Wolfgang Peters

Business Development Executive

Karlsruhe, Baden-Württemberg, Germany14 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled global apps to 100M+ downloads.
Built AI-powered marketing workflows.
Led a team of 60+ marketers.

Stackforce AI infers this person is a MarTech expert with a strong focus on growth marketing and automation.

Contact

Skills

Core Skills

Growth MarketingAutomationUser AcquisitionCrmPerformance MarketingConversion OptimizationAsoOnline MarketingBusiness Development

Other Skills

AIMobile MarketingClient ImpactExperimentationUser ResearchRetentionBudget ManagementApp MarketingHealthTechMarketing PlansConversion Rate OptimizationKeyword OptimizationGoogle Apps ScriptSQLPython

About

I’m a growth marketing veteran with 14 years of experience scaling global apps and games to 100M+ downloads, working with brands like Adobe, LEGO, PayPal and more. Today, I focus on making AI and automation practical for marketing teams. As Principal Growth Marketing & Automation Manager at Phiture, I build workflows and knowledge systems that automate repetitive tasks, make marketing operations more efficient, and help teams generate better experiment hypotheses at scale. Beyond building, I run workshops and mentor marketers on how to use AI effectively in their daily work. Previously, I led Phiture’s Growth Marketing team, leading 60+ people and managing multi-million dollar budgets across Performance Marketing, ASO, and CRM. My background in mobile gaming and consumer apps taught me how to drive acquisition and retention, and how to build experimentation cultures that turn insights into real growth. My edge: I bridge marketing and automation. Drawing on years of growth experience, I know what to prioritize, I can build it with AI, and I put it into practice myself to help teams work faster and smarter.

Experience

14 yrs 6 mos

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 9 mos

Current Experience

Phiture

2 roles

Principal Growth Marketing & Automation Manager

Jan 2025 – Present · 1 yr 3 mos

After 2.5 years leading the Growth Marketing team, I transitioned into a Principal role to focus hands-on on AI/automation, leveraging my deep mobile marketing expertise to build AI-powered systems that scale marketing teams.
Key achievements:
Automated mobile growth audits → 20% efficiency gains + enhanced client impact.
Built an AI-powered experiment knowledge base that scaled to 30k experiments → higher win rates through validated hypotheses.
Developed synthetic user research system → better experiment hypotheses → measurable client impact.
Enabled growth & creative teams with automated competitor insights and scalable creative production workflows.
Ran workshops and mentored 30+ growth marketers to adopt AI and automation in their daily work.

AIAutomationGrowth MarketingMobile MarketingClient Impact

Director of Growth Marketing

Jul 2022 – Jan 2025 · 2 yrs 6 mos

Developed and executed growth marketing strategies for global brands like Adobe, LEGO, or PayPal.
Drove measurable client growth across ASO, user acquisition, and retention.
Managed multi-million dollar budgets.
Led a team of over 60 growth marketers.
Part of the senior leadership team with P&L responsibility.

Growth MarketingASOUser AcquisitionRetentionBudget Management

Teleclinic

Senior Growth Manager

Jul 2021 – Jul 2022 · 1 yr

Introduced app marketing at scale, driving new patient acquisition in a highly regulated HealthTech environment.
Brought deep business knowledge to the team by analyzing user cohorts, LTV trajectories and optimizing channel economics.
Implemented and managed Braze as the central CRM platform, establishing lifecycle campaigns that improved patient engagement.
Expanded expertise into HealthTech and CRM, complementing my prior focus on performance and growth marketing.

App MarketingUser AcquisitionCRMHealthTech

Flaregames | f2p mobile games publisher

2 roles

Head of Performance Marketing

Promoted

Sep 2018 – Jul 2021 · 2 yrs 10 mos · Karlsruhe und Umgebung, Deutschland

Built and led the performance marketing team.
Launched user acquisition campaigns across multiple channels.
Developed marketing plans for live games.
Optimized multi-channel marketing campaigns.

Performance MarketingUser AcquisitionMarketing Plans

Senior Marketing Manager

Jan 2017 – Aug 2018 · 1 yr 7 mos · Karlsruhe und Umgebung, Deutschland

Proved the marketability of games in development.
Executed marketing plans and global launches.
Managed performance marketing across various channels.

Marketing PlansPerformance Marketing

Goodgame studios

2 roles

Team Lead Conversion

Promoted

Feb 2015 – Dec 2016 · 1 yr 10 mos

As the Team Lead Conversion I managed a team of 10 marketers and designers, conducted keyword and conversion rate optimization for app stores, and optimized ads, landing pages, and websites.

Conversion Rate OptimizationKeyword OptimizationConversion Optimization

Conversion Manager

Dec 2012 – Feb 2015 · 2 yrs 2 mos

In my role as Conversion Manager I led the companies ASO efforts for various games, conducted keyword and conversion rate optimization, and optimized ads, landing pages, and websites.

ASOKeyword Optimization

Protonet gmbh

Business & Marketing Manager

Feb 2012 – Dec 2012 · 10 mos · Hamburg

Protonet provided a social IT infrastructure for small and medium-sized enterprises. I joined the founders team as an awardee of the EXIST Business Start-up Grant. I built up and led the pre-seed business with the co-founders, focusing on online marketing and finance.

Online MarketingBusiness Development

Hanse ventures

Business Analyst

Aug 2011 – Feb 2012 · 6 mos · Hamburg

Hanse Ventures is a company builder in Hamburg, developing internet and mobile business models. As Business Analyst, I successfully completed their Entrepreneur-in-Residence program and pushed various business development and online marketing activities forward for Hanse Ventures itself and its portfolio startups.

Business DevelopmentOnline Marketing