I

Irina Hänninen (Rauvanto)

CEO

Helsinki, Uusimaa, Finland20 yrs experience
Highly Stable

Key Highlights

  • Expert in sustainable packaging solutions and pulp industry.
  • Proven track record in strategic leadership and innovation.
  • Extensive experience in M&A and feasibility studies.
Stackforce AI infers this person is a leader in sustainable packaging and pulp industry strategy.

Contact

Skills

Core Skills

Strategic LeadershipSalesProject ManagementMergers & Acquisitions (m&a)BiorefiningBoard Of Directors

Other Skills

International Project ManagementFeasibility StudiesOil and Gas IndustrySVPCustomer ExperienceAcquisition IntegrationNatural ResourcesValue EngineeringStrategic SourcingCompany ProfilingProduct R&DEmerging MarketsProject DeliveryProduct ManagementR&D

About

About Me I work at the intersection of industrial strategy, customer value, and long-term business decisions. With a doctoral background and extensive experience in industrial environments, I focus on understanding customers’ real needs, decision drivers, and experiences—and translating that insight into strategic choices that guide investments, portfolios, and future growth. I am particularly interested in situations where established industrial business models are under pressure and companies need to rethink where they create value for customers—and where they no longer do. My strength lies in connecting customer insight, technology possibilities, and commercial reality into clear strategic direction, not just internal efficiency or short-term optimization. Currently, I serve as Technical Director at Billerud, responsible for global pulp technical sales and sourcing strategies, feasibility evaluations, and cross-functional initiatives that support business growth and sustainability. My background also includes management consulting, delivering feasibility analyses and due diligence for M&A and investment projects, and advising on strategic development and operational improvements. Languages: Finnish, English, Russian, Swedish (basic French and Brazilian Portuguese) About Billerud Billerud is a leading provider of sustainable packaging materials and solutions, with a strong focus on renewable, fiber-based alternatives to plastic. Headquartered in Sweden, the company operates integrated production units and sources raw materials from responsibly managed forests. Billerud serves global markets with high-performance paper and board products designed to meet the growing demand for environmentally sound packaging. Sustainability, innovation, and resource efficiency are at the core of Billerud’s strategy, supporting a cleaner and more circular future.

Experience

20 yrs
Total Experience
4 yrs 6 mos
Average Tenure
1 yr 4 mos
Current Experience

Hss – helsingfors segelsällskap (helsinki sailing club)

Member Board of Directors

Jan 2025Present · 1 yr 4 mos · Helsinki Metropolitan Area · Hybrid

  • Since January 2025, I have served on the board of directors at HSS Sailing Club, with a focus on education, training, safety, and responsibility. My role supports the club’s mission to foster a safe and inclusive environment for sailing enthusiasts of all levels, while promoting lifelong learning and responsible seamanship.

Billerud

3 roles

Technical Director, Pulp

Jun 2020Present · 5 yrs 11 mos · Sweden/Finland · Hybrid

  • Technical Director – Pulp Sales & Sourcing | Billerud
  • Implementing global pulp strategy and innovation across sales, sourcing, and product development. In this role, I:
  • Lead global technical sales for market (NBSK) pulp, with a strong focus on European markets.
  • Lead technical sourcing for mechanical and BHKP (eucalyptus) pulps, focusing on validation and integration into Billerud board products. This also includes supplier audits.
  • Oversee feasibility evaluations for lightweighting initiatives, balancing technical and commercial aspects to deliver sustainable, cost-efficient solutions.
  • Provide leadership in strategic cross-functional projects and initiatives, aligning technical expertise with business and cost efficiency objectives (Billerud GoGreat and Value Drive).
Strategic LeadershipSales

Technical Director, pulp and paper solutions

Promoted

Jan 2017Jun 2020 · 3 yrs 5 mos · Sweden/Finland · Hybrid

  • Technical Director – Pulp and Paper Solutions | BillerudKorsnäs
  • Driving innovation and technical excellence in the global pulp and paper industry. In this role, I:
  • Led technical sales for market (NBSK) pulp worldwide, with a strong focus on European markets.
  • Partnered with customers to deliver tailored solutions that optimize performance and sustainability.
  • Drove product development and relevant R&D projects, advancing pulp quality and application versatility.
  • Championed technical innovation for FiberForm® forming and pulp-based applications (Paper Bottle/PABOCO and pulp dry-moulding), enabling cutting-edge 3D packaging solutions.
  • Combined deep technical expertise with market insights to create sustainable, high-performance solutions for the future of packaging.
Project ManagementInternational Project Management

D.Sc.(Tech)/ Manager, Technical Sales and Product Development

Jun 2015Sep 2017 · 2 yrs 3 mos · Sweden/Finland · Hybrid

  • Manager – Technical Sales, Pulp | BillerudKorsnäs
  • Led the global technical sales function for market pulp (NBSK), driving customer engagement and technical support.
  • Managed product development projects to enhance pulp performance and meet evolving market needs.
  • Directed prototype and technology development for the Paper Bottle initiative within the EcoXpac/Billerud joint venture (PABOCO), pioneering sustainable packaging solutions.

Pöyry management consulting oy

2 roles

Consultant

Jan 2011Apr 2013 · 2 yrs 3 mos

Senior Consultant

Jan 2010May 2015 · 5 yrs 4 mos

  • Senior consultant, focus on forest industry clientele. The subjects of interest: techno-economic and project development services to forest industry clients and investors as well as financing banks. Other responsibilities: sales, client relations and partnership development.
Mergers & Acquisitions (M&A)Feasibility Studies

Pöyry finland oy

Senior Process Specialist

Sep 2008Dec 2010 · 2 yrs 3 mos · Helsinki, Uusimaa, Finland · On-site

  • Senior Process Specialist | Pöyry Finland Oy
  • Provided expert consultancy in global biorefining and pulp mill sidestream projects, supporting sustainable process solutions.
  • Delivered technical services for project development and implementation, ensuring compliance with operational and environmental standards.
  • Contributed specialized knowledge in process optimization and integration of sidestream technologies to improve efficiency and resource utilization.
Oil and Gas Industrybiorefining

Fibera oy

Senior Vice President & Board Director

Apr 2006Jan 2009 · 2 yrs 9 mos · Finland · On-site

  • Senior Vice President & Board Director | Fibera
  • Technology Start-up in Pulp and Fiber Line Solutions
  • Played a key role in founding and scaling Fibera, a technology start-up focused on advanced pulp and fiber line design and development.
  • Directed strategic initiatives, business development, and technology innovation to establish the company as a recognized player in the industry.
  • Provided executive leadership in operations, product development, and market positioning, driving growth and long-term vision.
  • Served on the Board of Directors, contributing to governance, strategic planning, and investment decisions.
Board of DirectorsSVP

Education

Aalto University Executive Education and Professional Development

Business

Mar 2023Present

Lappeenranta University of Technology

D.Sc. (Tech) — Pulp and paper

Jan 2003Jan 2010

LUT University

M.Sc. eng. — Pulp and paper

Jan 1997Jan 2002

Imatran Yhteislukio

Ylioppilas

Aug 1994May 1997

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