Alex Revenoc — Product Manager

I build product and growth systems for B2B SaaS teams so they can consistently ship work that moves activation, retention, and monetization. Over the last 5+ years at Semrush, I helped transform an Agency Suite of 5 professional tools (Lead Generation, Workflow Optimisation, Reporting) from fragmented features into a single commercial solution with a unified UX and modular pricing & paywall system. That evolution took the suite from 0→1 to $5M+ ARR, with >60% of its MRR coming from self-serve channel. On the product side, I worked with multiple squads to: - Turn a legacy reporting tool into a top-3 company product with 130K MAU and a key MRR & retention driver. - Redesign monetization for reporting from tier-based to limit-based (per-report), unlocking ~30% MoM MRR growth versus the previous model. - Launch Agency Growth Kit and Semrush App Center, which brought 6-figure MRR respectively. On the systems side, I focus on making good work repeatable: - Built a Skill Matrix and career frameworks for designers, resulting in two Product Designers transitioning into Product Owner roles, one UI → Product Designer promotion, and a ~95% engagement score — the highest across the company. - Created reusable frameworks for Customer Journey Mapping, experimentation (A/B + Fake Door), and paywall patterns, so teams can prioritise the right problems and test solutions in weeks instead of months. - Fostered and leveraged AI across the end-to-end design process — from research synthesis and data analysis to prototyping and storytelling — to help teams validate ideas faster, reduce risk, and make higher-confidence product decisions. My sweet spot is leading at the intersection of product, design, data and business: aligning teams on the problem, the metrics that matter, and the smallest experiment that moves them. With a background spanning both public SaaS and early-stage startups (mobile, CRM, data visualization, crowdfunding), I combine the discipline of scale with the agility of startups to move fast, experiment, and grow.

Stackforce AI infers this person is a SaaS Product Design Leader with a strong focus on growth and monetization strategies.

Location: Prague, Czechia

Experience: 9 yrs 9 mos

Skills

Product Design
Monetization
Growth Strategies
Ai & Data-driven
Product Management
Project Management

Career Highlights

Transformed legacy tools into a $5M+ ARR solution.
Established frameworks for rapid experimentation and growth.
Led a high-performing design team with top engagement scores.

Work Experience

Sweed

Product Design (4 mos)

Semrush

Head Of Product Design (Agency Solutions) (3 yrs 8 mos)

Senior Product Designer (2 yrs 1 mo)

UpTeam

Product Delivery Manager (6 mos)

Product Designer (3 yrs 3 mos)

AAMONG SOFTWARE SOLUTIONS

Product Manager (4 mos)

Project manager (5 mos)

Education

Bachelor's degree at Saint-Petersburg State University of Film and Television

Alex Revenoc

Product Manager

Prague, Czechia9 yrs 9 mos experience

Highly StableAI Enabled

Key Highlights

Transformed legacy tools into a $5M+ ARR solution.
Established frameworks for rapid experimentation and growth.
Led a high-performing design team with top engagement scores.

Stackforce AI infers this person is a SaaS Product Design Leader with a strong focus on growth and monetization strategies.

Contact

Skills

Core Skills

Product DesignMonetizationGrowth StrategiesAi & Data-drivenProduct ManagementProject Management

Other Skills

End-to-end Product DesignDesign SystemsUX ArchitectureData AnalysisMixpanelFigmaProblem SolvingUser Experience Design (UED)Research & Product DiscoveryUsability TestingA/B TestingUX StrategyCustomer Journey MappingPLGPayments

About

Experience

9 yrs 9 mos

Total Experience

3 yrs 3 mos

Average Tenure

Current Experience

Sweed

Product Design

Dec 2025 – Present · 4 mos · Remote

Sweed is an all-in-one dispensary platform that offers point of sale (POS), inventory management, eCommerce, in-store kiosks, last-mile delivery, analytics, loyalty, marketing, and payments.
My role is to shape product design for Marketing and Business Intelligence tools

End-to-end Product DesignDesign SystemsProduct Design

Semrush

2 roles

Head Of Product Design (Agency Solutions)

