Jan 2022 – Oct 2022 · 9 mos · Greater Bengaluru Area

• 1. Handled PR & Brand marketing for Navi group
• Handled IPO DRHP PR & Public issuance of debt PR, press conference
• Other PR important from company perspective (Statutory & ESG)
• Led Brand campaigns for Navi Personal loans (0PF campaign, TVC ideation)
• Redesigning Navi Brand architecture (Logo, brand elements, fonts etc.)
• 2. Managed key business functions like Finance, Operations, Strategy and Lending for CEO office
• 3. Executed new Initiatives and customer research projects for ideas incepted by the CEO office
• Personal loan brand name (Personal loan renamed to Cash loan)
• Change in the fee structure of Personal loan for a better profitability for Navi

Dec 2020 – Dec 2021 · 1 yr · Bangalore Urban, Karnataka, India

• 1. Built the Infinity Supply Business for fresh vegetables at Ninjacart from ground up
• Led a team of 10-15 members (100+ members overall) to build market linkages across the country
• Delivered 250T daily with a positive CM-1
• Built an app for employees to automate the whole process of procurement & delivery to market
• 2. Chief of Staff to Co-founder & COO for the Supply Business
• Handled key areas like hiring, profitability, cashflow planning & budget allocation
• 3. Part of the initial team which set up the B2B platform for F&V trade at Ninjacart
• Worked on the strategy for an industry first Quality assurance product (Ninjacart Assured)

Oct 2020 – Nov 2020 · 1 mo

Jan 2018 – Oct 2020 · 2 yrs 9 mos · Bengaluru, Karnataka, India

• New Business Initiatives
• 1. Inorganic Growth Initiatives- New Operating solves for Swiggy
• Swiggy for Business- Creating a suite of offerings for Corporate clients for a B2B use case
• Restaurant Self-delivery model- Leveraging Partner’s existing delivery fleet to gain ‘cost per order’ goodness while maintaining CX guardrails around delivery time, food handling and DE behavior
• 2. Swiggy Launchpad- Launched and scaled Swiggy’s Campus Program which aimed to expand into 100+ college campuses and universities across the country
• 3. Non-Delivery Use-cases- Led the expansion into new use-cases through product solve. Launched 2 projects
• Airport Model: Bangalore Airport launched as an industry first pick-up model
• Impact: High consumer validation with 100+ daily orders in March’20
• Corporate Model: Launched the offline marketplace model for office cafeterias (Swiggy Delishious)
• Impact: UE accretive business line for Swiggy. Launched in 10+ corporates giving ~500+ orders
• Restaurant Growth- Product and Strategy
• 1. Launched the Account Management platform: Enabling Restaurant Partners to grow their Business on Swiggy
• Impact: NPS on Growth moved by ~15 PP, highest amongst all the NPS levers
• 2. Driving Affordability on the platform through value meals
• Impact: 3x increase in value meals on platform, 0.5% conversion increase
• 3. Led the Sales Enablement Program for better Account Management with Restaurant Partners

Aug 2016 – Jan 2018 · 1 yr 5 mos

• Growth & Product
• Led a new product launch called ‘Ola Powerzones’ for driver partners which led to a 4% bottomline goodness
• Launched ‘Ola Micro’ category in Delhi NCR
• Led Supply migration during TFS consolidation with Olacabs
• Ola Achievers Award 2017

