating frameworks and storytelling approaches that empower our people to become authentic ambassadors and bring our culture to life from the inside out.

Employer BrandingSocial Media ManagementDigital MarketingData MonitoringCommunication

Infineon technologies

3 roles

Global Employer Branding & Social Media Senior Specialist

Promoted

Jan 2022 – Jan 2023 · 1 yr

🔹Main responsibilities:
◾ Responsible for the Global Social Media Strategy, Operations & Analytics of @infineoncareers
◾ Global Employer Branding Consultant: employer branding activities, paid ads and site & event promotions
◾ Diversity & Inclusion Social Media Communication

Digital MediaData MonitoringEmployer BrandingSocial Media StrategySocial Media Management

Employer Branding & Social Media Specialist | Talent Marketing Team

Jan 2021 – Dec 2021 · 11 mos

🔸Main responsibilities:
◾ Copywriter
◾ Recruitment marketer
◾Design and implementation of compelling People-oriented campaigns and brand experiences aligned with the Infineon values
◾ Partnering globally, leading the execution of the social media strategy with a focus on growing engagement and reach across key platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, etc.)
◾ Employer Branding Strategy (employer value proposition, candidate personas, and communication plan)
◾ Monitor market trends and innovations, and benchmark the success of our employer branding strategy with metrics
◾ Managing the day-to-day running (posting, boosting, monitoring and moderation)
◾ Regularly audit competitive strategic analysis, customer/target audience segmentation, and consumer insight development
◾ Execution of employer branding partnerships, such as working with designers to produce relevant marketing collaterals, working with external and internal parties (such as the rest of the HR team, Marketing Division and Communication Division)

Digital MediaData MonitoringCopywritingEmployer Branding StrategyEmployer BrandingSocial Media Management

Talent Attraction & Recruiting Services Trainee | Talent Acquisition Team

Jan 2020 – Dec 2020 · 11 mos

Infineon Technologies is a world leader in semiconductor solutions that make life easier, safer and greener with technology that achieves more, consumes less and is accessible to everyone.
I am responsible for supporting the Talent Attraction team in the recruitment of professionals for the Infineon sites in Europe.
In my role i support the team in defining and organizing recruiting strategies and employer branding campaigns.
Moreover i develop sourcing activities, candidate networking and relationship management on multiple platforms.
Furthermore my job is to facilitate Infineon's recruitment processes by providing a high-level of support in the interviews coordination process; the pre-screening of applications; candidates' communication process, assessment interviews, export control and End User Check, and managing specific tasks regarding the Applicants Tracking System with practical knowledge of Haufe-Umantis - Talent Management software.
Social Media Partner responsibilities:
◾ Coordinate social media content and talent marketing campaigns of the following Infineon sites: Portugal, Romania, Italy, Nordics, UK, Hungary, Ireland, and France.
◾ Create engaging content for the Infineon Social Media Channels (Instagram, Facebook, LinkedIn, YouTube)
◾ Quality gate for pictures and content
◾ Implement the employer branding strategy in collaboration with the Talent Marketing

Global Talent AcquisitionRecruitingSocial Media ManagementEmployer Branding

Paul stricker

International Account Manager | Sales & Marketing Team

Aug 2019 – Jan 2020 · 5 mos · Coimbra, Portugal

Main responsibilities
◾ Management of a wide range of customers in the European market;
◾ Budgets definition, structuring logistics activities & merchandise promotion;
◾ Presence at international fairs;
◾ Corporate communication of the company image.
IT Tools: PHC, Salesforce

Sales ManagementCommunication

Tribunal de contas da união

Human Resouces Generalist

Jan 2019 – Jun 2019 · 5 mos · Greater Brasilia

Working at the Serzedello Corrêa Institute, the Capacity Building Institute of the Federal Court of Accounts (TCU).
Main responsabilities:
◾ Supporting the Training and Development team and the Research and Innovation team
◾ Supporting the Recruitment and Selection process
◾ Team building consultant (design of team-building workshops and events)
◾ Involved in a project to create a job matching system

CommunicationHuman Resources