Maddie Metheny

Business Development Executive

United States7 yrs 11 mos experience

Key Highlights

Proven track record in driving revenue growth.
Expert in demand generation and go-to-market strategies.
Recognized leader with multiple industry awards.

Stackforce AI infers this person is a SaaS marketing leader with a strong focus on demand generation and revenue growth.

Contact

Skills

Core Skills

Demand GenerationGo-to-market StrategyMarketing StrategyLeadershipPartner MarketingTeam LeadershipAccount-based Marketing

Other Skills

Performance MarketingIntegrated MarketingFull-Funnel MarketingPaid Media StrategyCross-Functional CollaborationLicense GrowthMRRTeam BuildingRevenue GrowthAccount-Based Marketing (ABM)Multi-Channel CampaignsPerformance AnalysisPipeline CreationCampaign ManagementIntegrated Campaigns

About

Revenue driven marketing leader known for turning strategy into execution and momentum into measurable growth. I operate with extreme ownership and stay close to the work from idea through impact. I’m known for moving quickly, building programs that work, and stepping outside my lane when company wide challenges need an owner. I don’t believe in passing things over the fence. I stay accountable to pipeline, bookings, and what ultimately moves the business forward. I work in versions. I test, learn, and adjust along the way because momentum matters more than perfection. Strategy without execution doesn’t mean much to me. If it doesn’t ship, it doesn’t count. My experience spans demand generation and go-to-market strategy, with a consistent focus on revenue outcomes and tight alignment across sales, product, and marketing teams. The best programs aren’t just seen, they’re felt in the business. I bring a competitive edge and a high bar. I push for ambitious goals and I’m willing to call out what matters, even when it’s uncomfortable. At the same time, I invest deeply in people. I measure my success by the leaders who rise after me and the impact they carry forward. People tend to leave conversations with me more energized and clearer on what’s possible. I’m naturally curious and always looking for ways to optimize, scale, and build what’s next. I do my best work in environments where ownership is real, standards are high, and there’s always something meaningful to improve.

Experience

7 yrs 11 mos

Total Experience

4 yrs

Average Tenure

11 mos

Current Experience

Connectwise

6 roles

Senior Director, Demand Generation

Promoted

Jun 2025 – Present · 11 mos

Leading a high-performing team of demand generation and performance marketers focused on full-funnel growth. We build integrated programs that create demand, capture intent, and convert pipeline. By working closely with product, sales, and marketing, we turn GTM strategy into execution and drive impact across product lines and routes to market.

Demand GenerationPerformance MarketingIntegrated MarketingGo-to-Market Strategy

Director, Demand Generation

Nov 2023 – Jun 2025 · 1 yr 7 mos

Led the team responsible for: 1) Driving demand generation and full-funnel marketing programs across five business units (covering 40+ products) 2) Scaling product-led growth through trial acquisition and conversion 3) Managing and optimizing global paid media strategy (search, social, etc.) to drive demand creation and capture
Highlights: Took on 2 additional business units, assumed leadership of paid media team, formed and led Rev Gen council of cross functional leaders to drive GTM effectiveness, named CRN Woman of the Channel, earned 2024 top performers trip

Demand GenerationFull-Funnel MarketingPaid Media StrategyTeam LeadershipMarketing Strategy

Group Manager, Partner Marketing

Promoted

May 2022 – Nov 2023 · 1 yr 6 mos

Built and led a team responsible for: 1) Developing annual and multi-year partner marketing plans to drive license growth and MRR 2) Educating and enabling partners across sales, marketing, and technical domains 3) Recruiting new partners into the program while maintaining a focus on retention and long-term engagement
Highlights: 400% increase in marketing activities that aided partners in generating $74M in revenue, 100%+ attainment on all goals, grew the team from 2 to 14, program won various awards, named CRN Woman on the Rise

Partner MarketingLicense GrowthMRRTeam BuildingTeam Leadership

Senior Demand Generation Manager

Oct 2021 – May 2022 · 7 mos

Launched the ABM program and was responsible for: 1) Collaborating with sales leadership to select and target key accounts 2) Architecting multi channel campaigns to support pipeline creation and acceleration 3) Analyzing results to optimize performance
Highlights: Generated $145M in pipeline, $48M in Bookings, surpassed account engagement goals by 34%, successfully made the business case for a new ABM-centered role, selected for an exclusive leadership development program

Account-Based Marketing (ABM)Multi-Channel CampaignsPerformance AnalysisAccount-Based MarketingDemand Generation

Demand Generation Manager

Promoted

Oct 2018 – Oct 2021 · 3 yrs

Led demand generation for a business unit of portfolio products and was responsible for: 1) Developing and executing integrated campaigns to drive audience acquisition and pipeline creation 2) Partnering with sales to tailor outreach and align field event strategy to create and accelerate opportunities 3) Owning campaign strategy and execution across the buyer journey, including cross-sell initiatives to increase product adoption within the customer base
Highlights: Oversaw demand generation integration of our Continuum acquisition, flexed to support two additional business units, named top marketing quarterly performer (Q2 and Q4 2020), 2020 top performers trip recipient

Integrated CampaignsAudience AcquisitionSales AlignmentDemand GenerationMarketing Strategy

International Marketing Campaign Specialist / Coordinator

Jun 2018 – Oct 2018 · 4 mos

Coordinated international campaigns with responsibility for: 1) Partnering with regional and corporate teams to align goals and manage timelines 2) Supporting campaign planning and execution across key markets 3) Ensuring consistent messaging and brand alignment across global initiatives.
Highlights: Promoted from coordinator to specialist, named top performer for Q3, created onboarding playbook for international marketing managers, supported Benelux and Nordic market launches

International MarketingCampaign PlanningBrand AlignmentMarketing Strategy