Jan 2025 – Jan 2026 · 1 yr

• AVEVA are a leading global provider of Engineering and Industrial Software, driving digital transformation to reduce cost and provide efficiency in the design, planning and execution on various projects across the globe, along with providing real time and analytics to manage disconnected and siloed data, giving industrial intelligence with PI.
• Led the sales enablement function for EMEA
• supported and hosted the execution of our IGNITE sales kick off across all of our sales organisation for 1500 sales staff
• Personally hosted panel discussions and celebrated top 5 key deals for EMEA with our key sellers and pre sales supporting those deals
• Hosted and led the EMEA and APAC leadership sales masterclass sessions for our Sales Directors and VPs across the regions, using vendors to support with pipeline creation workshops
• Worked closely with Sales Directors in EMEA to drive pipeline creation and hosted prospecting/blitz days to help increase overall pipeline for the region, in excess of £5m NN pipeline in a qtr

Apr 2020 – Feb 2025 · 4 yrs 10 mos

• AVEVA are a leading global provider of Engineering and Industrial Software, driving digital transformation to reduce cost and provide efficiency in the design, planning and execution on various projects across the globe. I have built a team to create existing and new business opportunities with a particular focus on subscription/SaaS solutions serving the Small and Mid-size prospects and customers:
• Created an Inside sales team accountable for £20m of business in previous FY, now increased to £23m with the expansion of Renewal Sales;
• Built a full-cycle Renewal Sales Team, focused on retention and up-sell, accountable for £42m of business in the last FY;
• Driving closure of leads and opportunities to become deals through direct and collaboration with partners, along with managing direct business which is approx. 90% of Annual Target;
• Regular focus and collaboration with Marketing and Demand Centre to create outbound campaigns to create pipeline for future rolling 4 quarters;
• Built and deployed a team to manage existing accounts of transactional business <£100k per year, along with managing customer renewals <£500k per year;

Oct 2019 – Apr 2020 · 6 mos

• Managed an SDR team of 15 FTE globally, for EMEA, APAC and AMER and delivering almost £300m in qualified pipeline for our wider Sales teams

Oct 2018 – Oct 2019 · 1 yr · London, United Kingdom

• Automation Anywhere are a leading global provider of RPA Technology, comprising of a digital workforce to automate mundane and repetitive business processes through Software Bots, helping a reduction on cost and increasing ROI with a SaaS solution. This role has been to create and build a Sales team to focus on Mid-size and Enterprise prospects and customers:
• Created a sales strategy to include inbound sales, business development and inside sales staff;
• Built a Sales function with 1 Junior Sales manager and overall responsibility for 22 FTE;
• The team comprised of Inbound SDRs, Outbound BDRs and ISRs;
• Driving closure of leads and opportunities to become deals through collaboration with partners, targeting Corporate Markets across Public and Private Sectors;

Jul 2016 – Sep 2018 · 2 yrs 2 mos · London, United Kingdom

• Learning Tree is a global group which specializes in public or bespoke training solutions, focusing on the corporate market across all industries. This role has been to design and implement a new sales/service strategy across the public course division, along with combining the workforce from two locations:
• Created a sales strategy to include account management and new business along with combining the sales team from two locations;
• Built a function with a Junior Sales Manager, 10 Client Managers and 5 staff for Client Services
• A mix of transactional and consultative solution selling in an approach to customers and prospects;
• This involved Demand Generation, Account Management and direct selling across EMEA;
• Four lines of Business: Individual, Team, Organisational Development and Managed Services;
• Implemented an industry alignment within the sales structure across the company;
• Driving closure of leads and opportunities to become deals through collaboration with partners, targeting Corporate Markets across Public and Private Sectors;
• Driving culture and behavioural change across the Sales teams through overcoming resistance and also using effective communication to influence change amongst other stakeholders/departments within the business;

Nov 2013 – Feb 2016 · 2 yrs 3 mos · Dubai, UAE · On-site

• Axivas Group is a parent company headquartered in Germany but working closely with SAP and with branches across EMEA, providing services in demand generation and solution selling for IT companies. This role has been to implement a start-up internal sales/solution selling function for IT clients, catering across the MENA region, linking prospects with approved partners to enable a smooth, customer journey:
• Key accounts include: SAP, Lenovo and Tyconz
• This involved Demand Generation, Inside Sales and Account Management
• Oversaw the MENA operations, based across two sites (Dubai and Cairo)

Dec 2011 – Nov 2013 · 1 yr 11 mos · Dubai, UAE

• Bhatia Brothers is a parent group of companies which is one of the longest serving establishments in the UAE, covering businesses in Oil & Gas, Engineering, Electronics, FMCG, IT, Hospitality, Automotive and Industrial sectors. The role has been to implement a start-up contact centre and a CRM system within the group to cover all businesses, across the GCC sites, particularly enhancing the sales and customer service processes:
• Devised and implemented the full platform for Inbound and Outbound operations
• Prepared the annual budget for Contact Centre department to achieve the company’s targets and ROI
• IVR and Telephony setup for Customer Service and Telemarketing departments in all locations across the GCC countries
• CRM Implementation (MS Dynamics) across the contact centre and other departments, i.e. Sales, Service, Finance and Accounts

Oct 2007 – Nov 2011 · 4 yrs 1 mo · Richmond, Surrey, UK

• Also worked in roles as a Senior Team Manager and Training Consultant at Serco
• Accountable for delivery on KPI's and maintaining client relations across various projects in B2B and B2C functions including:
• Sky TV (Inbound and Outbound Sales and Customer Service for Existing and New Customers)
• Orange Business Services (B2B Lead Generation)
• O2 (FSA Regulated Complaints Handling and Admin for Mobile Insurance, B2B Resign)
• Simplify Digital (Promoting TV, Landline and Broadband packages to B2C within the UK)

Jul 2006 – Mar 2007 · 8 mos · Kingston, Surrey, UK

• Leading and managing the Operations Department for our client, T-Mobile (Contact Centre). Heading the group of CSR’s, supervising customer service issues, delivering sales targets and implementing performance strategy targets within the contact centre

Sep 2003 – Jun 2006 · 2 yrs 9 mos · Clevedon, Bristol, UK

• Leading and managing the Operations Department for our clients (Contact Centre) in Clevedon, Bristol and Pennsylvania, USA, completed with the migration to Karachi, Pakistan