Hannah D.

Head of AI

Los Angeles, California, United States17 yrs 10 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Spearheaded AI marketing transformation with 50+ pilots.
Drove audience-first planning resulting in top-performing campaigns.
Conceived high-visibility esports tournament driving engagement.

Stackforce AI infers this person is a MarTech expert with a focus on AI-driven marketing strategies.

Contact

Skills

Core Skills

Ai TransformationMarketing StrategyData-driven MarketingPerformance MarketingBrand Strategy

Other Skills

MarTechMarketing AutomationCross-functional leaderEmployee TrainingCustomer insightsChange ManagementAI-Driven PersonalizationaiCross-functional leadershipAgency Relationship ManagementVendor ManagementGo-to-Market StrategyLive StreamingOmni-Channel MarketingBrand Loyalty

About

I blend big-brand storytelling with generative AI and data-driven thinking - so the cool ideas actually ship fast and move the numbers. What I’m doing now: - Spun up DoorDash’s first Marketing AI Pod: rolling out GPT tools, generative AI, marketing automation and org-wide AI education. - Use predictive analytics to pair the right message with the right moment - whether that’s a Twitch creator collab, an audience-first launch, efficient performance campaign or creator-led organic content. - Own the messy stuff: cross-functional leadership across Legal, Data, and Creative Ops plus the change-management wrangling that keeps compliance tight and velocity high. I live where brand vision meets machine intelligence - helping teams learn quicker, ship smarter, and make marketing that actually resonates.

Experience

17 yrs 10 mos

Total Experience

3 yrs 3 mos

Average Tenure

6 yrs 4 mos

Current Experience

Doordash

3 roles

Head of AI Transformation - Marketing Team

Promoted

Jun 2025 – Present · 11 mos · Hybrid

I operate at the intersection of AI, marketing, and enterprise transformation. I build systems, strategies, and cultures that turn emerging technologies into scaled business impact. With deep experience bridging product, technology, creative, and business teams, I specialize in leading AI-driven change programs, designing new ways of working, and accelerating speed to market. My focus: strategic transformation, measurable results, and setting new industry standards.
Spearhead org-wide AI marketing transformation; launched 50+ pilots to date across creative, operational, and content workflows; building scalable models for enterprise adoption.
Defined strategic design, governance, and pilot scoring rubrics to prioritize high-value AI investments; partnered with Analytics, Creative, Media, Integrated Marketing and Legal to establish new ways of working.
Created buy vs build tooling analysis strategy; developed custom GPT and multi-modal solutions that streamlined campaign planning, asset production, and reporting, accelerating speed-to-market by 2x for key workflows.
Designed and delivered executive-ready adoption dashboards and fluency metrics to track impact, inform investment, and communicate value to senior stakeholders.
Champion culture transformation; trained 300+ marketers on AI-powered tools and foster an environment of innovation and trust.

MarTechMarketing AutomationCross-functional leaderEmployee TrainingCustomer insightsChange Management+4

Senior Marketing Manager - Subscriptions and Loyalty / DashPass

Jan 2024 – Jun 2025 · 1 yr 5 mos · Hybrid

Own end-to-end strategy for DoorDash’s marquee campaigns (DashPass Awareness, Summer of DashPass, Super Bowl)––aligning Brand, Paid Media, CRM, Product, and Creative Ops to hit acquisition and retention KPIs.
Drove a shift to audience-first, data-driven planning: stood up new positioning frameworks resulting in the best-performing TV spot to-date for the company.
Introduced generative-AI & marketing-automation pilots inside IM workflows.

Data-driven MarketingAgency Relationship ManagementVendor ManagementGo-to-Market StrategyMarketing Strategy

Gaming Marketing Lead - Brand Loyalty

Jan 2021 – Dec 2023 · 2 yrs 11 mos · Hybrid

Spearhead DoorDash’s gaming & esports go-to-market strategy - leveraging audience insights, predictive analytics, and brand-loyalty tactics to grow DashPass subscriptions and LTV among the gamer segment.
Lead cross-functional, omnichannel campaigns (Paid Media, Creator/Influencer Marketing, Experiential, Partnerships) that integrate content marketing, performance KPIs, and ROI tracking across virtual and IRL touchpoints.
Built a social-and-live-stream playbook for Twitch, TikTok, and YouTube - combining creator-economy partnerships with data-driven optimization and marketing automation to reach gamers authentically and at scale.
Conceived and launched the “Battle of the Brands” esports tournament (now Season 4) - uniting fan-favorite Twitch streamers, QSR partners, and DoorDash in a high-visibility branded event that drives earned media, engagement, and incremental orders.

