Ayushi Sharma

Co-Founder

Delhi, India7 yrs 4 mos experience

Key Highlights

Founder of a sustainable fashion brand Etehas.
Led successful marketing strategies for youth-focused job platform.
Transformed traditional Khadi institution into a digital brand.

Stackforce AI infers this person is a Fashion and Digital Marketing expert with a focus on sustainable brands.

Contact

hi.ayushisharma@gmail.com LinkedIn

Skills

Core Skills

Brand StrategyProduct ManagementMarketing StrategyBrand ManagementDigital Marketing

Other Skills

MarketingMarketing AutomationBusiness OwnershipGrowth StrategiesMarketing TechnologyMarketing Budget ManagementFacebookCategory ManagementReporting & AnalysisStart-up LeadershipBrand PerformanceGoogle AdsD2CMarketing Campaign ManagementAttention to Detail

Experience

7 yrs 4 mos

Total Experience

2 yrs 1 mo

Average Tenure

1 yr 11 mos

Current Experience

Etehas

Founder

Jun 2024 – Present · 1 yr 11 mos · Gurugram, Haryana, India

Building Etehas—a brand that reimagines heritage for the modern world, crafting timeless essentials in menswear, womenswear, and home.
Rooted in sustainability, craftsmanship, and conscious design—where every piece is thoughtfully made to last.
Launched originally as Khadifi, inspired by India’s Khadi heritage, but faced a trademark challenge that led to a bold rebrand. Etehas emerged stronger, carrying forward the same mission with a renewed vision.
Spearheading brand strategy, product innovation, and storytelling to scale Etehas into a leading name in sustainable fashion.
Committed to shaping a future where fashion is ethical, intentional, and deeply connected to its roots.

MarketingMarketing AutomationBusiness OwnershipGrowth StrategiesProduct ManagementMarketing Technology+13

Foundit

Marketing Manager

Aug 2022 – Jan 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India · Hybrid

Headed overall marketing for Zuno by foundit, a youth-focused job and internship platform, leading its successful launch and brand positioning.
Led the GTM strategy for the Zuno App, driving awareness, adoption, and engagement through targeted digital campaigns.
Owned retention marketing, leveraging HubSpot and CleverTap to enhance user engagement and lifecycle communication.
Drove B2B marketing initiatives, crafting strategies to attract and retain employer partners for job and internship listings.
Collaborated cross-functionally with product, design, and sales teams to align marketing with business objectives.
Awarded Best Performer in Q1 2023 for delivering exceptional results in digital growth, campaign execution, and user acquisition.

Cross-functional Team LeadershipCustomer Relationship Management (CRM)Lead GenerationMeta-analysisMarketing AutomationStrategic Marketing Management+19

Khadifi

Founder

Jan 2021 – Nov 2022 · 1 yr 10 mos

Launched Khadifi in 2020 a sustainable lifestyle brand inspired by India's rich Khadi heritage.
Focused on handcrafted, organic, and ethically made products, blending tradition with modern design.
Built a strong community around conscious fashion and responsible consumerism.
Faced a trademark issue with the term Khadi, leading to a necessary rebranding.
Successfully transitioned Khadifi into Etehas, retaining the brand’s core values while expanding its vision.

Jansewa ashram

Digital Marketing Manager

Jan 2019 – Jan 2021 · 2 yrs

Jansewa Ashram is a 40-year-old Khadi institution with 2500+ Artisans & 6 retail stores in India. Certified by KVIC for their authenticity. I transformed their business online.
Led a digital transformation for a 41-year-old brick-and-mortar store, enhancing its digital presence.
Executed marketing campaigns on FB and Google, boosting sales by 30% within the first 5 months.
Directed the development of engaging social media content, significantly increasing brand visibility.
Engineered the institution's website using WordPress and integrated SEO best practices to achieve top rankings for brand-related keywords.
Revamped brand identity, visuals, logos, and overall branding strategy for JA Khadi, ensuring a cohesive and impactful market presence.

Digital Marketing MediaFacebookSearch Engine Optimization (SEO)Analytical SkillsAdsenseBrand Performance+7

National institute of cancer prevention & research

Summer Intern

Jun 2018 – Jul 2018 · 1 mo · Noida, Uttar Pradesh, India

Project- Genotypic Analysis of Oncogenes in Cervical Cancer: learned & performed DNA extraction, Polymerase Chain Reaction, Electrophoresis & Restriction Fragment Length Polymorphism on Cervical tumour samples for the genome mapping & genetic disease analysis in the search of making personalized medicines to eliminate the cancer gene pass on.