Sep 2015 – Jul 2016 · 10 mos

• Key Projects & Initiatives
• 1. Central Growth Team (Aug 2016 onwards)
• Managing Supply side Strategic Growth initiatives
• 2. Ola- Micro Launch in Delhi
• Aggressively driving category switch at the city via Calling, SMS blast, IVR, Marketing collaterals (Flyers, Posters, Standees) etc.
• Educating BD relations, Supply, Partner care about Micro and what are all the possible scenarios in which a partner is getting Micro bookings (backend switch, category switch, leasing, micro fleet)
• Educating drivers during walk-in, PC calls
• Setting up complete process to address driver issues with regards to Micro category switch.
• Setting up of DCO- Micro
• Sustenance and monitoring of the Micro fleet which is on-road in Delhi
• 3. Migration of TFS to Ola in 12 cities
• Overall coordination of all the activities involved in a successful migration of TFS to Ola in 12 cities across North-Zone and West- Zone
• Coordinating Demand and Supply side Communication via Emails, SMS, calling
• Supply side Full and Final settlements
• Customer wallet conversion into Ola money vouchers
• Coordination with the tech-team for Tech side changes.
• 4. Supply side Quality Initiative in TFS
• Set up the complete process for weekly quality assessment for Top 7 cities to monitor Fraud and Cancellation issues.
• SPOC for driving the process centrally and ensuring that Branch teams take necessary action on drivers with bad quality standards.
• Coordination with the Corporate Finance team, Business Finance and Branch teams for smooth functioning of the process
• 5. TFS-Ola Integration activity
• Managed the Operations side of the Integration activity.
• SPOC for all the Branches to drive the Ops activities at the Branch level
• Reviews and Issue resolutions with the Branches

Jun 2014 – Aug 2015 · 1 yr 2 mos

• 1. Executive Connect & Industry Relations:
• a) Working closely with the Chairman’s office and coordinating all the Marketing activities
• b) Work with all the industry bodies such as The Business Council, WEF, NASSCOM, CII etc. to ensure Wipro is actively engaged for better brand Visibility
• c) Work with the various Business Units to identify relevant events for participation, speaking opportunities, sponsorships etc.
• d) Maintain good relationships with key contacts within these industrial bodies.
• 2. Coordinator for Yammer Launch across organization-one of the biggest initiatives taken within Wipro till date.
• 3. Brand Map Initiative
• a) Created and Managing an internal Brand Map tool for mapping the Brand Value of the Top leadership of Wipro
• b) Running the pilot for 2 Business Unit leaders (Chief Executives) and plan for a mass rollout for the whole Wipro leadership team upon successful completion of the trial
• c) Working closely with the IT team to create a comprehensive, user friendly tool which the senior leaders can use easily

Jun 2013 – May 2014 · 11 mos

• Role and Responsibilities:
• Account Management: Complete Account ownership of named enterprise accounts which are of strategic importance. Was responsible for managing 3 Enterprise accounts and 2 Govt. accounts in the Karnataka region for Wipro. The focus was to retain these accounts and grow them year on year. I was responsible for end to end delivery, right from prospecting the customer to project execution.
• Demand Generation: Worked closely with the various stakeholders within the customer organization, such as, IT department, Finance department, Purchase department etc. to generate leads and create a sales pipeline.
• Consultative sales: Understand prospects business issues, key initiatives and challenges and map them to a suitable Wipro offering.
• Single Face to the Customer: A single point of contact for the customer for Wipro’s entire gamut of offerings. Was Responsible for complete Account mapping to identify key stakeholders within the customer organization to drive business. Also responsible for coordination with all the internal stakeholders within Wipro to provide seamless support to the customer.

Nov 2009 – Jun 2011 · 1 yr 7 mos · Jaipur, Rajasthan

• Recruited under Young Managers Development Program,I managed the Parts Sales business for the State of Rajasthan through Channel Management.I was responsible for the Secondary Sales of the dealers and Direct Sales of the company in the region.
• Roles & Responsibilities:
• Responsible for the Parts Sales business for Rajasthan region through 2 authorized dealerships
• Coordinated in setting up Sales targets for all the dealerships in the North Zone for the financial year 2011
• Responsible for the Secondary Sales of the dealers and Direct Sales of the company in the region
• Handling the key account customers in the region
• Conducting dealer audits regularly to guarantee customer satisfaction through analytical tools such as First Pass Fill rate, Stock-out, Net Promoter Scorecard and Inventory Management
• The job profile required frequent customer visits and field activity encompassing the entire state of Rajasthan for ‘Lead Generation’ and analyzing the ‘Out Of Fold’ (OOF) customers