Performance MarketingLive StreamingOmni-Channel MarketingBrand LoyaltyROI OptimizationROI Strategies+1

Azure marketing

Independent Marketing Consultant

Jan 2020 – Present · 6 yrs 4 mos · Greater Los Angeles Area

Provide data-driven, go-to-market consulting for luxury consumer-goods and emerging-tech startups - blending brand strategy, audience insights, and cross-functional leadership to unlock growth.
Use predictive analytics and social-listening tools to craft brand positioning, value propositions, and messaging frameworks for clients in nascent industries.
Designed and executed creator-economy / influencer marketing programs - including live-commerce partnerships on Twitch and Instagram Live - leveraging marketing automation to track ROI and pivot clients from in-person events to digital engagement during lockdown.

Brand StrategyCreator EconomyTwitch

Mammoth distribution

Chief Marketing Officer

Mar 2018 – Oct 2019 · 1 yr 7 mos · Greater Los Angeles Area

Built and led the first marketing & brand team at a consumer-product start-up, providing end-to-end cross-functional leadership across product, sales, ops, and engineering.
Established scalable go-to-market processes, MarTech tools, and annual planning frameworks that shaped product-portfolio strategy and resource allocation.
Directed five full-cycle product launches—owning audience research, consumer insights, positioning, and messaging for distinct customer segments.
Launched the company’s initial creator/influencer content strategy on Instagram and YouTube, integrating light marketing-automation workflows to track performance.
Ran combined B2B and DTC demand-gen programs, partnering with Sales on pipeline targets and using early data-driven testing to fine-tune channel mix and creative.

World of beer franchising, inc.

Senior Director Of Marketing

Jan 2015 – Dec 2017 · 2 yrs 11 mos · Tampa/St. Petersburg, Florida Area

Built and led the marketing department, setting the full-funnel strategy, annual plan, promotional calendar, market analysis, and campaign tracking with a data-driven, cross-functional leadership lens.
Launched new products by blending POS sales data, third-party trend reports, and qualitative and quantitative research to validate demand and refine positioning.
Worked hand-in-hand with C-suite, franchise owners, sales, events, and operations to align go-to-market plans and revenue targets.
Created the brand’s first loyalty program, connecting behavioral, preference, and POS data through light marketing-automation tools to target distinct customer profiles and lift repeat orders.
Spearheaded the company’s first digital media and creator / influencer marketing initiatives, shifting spend from traditional channels to performance-oriented campaigns.

Molson coors beverage company

Head of Premium Brands Marketing

Jan 2013 – Jan 2015 · 2 yrs · UK / Ireland

Led the company’s first European premium-brands division, owning brand development, go-to-market planning, product marketing and consumer-insight work across five brands while providing cross-functional leadership with operations, sales and retail partners.
Propelled an acquired brand to number-one share in its category by using data-driven content, social and earned-media programs that lifted awareness, engagement and retention.
Built the premium-brand innovation and product-launch process, applying predictive analytics for demand sizing and partnering with operations, sales, retailers and partnerships teams to track post-launch performance.

Millercoors

Brand Manager

Jan 2011 – Jan 2013 · 2 yrs · Chicago, IL

Built a global portfolio strategy, three-year product roadmap and go-to-market launch plans for twenty new products, using consumer insights and predictive analytics to prioritise pipeline and budget.
Led creative strategy and 360° media, digital, PR, retail and experiential campaigns for the premium products division, partnering with regional sales and ops teams and tracking performance with data-driven metrics.

The integer group

Account Executive

Jan 2008 – Jan 2011 · 3 yrs · Denver, CO & Chicago, IL

Developed shopper marketing strategies through client work with MillerCoors.
Worked as a trusted client partner and cross-functional team lead on strategic brand work and digital creative activation.