Jun 2023 – Nov 2023 · 5 mos · Noida, Uttar Pradesh, India · On-site

• 🌟 As a Brand Manager at Classplus I take pride in crafting impactful and result-oriented marketing strategies that inspire the target audience to "take action." With a keen eye for creativity and a data-driven mindset, I work alongside the performance team to design monthly lead generation communication strategies. 📈💡
• 🤝 Coordinating with various stakeholders such as the performance team, research team, and internal teams, I drive regular insights to stay ahead in a dynamic marketplace. By analyzing consumer studies and having an analytical research background, I ensure that our brand elements are effectively translated into actionable plans and go-to-market strategies. 🔍✨
• 💡 My innovative approach allows me to constantly formulate new ways of engaging potential customers, thus driving growth in funnel metrics. I believe in nurturing relationships, and that's why I design and execute monthly re-engagement strategies to keep our audience excited and involved. 🤝📅
• 📊 Being a performance-oriented individual, I measure and report the effectiveness of all marketing campaigns meticulously. I assess ROI and KPIs to optimize our efforts and drive maximum impact. My expertise lies in running successful campaigns on Facebook, Google, and YouTube within the Ed-tech domain, with over 3-4 years of brand communication experience. 📈💼
• 💼 In addition to my marketing prowess, I excel in team management, leading a diverse team of 15 talented individuals, including marketing managers, YouTube managers, social media managers, production leads, video editors, and graphic designers. Together, we collaborate to create compelling and seamless campaigns that leave a lasting impression on our audience. 👨‍👩‍👦‍👦🤝

Oct 2022 – Apr 2023 · 6 mos · Noida, Uttar Pradesh, India

• Build and execute marketing strategies through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Develop a business plan for the category including all aspects of sales & marketing.
• Monitoring of Youtube Social media as Face of category & Develope Growth Plans for it.
• Creating a growth calendar and aligning offers, marketing, curation & content to drive sales.
• Ensuring smooth operations of The category to bring required level of productivity.
• Responsible for executing the end to end campaigns and growth of business/category.
• Developing a value proposition and plan creative communication, media distribution, and measure campaign ROI.
• Solve for structural problems at a central level to speed up the growth of the category.
• Instill Positive attitude in the team and an ability to bring innovation and freshness to grow the category.
• Maintaining an Analytically competent & results focused environment and a maintain a highly collaborative team.
• Developing & driving channel strategy (Digital, E-comm, Offline, Others)

Jun 2022 – Oct 2022 · 4 mos · Gurugram, Haryana, India

• Doing Anything and everything Online plus offline related to Social media growth and strategy that brings in more value in terms of User Base and revenue and connect user with the vision of the organisation.
• Driving user engagement activities & Delivering output on behalf of Organisation through Social Media
• Driving user engagement, research various economic, governance, development and public policy issues, analyze and summarize the topics, present and arrange the data and information in an interesting manner 

as per youtube & Organisation requirement (combining online sources, interviews and studies)
• Main Focus area is Youtube & social media growth & how our content perform on YT & stays on top of the category.
• Curating and implementing growth related strategies to meet the organization's goal of bringing Affordable education to all aspirants.
• Analyze and summarize the topics, present and arrange the data and information in an interesting manner
• Experience in outdoor activities in organising events, conferences, etc

Jul 2021 – Present · 4 yrs 9 mos · New Delhi, Delhi, India · Remote

• Guiding youngsters about joining Indian Armed Forces in officer cadre.I started guiding aspirants when i exhausted all my attempts.Love doing it.contributed more than 45+ officers

Jul 2021 – Jun 2022 · 11 mos · New Delhi, Delhi, India

• Responsibilities:
• Conducting go to market activities with the help of educators in the form of seminar and meet to drive new learners.
• Helping The Defence Exam Aspirants By Teaching & counselling them and helping with their exams like CDS/NDA/AFCAT.
• Mentored More than 13k plus students for defence exams in free time on weekends and many of them rose on to join indian armed forces as officers.
• Taking responsibility for the day-to-day operation of the YouTube channel/s
• Devise and implement audience development strategies for subscriber and viewership growth.
• Researching what content is performing well on YouTube and other platforms to strategize on the content requirement.
• Managing shoots for YouTube videos by scheduling shoots with educators, toppers, and other creators and being the POC for them. (Might require warm or cold calling as well)
• To work closely with the production/ project lead to strategize and plan for new initiatives for the property.
• Developing data-driven recommendations, organizing and analyzing data to form actionable plans.
• Working on optimizing channel and video content via Titles, tags, descriptions, playlists, thumbnails,
• Analyze and summarize the topics, present and arrange the data and information in an interesting manner
• Experience in outdoor activities in organising events, conferences, etc

Sep 2020 – Jun 2021 · 9 mos · Noida, Uttar Pradesh, India

• Handling social media platform Like Instagram / Twitter / Youtube / Telegram & user Queries.
• Driving user engagement, research various category specific topics analyze and summarize the topics, present and arrange the data and information in an interesting manner .
• Making Marketing plans & Strategies to bring in more user base and ultimately Revenue For category.
• Managing relationships with various category leads, Departments and supportive organizations
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Mar 2019 – May 2020 · 1 yr 2 mos · Noida Area, India

• End to end responsibility of the customer experience and growth of the category i was being assigned to.
• Present its buyers with the widest selection of products at the best prices from an array of sellers.
• On other side, present its sellers with good quality and confirmed enquiries to convert and do business on.
• To understand the selection requirement and price expectation of Small & Medium businesses on both sides of trade, onboard or activate sellers and brands. Liaise with customers, acquisition and operations teams and various stakeholders to bridge gaps and deliver results.
• Lead a team of direct and indirect repartees to run operations.

Oct 2017 – Dec 2018 · 1 yr 2 mos · New Delhi Area, India

• I was responsible for counselling k-12 students and get them enrolled with us.Mentored 10k plus students and generated revenue worth 1 crore plus with team during my tenure.
• Got into newly formed retention and renewal team and took it to a new height by crossing 2 crores plus during my tenure.

May 2017 – Sep 2017 · 4 mos · Gurgaon, India

• Counselling of students who wanted to go for higher studies UG PG courses from various colleges registered on HT campus.
• Increased student enrollments by 40% by individual efforts.
• Incresed revenue up by 70% by effective counselling techniques.

Jul 2014 – Jun 2017 · 2 yrs 11 mos

• Started a Coaching Institute for K12 Students.
• Catered 6-12 th class students for All subject.
• Prepared students for olympiads.
• scaled it 10 people team and Taught 5000 students in offline mode .