Nyrika Guha Roy

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 9 mos experience

Key Highlights

Proven track record in growth marketing.
Expertise in product marketing strategies.
Strong leadership and team management skills.

Stackforce AI infers this person is a Growth Marketer with expertise in Fintech and B2B marketing strategies.

Contact

Skills

Core Skills

Digital MarketingGrowth MarketingProduct DevelopmentProduct MarketingContent MarketingMarketing

Other Skills

Search Engine Optimization (SEO)Content ManagementSocial Media MarketingCorporate CommunicationsSearch Engine Marketing (SEM)Social Media Optimization (SMO)WritingWeb Content WritingWordPressGoogle AnalyticsGoogle AdwordsGoogle Webmaster ToolsLeadershipPublic SpeakingTeam Management

About

As a growth marketer, it's hardest to pitch yourself. So here's me not trying. But if you want to strike up a conversation about cool products, discuss ideas about growth in the fintech and consumer space, or just have a no-string attached conversation, I'd love to talk to you!

Experience

6 yrs 9 mos

Total Experience

1 yr 2 mos

Average Tenure

7 mos

Current Experience

Z47

Senior Marketing Manager

Oct 2025 – Present · 7 mos · Bengaluru

Before you ask, marketing roles at VCs are very real and very intense!

Digital MarketingSearch Engine Optimization (SEO)Content ManagementContent MarketingMarketingSocial Media Marketing+15

Stable money

Founding Team - Growth

Feb 2023 – Aug 2025 · 2 yrs 6 mos · Bengaluru

The best 3 years of my career! A very generalist type of role (early stage!) - did almost everything in the growth sphere.
Built, scaled and distributed a product we’re very proud of, with some very cool people.

Growth MarketingProduct DevelopmentTeam Collaboration

Yubi

Senior Associate - Product Marketing

Jun 2022 – Jan 2023 · 7 mos · Bengaluru

Fun, chill, respectful. Good for learning about B2B markets.
Content Strategies and conceptualizations for 6 products
Video strategies for various products
Working with vendors and freelancers to develop content
Co-ordinating with multiple product stakeholders to develop and execute marketing plans

Content StrategiesVideo StrategiesVendor ManagementStakeholder CoordinationProduct MarketingContent Marketing

Wint wealth (previously growfix)

Manager - Marketing and Growth

May 2021 – Jun 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India

Loved my colleagues and made the best of friends!
Copywriting and Content Management;
Partnerships and alliances;
Planning and running campaigns on Google Ads, Facebook
SEO and organic growth;
Textual and video content strategies

CopywritingContent ManagementCampaign PlanningSEOMarketingContent Marketing

Grip invest

Marketing Generalist

Jun 2020 – Nov 2020 · 5 mos · Remote

Tried a lot of new things. 10/10 recommend for internship.
6 month internship while pursuing Master's. Involved with all avenues of digital marketing:
Managing the financial blog
Competitor Analysis
Social media management
Product content management
Emailer content management

Digital MarketingCompetitor AnalysisSocial Media ManagementContent Management

Groww, india

Content and Growth

May 2018 – Jul 2019 · 1 yr 2 mos · Bangalore

Worked with some of the smartest people in the industry.
Managed a project and was able to propel growth by 12X in 1 year. I also managed a team of content freelancers.
Working on enhancing search engine optimization (SEO) and increasing CTA’s
Content development and co-ordinating with interns regarding various assignments
Working on keyword analysis through a number of softwares
YouTube marketing and research on expanding YouTube subscribers (company channel)
Detailed market research and competitor analysis through various softwares

SEOContent DevelopmentMarket ResearchTeam ManagementContent MarketingGrowth Marketing

Getmyuni

Marketing Intern

Apr 2017 – Jun 2017 · 2 mos

Fun ride, very intense actually.
GetMyUni.com is a TimesInternet backed ed-tech startup disrupting the college admissions space in India. My primary responsibilities included:
Marketing through content development
Generating High-Quality Student Leads through content mediums
Highly Cost Optimal Marketing and Communication solutions

Content DevelopmentLead GenerationCost-Effective Marketing