Promoted

Jan 2022 – Sep 2025 · 3 yrs 8 mos

Semrush is a global SaaS platform for digital marketing & SEO with $430M+ ARR and $1.9B valuation.
As Head of Product Design for Agency Solutions, I led the design function for a 5-product suite (Lead Gen, CRM, Client Portal, Reporting) and helped turn it into a single, scalable commercial solution.
Key themes:
✧ Product & systems: Turned a legacy reporting product into a modern multi-integration solution and top-3 company tool with 130K MAU by defining a reusable reporting architecture (widget patterns, layouts, data-source setup, templates) that multiple teams could extend without breaking consistency.
✧ Monetization: Designed a modular monetization & paywall framework (moving from tier-based to limit-based pricing for My Reports Suite), collaborating with Product, Engineering, Billing, Analysts. The new model generated ~30% MoM MRR growth vs the previous approach.
✧ Growth frameworks: Established a CJM & experimentation framework across the Agency Suite — shared journey maps, event taxonomies and experiment backlogs — which helped teams identify 20+ growth opportunities.
✧ Team leadership: Built and mentored a multi-disciplinary design team, introduced a Skill Matrix and clear career paths, resulting in two Product Designers moving into Product Owner roles, one UI → Product Designer promotion, and a ~95% engagement score, the highest across the organization.
✧ AI in practice: Introduced AI-assisted workflows for research synthesis, data analysis, prototyping and narrative building, so designers and PMs could get to insights and decisions faster without sacrificing quality.

End-to-end Product DesignUX ArchitectureProduct Design

Senior Product Designer

Dec 2019 – Jan 2022 · 2 yrs 1 mo

As a Senior Product Designer I worked on 0→1 initiatives that later became the backbone of the Agency Suite business.
✧ Agency Growth Kit (AGK): Designed the 0→1 experience and monetization mechanics for AGK — a set of tools (CRM, Client Portal, Lead Finder) that fueled ~60% of MRR from self-serve with ~70–80% 1-month revenue retention.
✧ Self-serve monetization: Created shared paywall and upgrade patterns enabling self-service purchases across multiple products, giving Semrush a repeatable blueprint for monetizing agency workflows.
✧ App Center MVP: Led the 0→1 design of Semrush App Center (CJM, in-app payments, onboarding, vendor guidelines). This platform became one of the company’s most strategic initiatives and now generates 6-figure MRR while letting internal teams and external vendors launch apps into a consistent ecosystem.
✧ Experiments: Introduced Fake Door experiments as a standard way to validate feature demand across teams, reducing time-to-learn to about a sprint instead of building full MVPs.

Data AnalysisEnd-to-end Product DesignProduct Design

Upteam

2 roles

Product Delivery Manager

Jun 2019 – Dec 2019 · 6 mos

UpTeam provides end-to-end design and software services for Silicon Valley startups.
✧ Managed the Android delivery for “Reach” (friends-discovery app), keeping UX aligned with the existing iOS app and coordinating scope across design and engineering.
✧ Fast, predictable execution helped the client ship on time and contributed to securing a $4M seed round.

MixpanelFigmaProject Management

Product Designer

Sep 2016 – Dec 2019 · 3 yrs 3 mos

UpTeam provides end-to-end design and software services for Silicon Valley startups.
Designed and shipped 8+ MVPs (0→1) for B2B and B2C startups in AdTech, EdTech and Insurance, using Ant Design and Material systems to move from idea to testable product in weeks.
✧ Helped clients secure funding by delivering user-centric, production-ready designs on schedule, which expanded the agency’s portfolio from a single product case to a set of successful product design & development stories.
✧ Worked in a fast-changing, multi-project environment, balancing user needs with aggressive timelines and technical constraints.

End-to-end Product DesignFigmaProduct Design

Aamong software solutions

2 roles

Product Manager

Aug 2014 – Dec 2014 · 4 mos · Remote

Product: Web store that sells banners for digital ads.
My involvement: Plan and execute many experiments to raise conversions and optimize customer's flow.

Problem SolvingProduct Management